Sales Manager

Patrick Eggleston

Email: *********@********.***

Address: *** ****** ******

City: Lexington

State: SC

Zip: 29072

Country: USA

Phone: 816-***-****

Skill Level: Director

Salary Range: $140,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

PATRICK J. EGGLESTON Lexington, SC 816-***-**** *********@********.***

EXECUTIVE PROFILE

Adaptable and highly engaged sales leader with a diverse Consumer Packaged Goods background in Direct Store Delivery and Retail. Fifteen years sales and marketing experience with a consistent history of advancement into more challenging leadership positions, driving performance improvements, and business development; seeking a leadership role with greater input into brand / consumer development and marketing.

Areas of Expertise

Large Sales Team Leadership, Sales, P/L Responsibility, Brand Development, Budget Management, Cost Control, Contract Negotiation, Talent Development, Customer Marketing, Organizational Restructuring, Execution Discipline

PROFESSIONAL SUMMARY

Bimbo Bakeries USA / Formerly Sara Lee Fresh Bakery (2006-Present)

Regional Sales Manager / Zone Vice President - South Carolina/East Georgia Zone, 2008-Present

Tackle the toughest business challenges head-on to build strategies to meet volume and profit objectives in an industry environment that has seen unprecedented cost pressure, economic pressure, and consolidation. Building a sustainable foundation for cross functional teams (manufacturing, account teams, sales) capable of achieving sales and expense objectives by empowering others to make sound business decisions while embracing change.

Promoted to spearhead market development and improve business performance across a $50 million sales territory. Oversee all sales operations including strategic planning, national account development, DSD sales activities, sales forecasting, budgeting, and Fresh Bakery brand development throughout South Carolina and East Georgia.

- Lead, grow, and develop zone talent comprised of 5 Sales Managers, 16 Resource Managers, 140 Route Sales Representatives, and various supporting functions in a direct store delivery environment.

- Exceeded first year revenue target by 3% (7.5% improvement vs. prior year); volume improvement of 7.8% vs. prior year. Exceeded all bonus metrics in FY11.

- Led the East Region in total performance with 9 out of 10 new product introductions 2010.

- Implemented a uniformed customer wiring process that focuses on systematic category reviews with regional and national customers. Most notable example in Wal-Mart driving the highest dollar per door average in the East Region in FY10 - up from 3rd place in FY09.

- Defined and implemented variable cost reduction plan that reduced operating expenses $1.6 million in FY10 and $1.1 million in FY11; exceeding planned savings expectations by over half.

- Improved zone safety performance 52% in FY10 and 18% in FY11.

Zone Business Manager-Kansas / Nebraska Zone, 2006-2008

Helped deliver the most profitable sales zone in the country in 2008; team generated Sara Lee`s biggest overall sales improvement and record zone profit margin.

Recruited to manage $75 million business operation overseeing annual business plan development, change management initiatives, employee training and development, and $22 million operating budget. Introduced strategies to reduce spoilage (stale product), established order management efficiencies, improved zone communication and discipline, and maximized profitability by developing sales force in balanced retail branded management. Provided indirect leadership to 210 employees.

- Generated 106% net sales index, 102% volume index, and 100% profit index in FY 2008.

- Cut zone stale trends 20% (best stale improvement in the country, 2007); led a renewed focus on safety culture that reduced recordable injury rate 70% in 2008.

Coca-Cola Enterprises, Atlanta, GA (1994-2006)

Sales Manager, Saint Louis, MO, 2003-2006

Increased profits at Coca-Cola`s fifth largest sales division turning around three straight years of declining volume, revenue, profit, and morale; delivered volume, share, and profit improvements in 2004, 2005, and 2006.

Hand-selected to turn around home market sales operations, profitability, and employee morale within this $150 million sales division. Oversaw marketing and account development, created and executed go-to-market and sales models, defined sales incentives and product delivery strategies, overhauled the DSD sales organization, realigned the management structure, and installed a Retail Account Representative System that is still intact today. Launched and achieved business unit leader status for new brands including Vault, Black Cherry Vanilla Coke, Diet Coke with Lime, and Coke Zero. Oversaw 125 employees.

- Generated an unprecedented 9% volume growth in the first year; exceeded annual profit plan while decreasing operating expenses an average of 2% per month over previous year.

- Provided leadership in generating an 8% share swing versus Pepsi in 2004 and 2005; achieved 95% EBITDA in 2004 and 104% EBITDA in 2005.

- Eliminated a regional culture that believed it was normal to under-achieve sales targets; improved employee morale reducing turnover 6% in 2004 and an additional 3% in 2005.

- Re-established future consumption channels by reviving service and delivery quality and mapping a course for long-term, sustainable success.

Sales Center Manager, Topeka, KS, 2000-2003

Pioneered Coca-Cola`s multi sales center management system making future consolidations more timely and efficient; model later implemented across the entire eight-state Mid-America division as an operational best practice.

Promoted to manage the Mid-America division`s largest geographic sales territory-3 sales centers, 120 employees, and $33 million in annual revenues. Spearheaded sales operations, defined and executed consolidation and relocation strategies, realigned operations following consolidation and relocation, managed employee and community relations, and mentored future division leaders.

- Consolidated four sales / distribution centers to three, saving $450,000 in annual operating costs.

Sales Center Manager, Salina, KS, 1997-2000

Initiated best practices, structural changes, and organizational improvements driving profit up 12% in the first year.

Managed sales operations, promotional, and market development for two sales centers generating $11 million in annual revenue.

- Delivered 108% of EBITDA Plan and 103% of volume plan; sales center won Presidents Club Award in 1998 for highest performance improvement.

- Youngest sales center manager in division history; promoted from District Sales Manager (1996-1997) and Distribution Supervisor (1995-1996).

EDUCATION

B.S. Business Management, Emporia State University, Emporia, KS

Professional Development

Leadership in Action, Connecting with Customers, Media/Crisis Management Training, Negotiating for Value, Shared Leadership Experience

Professional & Community Affiliations

Board Member-Business & Industry Recycling Program, Member-Kansas Soft Drink Association, Recruiting Chairman-March of Dimes of Kansas, Board Member-Boys and Girls Club of Kansas

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