Sales Marketing
Resume:
Home
Work
Samples
Text Resume
Word Version
Jay B. Casper
*** ******* ****** ******, ** 80206
Email: *********@*****.*********:
Strategic Market Planning Telecom Marketing Direct Marketing
Competitive Response Offer Management Web
Marketing
Product Management Product Development Public Relations
Market Segmentation Channel Marketing Promotions
Marcom / Advertising Database Marketing Sales
-Experience:
Denver, CO
President 12/01 to Present
Invented, developed, and implemented the SlopeTracker GPS Tracking System for skiers and snowboarders. More info is available at .
USWEST / Qwest Denver, CO
Sr. Marketing Manager 11/99 to 12/01
Managed all promotions for Business and Government Services. (USW)
Initiated comprehensive bundling strategy that emphasized a 'solution selling' approach and generated over $100 million in new incremental sales. (USW)
Orchestrated development of the company's first competitive response system, integrating competitive intelligence with marketing programs specifically designed to disrupt the marketplace. (Qwest)
Conceived, developed and launched extremely aggressive penetration program that penetrated 12 new fortune 1000 companies in its first month and is projected to generate $330 million in new sales. (Qwest)
Built a secure, web-accessible, database driven market
intelligence system that, for the first time in company history, gives all sales and marketing personnel easy access to everything the organization knows about all customers and prospects. (Qwest)
West Coast Mailing &
Distribution San Diego, CA
Direct Marketing Specialist 9/97 to 10/99
Advised telecommunications clients in
designing and implementing direct
marketing .
Propelled company to a new level in
clientele with dynamic effort that
landed Fortune 500 clients.
Created exciting new sales .
-
Netsource
Communications Petaluma, CA
Marketing Manager 9/96 to 9/97
Developed the world's first
product.
Created competitive consumer long distance
service.
Conceived, designed, and implemented
innovative telcom/internet convergence
product.
-
WORLDxCHANGE
Communications San Diego, CA
Director of Marketing 12/94 to 9/96
Managed $2 million/mo. advertising
campaign that included Direct Mail,
Radio, TV, Magazine and Newspaper Ads.
Created
unique new residential
product line that generated hundreds
of millions in revenue.
Developed new commercial product line
that produced over $1 million in
monthly revenues.
Designed and built extremely
impressive collateral
sales materials including multi-media
computer presentations, high- tech,, etc.
Acted as Company Public
Relations Director, publishing news
stories and managing a $10,000/mo. .
-
San Diego, CA
Naval Aviator 7/88 to 11/94
Aircraft Commander of the
helicopter, including over 1500 total
flight hours.
Served on two WESTPAC
deployments on-board the aircraft carrier
USS Abraham Lincoln, participating in
both the Arabian Gulf and Somali theatres
of operations.
Supervised a 48 man line division and
a 22 man aircrew division.
Graduated first in class from
Navy flight training.
two
downed aviators in the Iraqi desert
during operation Desert Storm.
Published 14
articles and papers in
professional journals and local
newspapers while acting as squadron Public
Affairs Officer.
Ranked in top 1 per cent of
Naval Aviators and commended for
accelerated promotion five consecutive
reporting periods.
See what my commanding officers had to
say about me in my Officer's
Fitness Reports.
-Education:
University of Utah Salt Lake City, UT
B.S., Communications & Public
Relations 1988
-Internships:
Assistant Press Director for
1988 Utah Gubernatorial Candidate.
Intern
with Scopes/Garcia full-service advertising
agency- 87-88.
Special Projects Director (Intern) for
UtahMarket Research Inc. -
87
-Computer:
Extensive Computer experience (Mac & PC),
including Netscape, MSIE, MS Office, Lotus Suite,
Foxpro, Director, Premiere, Pagemaker,
Illustrator, Photoshop, Quark, Promail,
Frontpage, Lotus Notes, etc.
-Personal:
Tennis, Skiing, Bridge, Golf, Travel. 100%
self-supporting since age 17. Implemented an ADOPT-A-SCHOOL
program to provide role models for inner city
school children.
-Key Words:
team, teamwork, marketing,
advertising, promotion, direct marketing, direct
response marketing, direct mail, brand, focus
groups, marketing analysis, target marketing,
internet marketing, telcom, telecom,
telecommunications, long distance, wireless,
cable, production, campaign, consumer, write,
writing, sales channels, marketing plan, tv,
radio, magazine, print, printing, online,
multimedia, edit, editing, proof, implementation,
detail, multi task, client, account, collateral,
budget, leader, copy, broadcast, marketing
materials, public relations, press clippings,
press release, product marketing, product
development, proposal, presentation, product
management, interactive, segmentation, claritas,
prism, advo, saturation, cellular, pcs, 10xxx,
marcom, communications, competitive analysis,
media, media buy, strategic, strategy
HomeResumeWork SamplesDirect MarketingTelcom
ConsultingUseful LinksContact Info
©2004 Jay Casper,All Rights Reserved.
Community College Comparisons
From the U.S. Government's Dept of Education.
©2004 Jay Casper
Contact this candidate