Sales Marketing

Title:Director of Advertising

****@**.***

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NAME:,

ADDRESS:

ADDRESS2:

CITY:

STATE:

ZIP:

CANDIDATE ID: 2582568

US CITIZENSHIP:

EDUCATION:

EXPERIENCE: 0

WILL RELOCATE: No -

JOB WANTED:

RATE NEEDED:

TELEPHONE: 382*******

EMAIL: ****@**.***

HOMEPAGE:

HOTTEST SKILLS: market, marketing, advertising, credit, public relation, sale, strategic,

communication, budget, macromedia, microsoft, brochure, campaign, newsletter, dreamweaver,

fireworks, advertise, presentation, product, profit

REVISION: 07-SEP-02

RESUME:

RVPGraphics&Design, Marketing, Advertising, E-Business, Public Relations

RUSS V. PALUMBO

2687 SABAL SPRINGS CIRCLE

CLEARWATER, FL 33761

PH: 727-***-****

****@**.***

PROFILE

Advertising - Web Site Design - Marketing - Public Relations

Skilled in graphic design, web site design, layout, typography, electronic paste-up,

strategic planning,

budgeting, management, team leadership, marketing, and delivery of technical products and

services.

Effective and experienced leading teams and individuals in traditional line/staff

structure.

Proven ability to create competitive, well-designed print materials - to identify and

correct design

errors in a timely fashion - to devise and implement creative print solutions to a wide

range of business,

technology, and marketing challenges. Able to drive change, achieve objectives, and

effectively manage

multiple projects.

A proven performer and leader who thrives on new challenges.

Strengths

* Design and typography: proven ability to create well-designed print media & web sites.

* Organization and time management: flexibility in the face of changing priorities.

* Team leadership and participation: proven ability to contribute to various business

initiatives and maintain a focus on established goals.

* Communication and presentation skills: both internally and externally - demonstrated

ability to represent customer's viewpoint and to communicate value.

* Strong desire to grow professionally and personally.

PROFESSIONAL EXPERIENCE

MIDWAY SERVICES, INC

., Clearwater, FL

Director of Advertising

2000-Present

Developed, created, implemented and maintained corporate internet web site. Developed

strategic, cost

effective advertising materials; created and implemented marketing, sales and tradeshow

literature; designed

collateral division advertising materials; and collaborated with management team to

ensure a cohesive

communications strategy; wrote, produced and directed corporate sales video.

Managed $100K advertising budget; worked with external print and creative agencies.

* Redesigned, implemented and maintained corporate internet site. (see URL at

www.midwayservices.com)

* Created and designed the company's first ever corporate brochure for each division

within the company.

* Created a successful direct mail marketing campaign adding 5% to the company's net

profit.

* Refocused and redesigned company print materials to reach new target audience with the

potential for

significantly higher business volume. Recast the look and feel of the company print media

to increase the

sophistication of the marketing message.

ST. PETERSBURG MUNICIPAL EMPLOYEES CREDIT UNION, St. Petersburg, FL

Director of Advertising

1997-2000

Developed strategic advertising materials; created and implemented marketing, and sales

literature; designed

collateral advertising materials; and collaborate with member-service team to ensure a

cohesive communications

approach. Managed a $50K advertsing budget; worked with external creative agencies.

* Created the credit union's first ever Annual Report, with associated cover design,

internal financials and reports.

* Developed strategic alliances with various printing companies to insure timeliness and

quality printing of various

advertising materials.

* Refocused the credit union's print designs to reach new target audience with the

potential for significantly higher

business volume. Concurrently, recast the marketing message in brochures, newsletters and

various print media.

* Over hauled all print materials, unifying credit union image and vastly improving

graphic standards and professional

appearance.

FANTASTIC SAMS SE REGION, St. Petersburg, FL

Creative Director/System Administrator

1995-1997

Redesigned advertising materials; created and implemented marketing, and public relations

literature; designed collateral

advertising materials; and coordinated with sales team to ensure an effective

communications approach.

* Designed collateral materials for franchise training program.

* Redesigned recruitment and training materials for regional office education department.

* Spearheaded design of franchise inspection program materials that assisted inspectors

during annual evaluations.

* Directed redesign of franchise marketing materials. Energized franchisee sales.

MEMBERS CHOICE FEDERAL CREDIT UNION, Bloomington, IN

Creative Director

& Public Relations 1994-1995

Provided direction in advertising design, strategic marketing, business development and

public relations.

* Spearheaded redesign of marketing materials, unifying credit union image. Increased

business $500K in first six

months of calendar year.

* Designed local print advertisements to launch new marketing strategy and campaign and

secure significant increase

in business relationships with local companies.

* Identified business opportunity and recommended sponsorship of citywide promotion that

exceeded business goals.

EDUCATION

Certified Internet Webmaster Certificate, Foundations & Site Design, St. Petersburg

Junior College

MS

Education, Southern Illinois University, Edwardsville, IL

BA

Fine Arts, Central Washington University, Ellensburg, WA

Certificate of Completion, Adobe Illustrator, Level 1, 2, & 3, St. Petersburg Junior

College

Certificate of Completion, Adobe Photoshop, Level 1 & 2, St. Petersburg Junionr College

COMPUTER SKILLS

QuarkXpress 4.0.1

Adobe Illustrator 9.0

Adobe Photoshop 6.0

Macromedia Dreamweaver 4.0

Macromedia Fireworks 4.0

Microsoft Front Page 2000

ProScan 4.1

Microsoft Office Suite 2000

AWARDS

CUNA Marketing Council "Diamond Award" (First Place) in International Credit Union

Newsletter Competition

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References

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