Sales Manager
Resume:
James Cross
Email: *********@********.***
Address: ***** **** **** ****
City: Lenexa
State: KS
Zip: 66227
Country: USA
Phone: 913-***-****
Skill Level: Senior
Salary Range: $120,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
James F. Cross
24020 West 79th Terr
Lenexa, KS 66227
*********@********.***
SALES * MARKETING * LEADERSHIP
I am a top producing sales and marketing executive with 15 years of experience in sales, marketing, business development, product design and P/L responsibility. I am currently in the 5th year of managing the North American sales division for an international manufacturer and distributor. I consider myself a goal-driven executive level manager committed to developing outcomes mutually benefiting the company and the client. Effective multi-tasker, highly motivated and competitive, profit oriented, continually upgrading knowledge and skills and a great developer of people and teams.
Selected areas of expertise include:
* Marketing/Sales Systems * Team Development/Motivation
* P&L Responsibility * Time & Territory Management
* Recruiting & Selection * Goal Setting/Management
* Sales Training/Coaching * Start Up/New Products
* Product/Price Research & Analysis * Advertising/Marketing Budgeting
* Product Design/Implementation * Media Relations/Digital Marketing
PROFESSIONAL EXPERIENCE
Samick Music Corporation/Gallatin, TN
Executive Vice President of Sales and Marketing
PROMOTED OFFICER OF SMC Nov/2011-present
* Promoted for the 3rd time within the organization
--Control all aspects of sales, P/L and oversee A/R within the division
--Increased budgetary control including sales and marketing
--Design, development and implementation of two new successful product lines
Grew sales of our most profitable product line in one year 2011-2012 by 52%
--Responsible for two straight years of profitability within the division, 2011 and 2012
--Developed new social networking/ecommerce marketing plan to implement in 2013
Vice President of Sales and Marketing
SALES AND MARKETING OF 6 BRANDS IN NORTH AMERICA Sept/2008-Nov/2011
* Responsible for direct management of sales staff in United States and Canada
--Successful management that saw sales gains in each of 3 years, 15% gain 2009-2010
--Profit increased each year from 2009 to 2011, total of $1.6 Million
--Implement strategies to increase profit margins from 19%-23%, years 2009 -2011
--Marketing strategy using media (TV and film) product placement for brand awareness
--Downsized current product offerings to sustain profitability and increase margin
--Travel to factories Korea, Indonesia and China to oversee product development
Director of Marketing
DEVELOPED SUCCESSFUL SALES TRAINING AND MARKETING STRATEGIES
* Responsible for marketing 9 different product lines within the division Jan/2007-Aug/2008
--Developed successful training program for new product lines
--Traveled continental US with sales reps to promote brands
--Developed advertising materials for trade magazines
--Worked with the factory on design development of products
--Designed and developed marketing programs for tradeshows
Young Chang of America/Samick Music Corp., City of Industry, CA
Midwest Regional Sales Manager
SALES AND MARKETING RESPONSIBILITY IN TWELVE STATES June/2003-Dec/2006
* Responsible for Sales and Marketing of Samick products in twelve states from Utah to Indiana.
--Regional Sales Manager of the Year 2004 and 2005, Total Dollar Volume
--Relationship building, developing a strong dynamic between the factory and dealer base
--Largest increase in sales in Midwest territory in company`s history, 20% increase in year one
--Develop marketing plans for current and prospective dealers in twelve states
--Extensive travel to all dealers in each market
--Training on product lines; extensive sales training
--Responsible for increasing market share in select markets
Schmitt Music Company, Overland Park, KS
Overland Park/Lenexa Manager 2002-2003
NEW MIDWEST DEVELOPMENT OPPORTUNITY
* Accountable for expansion and further development of the Kansas City Market
--Oversee sales in the Kansas City, MO area and surrounding counties
--Responsible for developing markets in Kansas City and Southern Missouri
Southern California Manager 2000-2002
NEW OFFICE START-UP/LEADERSHIP
* Applied strong leadership and organizational skills to direct the start-up of Company`s
First California Location. Activities successfully executed included:
--Temporary office arrangement/Construction oversight
--Interviewing & Selection of staff
--Training and Staff Management development
--Prospect Profiling/Market Research/Market Development
--Budgeting/Cost Control
--P&L Responsibility
PROFIT/SALES/MARKETING RESULTS
* Used strong management marketing and sales skills to exceed stand-alone, first year
net profit projections at new office.
--Increased net profit by 15% and overall sales by 29% through three quarters of the fiscal
2001-2002 year while using pricing and profitability analysis to target and pursue
marketing and sales prioritization
--Number One in Sales for Division three years
--Achieved President`s Club status for sales performance last four years
--End-of-Year Sales Trip Winner three consecutive years
--Counselor`s Award for Sales last four years
* Contributed highest percentage to overall unit sales:
--1998-1999 42% of Overall Unit Sales
--1999-2000 46% of Overall Unit Sales
--2000-2001 60% of Overall Unit Sales
--2001-2002 67% of Overall Unit Sales
MARKETING PLANNING
* Used marketing knowledge to conceive and write a comprehensive Marketing Plan outlining
Specific office goals, strategies and tactics including:
--Sphere of Influence marketing
--Inventory planning
--Projecting required number of customers
--Advertising planning
--Setting sales dollar goals
PROCESS IMPROVEMENT/UNIQUE COMPUTERIZATION SYSTEM
* Used sales and marketing knowledge to design and direct the implementation
Prospect/Customer Database used to target the most likely product and service prospects and
optimize sales and marketing time tables. This system was unique among other Company
Units.
HONORS/PUBLIC RELATIONS
* Career accomplishments noted in trade publication and on local television program.
Manager/Sales 1997-2000
--Promoted from management trainee into management
FAST-TRACK, RESULTS-BASED CAREER ADVANCEMENT
* Used aggressive, knowledgeable and goal-oriented approach to achieve results culminating in
three promotions in three years.
Additional short-term and part-time experience while completing education in material handling equipment, sales and advertising.
EDUCATION
B.S., Management - Emporia State University, Emporia, KS, 1997
ADDITIONAL SEMINARS AND TRAINING SESSIONS
OMI - Online Marketing Institute - Social Networking Workshop, Atlanta, GA
AFFILIATIONS AND PHILANTHROPY
Moulton Plaza Merchants Association, Laguna Woods, CA - President
PMAI - Piano Manufacturers Association International, Board Member
Mercy Ministries, Nashville TN, organized a charity auction in conjunction with Dave Ramsey, Inc.
Autism Society of America
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