Sales Management

Patricia Leidy

Email: *********@********.***

Address: **** ************ **

City: Fallston

State: MD

Zip: 21047

Country: USA

Phone: 410-***-****

Skill Level: Management

Salary Range: $90,000

Primary Skills/Experience:

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Educational Background:

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Job History / Details:

LYNNE LEIDY 2314 Pleasantville Road, Fallston, MD 21047 410-***-**** *********@********.*** linkedin.com/in/lynneleidy SUMMARY Sales Communications and Print Production Manager with extensive experience in Strategic Planning, Brand Management, Marketing Communication, Print Production, Event Planning and Print on Demand business implementation and integration. Areas of expertise: * Marketing Communications * Corporate Initiatives Strategy Planning * Print Coordination * Financial Budget Forecasting * Variable Data Print on Demand * Promotional Items * Corporate Vendor Management * Client Relationships * Multi-Million Dollar Budget Brand Management * Event Management PROFESSIONAL EXPERIENCE CareFirst BlueCross BlueShield, Owings Mills MD 1999-2012 Supervisor, Sales Communications and Print Production 2004-2012 Developed, implemented, and printed all group sales marketing materials, promotional items and signage. Managed a team of 5 people, and coordinated all Print on Demand (POD) and traditional printing for the entire department of 17. Managed a $3,000,000 budget. * Designed, launched and implemented a new POD web-based system for Group marketing material, replacing thousands of pre-printed collateral, saving the company $50,000 in the first 6 months. * Researched and developed a Wellness POD system to replace pre-printed brochures; Created a way for accounts to customize their brochures based on their employee's needs. * Identified and secured a contract with a new Wellness vendor to provide more innovative services for our accounts. * Developed new marketing material in POD format for the Individual Consumer Market to improve the company's position in the ever changing Healthcare arena. * Selected a translation Vendor to handle multi language requests for both printed material and on site translation for accounts. * Handled Brand Management for print, promotional items and signage. Worked with vendors to ensure all Corporate Brand standards were in compliance. * Researched and selected new and innovative promotional items focused on health and wellness, used as recruitment incentives for Sales teams at wellness and open enrollment meetings. * Vendor management of Spanish, Print on Demand, and Wellness.

LYNNE LEIDY Page 2 Custom and Group Team Leader 2001-2004 Developed group and custom sales material for insurance brokers and internal sales. Developed strategies for working with larger accounts such as, the Federal Government, State of Maryland, Baltimore City Government and Baltimore City Public Schools. Senior Representative Group Sales 1999-2001 Created group marketing material, routing through contracting, marketing and legal for various approvals and changes. * Supervised all print production of marketing materials from concept to delivery to warehouse. PCA LLC, Timonium, MD 1995-1999 Production Coordinator Planned and estimated new printing projects. Met with accounts to make suggestions on how to keep within their budgets and still get the look and feel they needed to support their project. EDUCATION Towson University- B.A. Communications and Design PROFESSIONAL DEVELOPMENT Management Training Program, How Conference, PODi Conference ASSOCIATIONS Printing Industries of MD Youth Benefit Ed Foundation- Treasurer

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