Design Manager

FRED LEVEAU {EXPERIENCE DESIGNER}

www.fredleveau.info **********@*****.*** 720-***-****

I am a versatile Experience Designer with a combination of strategic, conceptual and creative skills. I provide analytical and creative

ideas to solve complex business and design challenges.

I like to be an integral part of the creative process and play a pivotal role in the strategy, conception and design of modern and

engaging digital experiences.

I prefer to work in an environment that requires strong problem solving skills and values cross functional team collaboration.

Usual Responsibilities:

- Participate in the brainstorming, ideation and creation of concepts for digital projects

- Translate abstract concepts and complex business challenges into design solutions

- Conduct user research, customer development interviews, market analysis and constant conversion optimization

- Create concept models, mental models, user journeys, sketches, wireframes, interactive prototypes and other UX deliverables

- Use insights gathered from user research, customer development & analytics to identify product and creative opportunities

- Work closely with fellow creatives, account services and developers to ensure the solidity of designs

- Demonstrate thought leadership in product design, customer development and conversion optimization

EXPERIENCE

Freelance - Denver, CO (2010 - present)

Agency and client work on B2C and B2B applications/websites & mobile apps. UX and/or UI.

Factory Design Labs - Sr UX Strategist - Worked on The North Face, Jim Beam (Casa Sauza), Vans, LiveNation, Muse Studio.

Ebags - Sr UX Designer - Part of a couple cross functional product teams but mostly worked on on-site Search.

Girl Scouts of Colorado - Sr Interactive Producer - Worked on website redesign incorporating UCD practices.

Other Clients: PowerSales, Mandy Jo Vintage Tshirts, F&A Screenprinting, Ussports-info, 4 Mile House..

Injury (early 2010)

Ruptured my Achille s tendon and took half the year off to recover.

AUBAY - Paris, France (2006 - 2009) Consultancy Group, specialized in industrial systems & networks with over $200 million in

revenues

User Experience & Optimization Consultant

AXA Group ( eBusiness ) - global leader in Financial Protection with 80 million clients worldwide and over $130 billion in revenues

Optimized the online sales process for their ecommerce websites. Which included:

Optimized the conversion funnel (ads, landing pages, content pages, shopping cart etc)

Collaborated with Product Managers to define key metrics

Relied on KPM, online testing and usability evaluations to make recommendations for optimization

Increased the conversion rate of our highly qualified marketing targets by 15 %

Tried to initiate a discernible internal culture of design based on analytics and testing

Played a pivotal role in defining the client's online user experience

Identified strategic opportunities or flaws in existing product features. Made recommendations for changes, improvements or new

features based on user feedback and statistical data on site usage

Co-Managed with IT/Marketing leads the project from conception to completion

Represented (with others) the department s interactive capabilities in new business pitches

Designed and implemented agency s interactive processes and project documentation templates

Communicated effectively with programmers, engineers, creative, media and account teams by bridging gaps and alerting teams of

critical milestones and deadlines

Defined and Conducted usability testing. Managed contractors for additional testing ( eye tracking... ). Delivered recommendations

to teams and client

Created (design + coding) numerous original websites, landing pages, banners, concept boards, prototypes etc

Legal&General - British financial services company. Part of the FTSE 100 Index with 38,440 million in revenues

Designed a Management Dashboard Reporting Tool at executive level.

Liaised with client (client's IT and executive management)

Analyzed users feedback and prioritizing development features for the Management Dashboard Reporting Tool

Modeled the user interface and interaction (wireframes, interaction design diagrams, site maps, etc.)

Collaborated with Creative Directors, Information Architects, .Net engineers, Developers and Account leads to define the scope and

functional specifications.

Designed the interface (both conceptually and visually) making it easy to understand when performance is changing without having

to go through endless numbers

Designed highly graphical, visually appealing, and interactive views into their data

Prototyped the user interface

Produced interface design documentation (style guide with interaction and visual design specifications)

Dufresne Corrigan Scarlett - Paris, France (2005- 2006) Full-service advertising agency, providing interactive, print and broadcast

solutions for clients such as Microsoft, HP, Desperados, Andros and Nortel

Copywriter / Art Director

Conceptualized and designed a wide variety of print materials (magazine ads, posters, brochures, packaging) and TV scripts

Worked on all aspects of new business development with Account Executives and Creative Director including strategy preparation,

creative and client presentations

Main budgets: Pilot, Andros, Raynal & Roquelaure, Essilor, Desperados

French Department of State - Embassy of France in Israel - Tel Aviv, Israel (2002 - 2005)

Communications/Public Affairs Officer - online & interactive

Responsible for creative communications for print, web and radio

Responsibilities included hiring and managing contractors, overseeing design and production of websites, user experience and

creative activities

Led online initiatives from budgeting, concepting through to development and delivery

Art directed, designed and produced promotional, multimedia and website materials

Wrote copy for TV, radio, print, collateral and web

Established and maintained relationships with outside vendors

Prepared scripts and public remarks

Trained and oversaw the communications activities of 4 other members

Managed the development of all online projects (websites, email/banners/newsletter campaigns, online advertising, social

networking sites)

French Department of State - Embassy of France in New Zealand - Wellington, New Zealand (2001-2002)

Public Affairs Officer / Engagement Officer

Responsible for online communication

Developed working relationships with media representatives

Maintained a robust community relations program

Produced, designed, and deployed graphics, video, pages, updates and enhancements for all websites.

Fox Kids Online & Interactive - Paris, France (1999 - 2001) Fox Broadcasting Company's children's programming division & brand

Product Manager

Developed online marketing strategies, interactive content and integration of online efforts with traditional media (TV)

Managed production teams on websites and web advertising projects

Coordinated technical, marketing and creative teams

TECHNICAL SKILLS

Adobe CS (Photoshop, Illustrator, Fireworks, After Effects)

HTML(5), CSS(3), Jquery, javascript

Wordpress, Prestashop

Keynote

Omnigraffle/Axure

Cinema4D (beginner)

EDUCATION

2005 - PhD in political sciences (UVSQ - France)

1999 - Master of Defense Studies (UVSQ - France) - head of the list excellence

1998 - Master of International Relations (EHEI - France) - excellence

1995 - Paris V Universit Ren Descartes (France), Law School

1992 - East Noble High School, Kendallville, IN

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