Sales Management
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Title:BANKING OFFICER MARKETING SPECIALIST
******.******@**********.***
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NAME:,
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CANDIDATE ID: 2881160
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EDUCATION:
EXPERIENCE: 0
WILL RELOCATE: No -
JOB WANTED:
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TELEPHONE: 000*******
EMAIL: ******.******@**********.***
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COMMENTS:
HOTTEST SKILLS: sale, market, marketing, product, revenue, revenue, communication,
presentation, hmo, cash, retail, pharmaceutical, database, microsoft, promotion, sales
rep, territory, banking, engineer, content
REVISION: 08-SEP-02
RESUME:
NAME: DEBBIE TOBIAS
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CITY: CITY:
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COUNTRY: USA
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PHONE: (000-***-****
CANDIDATE ID: NA
CITIZENSHIP: US
Citizen
EDUCATION: Not Entered
EXPERIENCE: Not Entered
WILL RELOCATE: Not Entered
RELOCATION INFO: Not Entered
JOB WANTED: Any
RATE NEEDED: Not Entered
HOMEPAGE:
COMMENTS:
HOTSKILLS:
DEBBIE M. TOBIAS
11319 STONECROP PLACE RICHMOND, VA 23236
******.******@**********.***
SKILLS SUMMARY Eight years of increasing experience and responsibility
in the banking and pharmaceutical industries with focus on marketing,
sales, analysis, and computer applications. A team player with
excellent communications and analytical skills and proven ability to
work with all levels of management. Areas of expertise include:
Sales Analysis & Reporting Internet Marketing Project Management
Marketing Research Direct Marketing Presentation Graphics Incentive
Program Management Copywriting & Collateral Development Vendor
Management Salesforce Training Prospect List Development Territory
Alignments
EXPERIENCE
SIGNET BANK, Richmond, Virginia.
BANKING OFFICER, MARKETING SPECIALIST, Commercial Services April, 1995
to Present
Manage Cash Management communications. Generate and maintain marketing
materials, Internet and intranet content, internal communications,
management presentations, and customer communications. Support sales
units in the commercial line of business with communications focusing
on customer solutions within various specialty market segments. Track
Cash Management performance for a customer base of 42,000 and annual
revenue of $54 million. Analyze market segmentation, customer
retention, product performance, and revenue tracking. Prepare
presentations, proposals, and reports as appropriate. Manage
cross-sell initiatives for Cash Management services. Coordinated a
direct mail cross-sell effort for Signets Rapid Image product
resulting in a 9% response rate generating $150,000 in 1996 revenue
and an estimated $500,000 in 1997 revenue. Coordinated the development
of an innovative three-dimensional mail piece, generated the target
mailing list, coordinated the outbound telemarketing effort, and
performed back-end analysis of results. Participated in a bank-wide
reengineering project to identify cost reductions and revenue
opportunities. Performed extensive analysis identifying $1.8 million
in recoverable revenue from exception pricing policies. Key
contributor to the concept and process development for a centralized
telephone call center for $1.2 million in cost savings. Act as Cash
Management liaison with MIS for information requirements. Serve on MIS
steering committee as a specialist in defining data needs and
identifying user requirements for the development of a marketing query
tool for field use. Coordinate data inquiries and report requests for
Product Managers and Sales Officers. Interface with the
implementation, operations, and account analysis areas to ensure
proper handling of product promotions as well as ongoing product
performance
WHITBY PHARMACEUTICALS, INC
., Richmond, Virginia. SALES ANALYSIS
SUPERVISOR
October, 1994 to April, 1995SALES ANALYSTApril, 1993 to
October, 1994
SALES INFORMATION ASSISTANTFebruary, 1992 to April 1993
Tracked sales performance and generated all primary sales reports for
Executive Management, 26 field managers, and 214 sales force
personnel. Supervised assignments and activities of two sales analysts
supporting the National Sales Manager. Generated all presentations,
manuals, and forms for Sales Administration and field salesforce.
Created educational materials and trained salesforce on market data,
incentives, and sales reporting. Developed and managed the quarterly
incentive program and all marketing field promotions. Maintained
forecasting models to assist in sales and strategic planning by
Executive Management. Monitored and analyzed internal sales
information and external market data to create reports to meet
evolving company needs and to fulfill management special requests as
necessary. Set quarterly and annual product sales quotas for 4 regions
and 22 districts. Maintained territory zip code alignments for two
pharmaceutical salesforces in excess of 270 representatives. Acted as
primary liaison with data vendor. Coordinated all maintenance/upgrades
of this reporting system. Interfaced with field salesforce and
managers to assist them in resolving data inquiries.
INVESTORS SAVINGS BANK, Richmond, Virginia.
MARKETING RESEARCH ANALYST
October, 1990 to February, 1992RETAIL
SALES AND PRODUCTS COORDINATOR August, 1989
to October, 1990
Developed reports to track growth and profitability of retail products
and branches. Generated all primary reports to Board of Directors and
Office of Thrift Supervision. Fulfilled senior management's reporting
requests as environmental and regulatory conditions dictated. Managed
sales tracking system for 51 retail branches. Designed, managed, and
reported the results of all employee incentive programs. Prepared
market research for product, market, and sales development purposes.
Coordinated database conversion from mainframe system to PC-based
Customer Information File. Managed and directed the bank's efforts to
gather market data via the in-house, customer database.
EDUCATION UNIVERSITY OF VIRGINIA, MCINTIRE SCHOOL OF COMMERCE
:
Bachelor of Science
in Commerce with concentrations in Marketing and
Human Resource Management
. Graduated in May, 1989. Extensive
coursework in Finance, Accounting, Statistics, and Foreign Affairs.
GPA: Cumulative 3.1.
Proficient in Excel, Lotus 123, PowerPoint, Freelance, Harvard
Graphics, Microsoft Publisher, Quattro, Word, WordPerfect, Microsoft
Windows Applications, Business Objects.
HONORS AND AWARDS Harvard Book Award Award for Academic Excellence,
Delta Gamma Sorority Philip Morris USA, Academic Scholarship
Outstanding College Student of America
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