Customer Service Marketing

Stephanie R Sammons + Resume

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Stephanie R Sammons

Interactive Marketer l

Columbus, OH

Email: abp4kz@r.postjobfree.com

Follow Me on Twitter: @DigitalStephOverviewA master communicator that has more than 10 years of experience in online journalism and interactive marketingA true entrepreneur and creative spirit who enjoys thinking out loud and outside the boxPossesses a strong work ethic, excelling at taking on multiple projects and taking accountability for eachHas a wide array of experience – from producing creative for an email, coding and deploying it to managing social media and being the brand voiceAvid public speaker who has spoken on more than a dozen social media, marketing and PR panels the latest at her alma mater Ohio University (fall 2011)Education

Franklin University – Columbus, Ohio; Graduated May 2009

M.S. in Marketing and Communications

Ohio University – Athens, Ohio; Graduated June 2005

E.W. Scripps School of Journalism; Bachelor of Science in Journalism

Major: Online Journalism, specialized in English and computer technology

Technical Assets

Experience coding HTML and working with basic CSSWorking with various content management tools include Lotus Notes and .NET frameworksSkilled in analyzing and understanding Web analytics from Google Analytics and Adobe OmnitureKnowledgeable using Photoshop, Dreamweaver/other HTML editors, Microsoft Office SuiteAble to create and test the use of QR codes

Professional Experience

QUICK LINKS:

INTERACTIVE SOLUTIONS SPECIALIST

Thirty-One Gifts – Columbus, OH; ; May 14, 2012 - PresentWorks directly under the associate director of web strategy and is a vocal stakeholder on web strategy, resources and planningManages Thirty-One's mobile app for use at its National Conference, the last one of which had more than 20,000 downloads in two weeks for its 2012 eventHelps to brainstorm features and strategy for Facebook and YouTube with the goal of engaging, optimizing SEO, and driving traffic and sales to our ConsultantsResponsible for email marketing strategy:

Reworking its email templates to use media query for optimized user experienceCreative and subject line testing cadenceReporting and constant optimizations based on user behavior and how to drive sales to our Consultants

INTERACTIVE MARKETING SPECIALIST

Express Inc. – Columbus, OH; ; October 26, 2011 - April 27, 2012

Focus on Email Special Projects, October 2011 – Present

Works to optimize e-mail, primarily for mobile consumption. Is currently leading a mobile-optimization project, testing several mobile email variables to increase click through rate online and visits in-storesUses Litmus to collect additional mobile data for email segmentation and to ensure each email renders properly for desktop, webmail and mobile devicesManages scheduling, testing and executing all loyalty e-mails (EXPRESS NEXT is currently in pilot)Owner of mobile email, loyalty and subscriber reportingUses experience from social and mobile marketing to optimize email program, regularly presenting new projects and strategies, findings and trends to management. Once approved, leads tests on these projects, presenting key insights to members of executive marketing teamWorks with internal creative department to request all assets and is responsible for approving all to ensure that each is properly projecting the voice and lifestyle of the brandCollaborates with legal to craft all disclaimers on digital marketing platforms (i.e. Web, email, etc.)

Focus on Social Media & Mobile Marketing, October 2009 – October 2011Developed and executed Express social media and mobile marketing strategies to drive sales and traffic to its commerce platforms,

engage a target audience, and create loyalty and awareness Maintained the social media and mobile monthly and quarterly budgets

Sustained a weekly social media calendar (,, YouTube) the brand

October 2009 - October 2011, rapidly increased Express Facebook fans base by more than 1,000 percent Express collective Twitter follower base by 497 percentWas the voice of @ExpressLisaG (Express CMO), @ExpressLife (brand account) and

@ExpressCS (customer service) on Twitter 24/7

Trained a core team of customer service representatives on Facebook and Twitter to help to quickly respond to and resolve any issues on social mediaHosted live chats for major brand events like Express Runway and NYC Fashion Night OutLaunched all geo-location check-in services (Facebook Places, Google Places and

Foursquare) that contributed a significant ROASWas the gatekeeper of all mobile marketing, including the execution of WAP

pages; SMS messages for Express mobile

text program “EXPTXT”; mobile keyword campaigns; the Express mobile app (iPhone, Blackberry, Android)

and generated and tested all QR codesWorks with Express creative department to request all assets and is responsible

for approving all to ensure that each is properly projecting the voice and lifestyle

of the brandDevelops third party relationships to explore out-of-the-box opportunities that may further our brand reach and innovation.Curator of interactive marketing special projects, including our holiday page and

features, Express Runway (live campaign photo shoots), new product launch,

spring break, back to school, etc.Managed the interactive marketing intern.

