Marketing Sales

Gregory Kathol

Email: *********@********.***

Address: *** *. ********* ***.

City: Sierra Madre

State: CA

Zip: 91024

Country: USA

Phone: 626-***-****

Skill Level: Experienced

Salary Range: $70,000

Primary Skills/Experience:

SEO Strategic Marketing Marketing Collateral Lead Generation Client Retention

Educational Background:

Bachelors Degree, Business Administration and Marketing

California State University, Long Beach, 01/1998 - 12/2000

Long Beach, California

Job History / Details:

GREGORY R. KATHOL

214 N. Sunnyside Avenue - Sierra Madre, CA, 91024

Mobile: 626-***-**** - Email: *********@********.***

Career Profile:

Over ten years of experience in the marketing industry, combining high-level sales and marketing knowledge with deep operational experience, technical savvy and cross-functional communication abilities. Extensive experience driving sales, managing profit margins, managing teams, controlling costs, and maximizing profitability.

AREAS OF STRENGTH:

*Lead Generation

*Google Analytics

*Research

*Strategic Marketing

*Search Engine Optimization

*Search Engine Marketing

*Marketing Collateral

*Vendor Management

*Analysis

*Product Marketing

*Client Retention

*Print Buying

PROFESSIONAL EXPERIENCE:

S&W CRAFTS MFG, Pasadena, CA

Feb. 2011 to Present

Marketing Director

*Managed the launch of an effective new ecommerce website for both consumer and organization buyers.

*Executed an updated rebranding initiative for the company.

*Increased website traffic over 400% in a mature market.

*Increased website conversion rate by 3%.

*Grew sales of an underperforming commodity by 400%.

*Expertly composed keyword-rich page-copy and product descriptions following SEO methodologies.

*Generated new business opportunities by responding to customers

needs and designing new, successful products.

*Initiated and completed the re-design of company wood craft kits and pinewood derby catalog.

*Wrote educational site content for visitors while targeting top keywords for search engines.

*Distributed press releases to gain inbound links and web exposure for new product introductions.

*Routinely employed Google Analytics and other web tools to track indexing and ranking progress.

*Launched and managed Facebook and Twitter marketing campaigns.

*Launched and managed over 20 PPC campaigns including keyword research and segmentation.

*Diligently monitored the competitive market and ensured competitive pricing.

*Promoted products with face-to-face initiatives including the attendance of trade shows.

*Retained key customers with print and online

reminder

marketing tools.

*Researched and sourced suppliers; created packaging and released new products.

ALL DIRECT MAIL SERVICES, INC., Sylmar, CA

Jun. 2005 to Jan. 2011

Marketing Director

*Increased qualified lead flow by 21% year after year while lowering the cost-per-lead by 18%.

*Created -The Folder-, a Davey International Gold Award winning piece used by the sales department to send and present information.

*Conducted target market identification via customer list analysis, sales department surveys and market research.

*Generated a contact matrix touch strategy for all top target market segments.

*Developed and executed direct mail campaigns to generate leads and retain customers.

*Created and implemented the use of dimensional mail as a new product and a lead generation tool.

*Selected e-mail vendor and setup e-mail lead nurturing campaigns for developing prospects found online and offline.

*Redesigned company website following SEO tactics and methodologies.

*Created and managed all Social Media and Blogging activities including writing, keyword insertion, linking and publishing.

*Implemented Google Analytics to examine and optimize paid and non-paid keywords and evaluate site wide metrics.

*Continually improved ranking for critical keywords within top search engines, including first page ranking of over 110 keywords and top 100 results for over 175 keywords.

*Created, managed and optimized all PPC advertising including keyword selections and segmentation, writing ads, creating landing pages, testing and analytics.

*Implemented a client retention program through the development of a Welcome Kit program.

*Setup and managed events for ADMSI and event partnerships with industry organizations.

*Re-branded corporate identity including: logo, color and tag lines and implemented its use across all company materials.

*Managed clients

creative functions, including: brainstorming, concept development, graphic design, sourcing and production.

*Maximized the marketing department

s budget without exceeding limits.

NUVEIN MAGAZINE, Sierra Madre, CA

Nov. 2004 to May 2005

Marketing Consultant

*Instrumental in the restructuring and re-branding of the publication.

*Created and implemented an information kit, sponsorship kit, supporting collateral and a fundraising program.

LOTTMAN FINANCIAL GROUP, Monrovia, CA

Nov. 2004 to May 2005

Marketing Consultant

*Evaluated and restructured direct marketing initiatives.

*Selected new vendors resulting in reduced printing and mailing costs and lower cost per lead.

MASS CONNECTIONS, INC., Cerritos, CA

Apr. 2001 to Oct. 2004

Production Manager

*Sourced and produced a wide range of print, POP, temporary display, semi-permanent display, premiums, apparel and video duplication for large retailers and CPG clients such as Wal-Mart, SuperTarget, Clorox and General Mills.

*Responsible for $2.5 million in annual purchasing.

*Supervised 18 agencies including: ensuring client satisfaction, execution, timely reporting, invoicing, communication and quality event personnel

*Created and supervised Idea Squad, a brainstorming group for the development of ideas and innovations for strategically promoting products in-store

*Managed production and tight timelines by working closely with graphic artists, account managers, clients and vendors in the development of in-store marketing programs and signage.

Education:

Bachelor of Science, Business Administration and Marketing, CSU Long beach, CA (2000)

Awards and Associations:

Direct Marketing Association of California - Pasadena/Arcadia Chapter Chair * Davey International Gold Award * CSULB Marketing Club - ISO Steering Committee, Vice-President of Communication * Boy Scouts of America - Eagle Scout

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