MARY CAROL SULLIVAN

abp4or@r.postjobfree.com

215-***-****

Portfolio: www.marycarolsullivanportfolio.com

OBJECTIVE:

To obtain a creative director position within a high energy corporation or agency.

EXPERIENCE:

August 1995 to present

Proprietor / Creative Director: Arachne Design, Doylestown, PA

Established and maintain a full service creative marketing and graphic design support studio

specializing in the design and development of corporate identity, publications, communications

packages, brochures, packaging and websites

Develop and maintain sales and client relations

Research and develop concepts and plan all projects

Coordinate creative teams and make decisions in deadline drive environments to most creatively

and efficiently meet marketing strategies

Lead and engage brainstorming sessions

Establish project budgets and proposals ranging large to small scale

Present concepts and design direction to diverse client base

Fulfill all creative needs for diverse client base

Photography direction & photography styling

Design and illustrate using MAC platform programs: QuarkXPress, Photoshop, Illustrator, InDesign,

Microsoft PowerPoint

Ability to quickly learn new skills, technology and strategies from associates and understand how

they may be implemented into future projects

Resource, review, purchase, direct and supervise freelance talent (i.e.: copywriters, photographers,

illustrators and fashion stylists, stock art, and printing)

Prepare graphic files for printing, instruct printer (United States and overseas) and press approval

Creative direction and visual elements for internet site development

Responsible for the quality of the final creative work

Special Projects:

Health & Wellness:

Developed and designed a profitable promotional grocery dietitian program that was successfully

sold and custom implemented in grocery corporations throughout the Mid Atlantic United States

region. Programs became quick profit centers for the grocery retailers and advertisers alike

average sales lift for participating advertised products was 40% to 62% based on the same items

being sold at the same sales retail. Advertising becamed source of revenue for grocery corporations

which lead to strong funding for these programs. Responsible for the Creative Direction, design,

production and creative management of programs. (12 years)

Miss America Organization Promotional:

Working with the Miss America Corporation, pageant officials, recruiters, and board of directors in

Atlantic City, NJ Creative Direction including: hiring of photographer, writers, scouting location

shoot and stylists immediately after televised pageant, photography direction, design and production

of 128 page annual national publication; design and production of state supplement publications and

other recruitment materials. (6 years)

Freelance Creative Director:

Set-up inhouse graphics department for start-up web-based staffing corporation. Aided with hires,

equipment purchases, and establishing vender relationships. Creative Direction and design of all initial

marketing materials and website needs. Oversaw this art department for approximately one year.

May 1994 to August 1995

Art Director: Criterion Communications, King of Prussia, PA

Managed and directed design production staff supporting all new accounts

Established project budgets and proposals

Reviewed portfolios for new hires, freelance talent hires and stock art purchases

Coordinated and managed freelance talent hires

Developed design concepts and established planning for all projects

Photography art direction & photography styling

Design and illustration using MAC platform programs: QuarkXPress, Illustrator, Photoshop

and Freehand

Collaborated with account (sales) team in developing and presenting concepts and design direction

to client

August 1988 to May 1994

Creative Director: York Luggage Company, Lambertville, NJ

Established in-house creative department to develop packaging, catalogs, sales support materials

promotions and support advertising for busy designer branded luggage manufacturing company.

(brands included: Perry Ellis, Bill Blass, Christian Dior, Jordache, Diane Von Furstenburg,

Members Only, Adolfo)

Collaborated with sales and marketing teams to establish creative marketing solutions for customers

JC Penney, Sears, warehouse clubs, other department stores, and specialty stores

Resourced, reviewed portfolios, and recommended hiring for new and freelance talent hires

Managed and directed graphic design and production staff

Created concepts and planning of projects

Presented concepts and planning to marketing department and store buyers

Designed using PC platform graphics and manual design mechanicals

Photography art direction & photography styling for packaging and catalog

Purchased and supervised printing in United States and Asia

Supervised and worked closely with retained advertising agency on special projects and focus

group research

Established an organized system for storing art and mechanicals

Developed an in-house library of printed materials for sales team use and future research/reference

of art department

Responsible for large trade show booth displays, sales material, promotional give-away items,

and advertising

Organized guest designer appearances in department stores through out USA and at trade shows

for promotional purposes

Motivated and presented creative to sales team during annual national sales meetings

Designed materials and presentations for annual national sales meetings

May 1986 to August 1988

Manager and Artist: computer laser typesetting and print brokerage companies in suburban Philadelphia area

EXPERTISE:

Excellent leadership, management, and organizational skills

Strong computer graphics skills (26 years experience)

Creative

Intelligent

Motivated

Multi-tasker

EDUCATION:

Carnegie-Mellon University, Pittsburgh, PA BFA Graduate (fine art), 1986

Central Bucks High School East, Doylestown, PA Graduate, 1982

Contact this candidate