DIGITAL MARKETING MANAGER, Bob Evans Inc. – Columbus, OH

; March 2008 - October 2009Solely responsible for the management of Bob Evans corporate Web site; microsites; social media (Facebook and Twitter); two blogs (Rise & Shine and CEO Steve Davis); e-mail program (BE-mail); digital innovation, including online ordering, the use of mobile, and other nontraditional mediaSpearheaded and created Bob Evans social media presence. Publicly spoke on behalf of the company to local clubs and organizations to promote its innovation in the spaceActed as digital ambassador within corporate, adding in digital mentions on internal and external merchandise and communication when relevantCreated a monthly analytics report for marketing and executive staff, regularly monitored trafficResearched and implemented innovative, interactive features with conversion top of mindWorked with agencies to produce in-store merchandise, microsites and banner advertisementsControlled digital budget, negotiated and signed off on all agency and third-party agreements

WEB CONTENT PRODUCER, Dispatch Digital – Columbus, OH,, ; June 2006 - March 2008Managed three hyper-local Web sites for three diverse print publicationsRedesigned ThisWeekNews.com – August 2006Devised the first online rate card for all three publicationsEstablished ad positions on sitesCreated other means of generating revenue such as sponsorshipsProduced the twice-monthly, award-winning parenting e-newsletter, MomStyleCreated two major sponsorship pages for high school football and basketball, each of which included up-to-minute articles, podcasts and scores - monetized by sponsorships and advertising road blocksCurator of photo section of site, where all images from ThisWeekNews.com could be securely purchased; generated hundreds of thousands of incremental dollars to siteWent on sale appointments with staff to help educate clients about online advertising, held regular meetings with staff about online advertising and its benefits

ASSISTANT ONLINE EDITOR, Time Warner Cable – Cincinnati, OH

AroundCinci.com (no longer active); June 2005-May 2006Managed a Web site that was the homepage of all Road Runner subscribers, AroundCinci.com, which featured articles about local events, human interest stories, dining exclusives and more.Lead a team of 10-12 freelance writers, who wrote a range of articles about the Greater Cincinnati area including but not limited to dining, upcoming events, human interest stories, etc.Edited all incoming articles, scheduled and posted content to AroundCinci.comBudgeted talent monthly with director of digital marketingExplored the Web for those features and games which best touted Time Warner Cable’s Road Runner Internet service; goal being to showcase its high-speed broadband serviceSpearheaded the dining section of the site, which highlighted articles and video interviews with the culinary elite of Cincinnati (Jean-Robert de Cavel, Owen Maass, David Cook, etc.)Worked with an internal developer to set goals and continuously optimize the site’s front and back-end interfacesContributed key learnings and analytics to regular staff meetingProduced monthly e-newsletter that went to thousands of Time Warner Cable customers

WEB SITE PRODUCER, St. Martin Online, LLC. – Athens, OH

; January 2005-May 2005Redesigned travel and tourism sites including MrStMartin.com; maintained data and tourism inquiry and reservation forms; edited and maintained content for more than 50 travel domains

ASSISTANT WEB EDITOR, NBC 4, Football Friday Nite – Columbus, OH

; August 2004-November 2004Updated articles and high school football scores in real time on Friday nights and during playoffs

INTERN, NBC 4 – Columbus, OH

nbc4i.com; January 2004-August 2004

PRECOLLEGE WORK EXPERIENCE

FREELANCER, Suburban News Publications – Columbus, OH

June 2001 - August 2001

MENTORSHIP, Suburban News Publications – Columbus, OH

January 2001 - June 2001Learned the in's and out's of the weekly community newspaper business by shadowing one of its editors

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STEPHANIE R SAMMONS @ abp4kz@r.postjobfree.com +

Copyright ©2012

Copyright ©2012

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