Sales Marketing

JULIE DILLON

**** *. ****** *** **********, CO **122

Phone: 303-***-**** abp4sx@r.postjobfree.com www.JulieDillonOnline.com

MARKETING MANAGEMENT

Highly experienced marketing and communications professional with an extensive background in

manufacturing and consumer products sectors. Proven ability to mentor and motivate cross

functional teams; implement plans, programs, and strategies that improve brand exposure and

revenue. Collaborative, customer focused leader who excels in managing stakeholder

communications and expectations.

Strategic Planning Branding Project Management Online & Product Marketing Channel &

Direct Marketing Demand Generation Product Launch Go to Market Strategies Negotiations

Pipeline Generation Sales Tools Creation & Management CRM & Marketing Automation

Distributor Networks Database Management Market Research & Analysis

PROFESSIONAL EXPERIENCE

MARKETING MANAGER, BISON INNOVATIVE PRODUCTS, Denver, CO, 2008 to 2012

Bison Innovative Products is a leading supplier of niche rooftop decking products to B2B and B2C audiences

including architects, contractors, designers, and homeowners.

Managed all marketing initiatives, communications, and business development functions. Directed

national advertising campaigns; managed website and web form creation; administered annual

budgets; managed and trained staff, IT support, and vendors. Provided graphic design, collateral

development, and on going print and direct mail support. Developed the sales cycle process and

marketing automations within a customer relationship management (CRM) database system; created

reporting to evaluate marketing and sales department effectiveness. Wrote and distributed emails

and news releases; led key word and online content management campaigns, and managed Google

Adwords.

Improved marketing efficiency by:

Serving as Project Lead for CRM system implementation.

Introducing analytics to enhance business intelligence.

Increasing transparency of lead generation and follow up efforts.

Consistently delivered exceptional results, as demonstrated by:

Meeting the number of 2011 quotes within the first half of 2012 by leveraging

Quick Quote marketing strategy and reducing quote turnaround time.

JULIE DILLON PAGE TWO

Phone: 303-***-**** abp4sx@r.postjobfree.com www.JulieDillonOnline.com

Professional Experience continued

Generating YOY increase in web leads; produced a 50+% increase from 2011 to 2012 with

launch of new website and improved conversion strategies.

Delivering 50% growth in incoming magazine leads from 2009 to 2010; despite a 30%

reduction in 2011 budget, inbound leads stayed the same.

Optimizing search engines to increase average monthly site visits by 61% and the company s

introductory video hits by 300+% from 2010 to 2011.

Company revenues increasing by 25% from 2010 to 2011 and on track for similar growth in

2012.

MARKETING CONSULTANT, Denver, CO, 2003 to 2008

Consulted with a wide range of clients to develop or improve market position through messaging, content

development, branding, graphic design, and video production. Selected engagements included:

Bison Innovative Products Led production of multiple installation videos; shot and edited video;

developed storylines and content; produced auto run CDs and accompanying packaging.

DBS Enterprises Served as Marketing Communications Specialist for sales consulting company

targeting small software development firms. Created value propositions; led content development

and branding initiatives. Designed and managed numerous printing and mailing projects.

Oldcastle/Westile Produced multiple brochures and sales demonstration video.

MARKETING COORDINATOR, BISON INNOVATIVE PRODUCTS, Denver, CO, 2000 to 2002

Hired to promote commercial roofing products to a national customer base of architects and roofers.

Developed print and electronic marketing materials; directed and managed website; coordinated

trade show events; developed and managed ACT! database; trained sales staff.

TECHNICAL SKILLS

Microsoft Dynamics CRM Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Acrobat

MS Office Contribute Constant Contact ACT! Video Editing Applications Report Creation

Google Analytics Google Adwords

EDUCATION

BS in Economics w/Minor in Business, Texas A&M University, College Station, TX

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