Manager Sales

Debbie Banaszak

Email: abp3df@r.postjobfree.com

Address: ***** ***** ******

City: Orland Park

State: IL

Zip: 60467

Country: USA

Phone: 708-***-****

Skill Level: Management

Salary Range: $130,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

DEBRA BANASZAK

16629 Grant Avenue, Orland Park, Illinois 60467

708-***-**** * 708-***-**** Cell *

abp3df@r.postjobfree.com

PROFESSIONAL PROFILE

A successful marketing professional, who has achieved an impressive record in driving sales growth through strategic planning and new product innovation. This success is driven by finding opportunities and owning projects from start to finish.

CORE COMPETENCIES

*Strategic Planning & Implementation

*New Product Innovation, Development, and Commercialization for CPG & Foodservice

*Brand Restages

*Advertising & Promotion Development for National & Customer Specific Events

*Managing Cross Functional Teams

*Project Management

*Agency Selection & Management

*Forecasting and Budgeting

PROFESSIONAL EXPERIENCE

ACH FOOD COMPANIES (Current employer since April 2005)

Brand Manager for Tone`s & Private Label Spices ($76M Net Sales)

P&L responsibility for Tone`s Spices & Seasoning & Private Label business within the Club Channel. Leadership role in all new product innovation for spices and seasonings. Major customers include: SAM`S Club, Restaurant Depot, BJ`s and Wal-Mart.

Key Accomplishments

*Increased Tone`s base business at SAM`S Club by 22% in 2011 driven by aligning with Sam`s Club marketing to plan and execute customer specific promotions.

*Launched customer specific special packs in the Club Channel that added $10M to net sales in 2010.

*Led a consumer research initiative with ACNielsen to secure consumer insights which led to introducing Spice Islands at SAM`S Club valued at $4M in incremental sales.

*Created a pallet merchandising program at BJ`s that secure distribution of Weber Spices

*Negotiated a joint promotion program with the KC BBQ Society that resulted in incremental merchandising during the key BBQ season for Weber spices at Sam`s and Costco.

GBC OFFICE PRODUCTS GROUP (2002-2004) - Acquired by ACCO Brands Corporation

CPG and Commercial Channel Marketing Manager ($5M Budget)

Established and managed a new department for the strategic development and implementation of national and customer specific promotions targeting the retail, commercial, and direct channels. Brand responsibilities included Quartet Bulletin and Marker Boards, SHREDMASTER, and GBC Binding and Lamination Products.

Key Accomplishments

*Spearheaded -Power Tools for Business- which is an integrated promotion that included in-store and on-line programs targeted at high potential and extremely profitable customers. This effort increased customer participation in promotions over 300% in 2004.

*Initiated and led the process for the strategic development of a rolling 18-month retail promotion plan.

*Introduced a methodology to evaluate the profitability of marketing programs.

UNILEVER HOME and PERSONAL CARE USA (1997-2001)

Senior CPG Consumer Promotion and Retail Channel Manager-Helene Curtis Business Unit ($20M Budget)

Led the strategic development and implementation of National and Customer Specific Promotions for the mass market, grocery, and drug retailers. Brand responsibilities included Suave (Unilever`s #1 selling master brand with $500M in sales), RAVE, and Degree.

Key Accomplishments

*Increased Suave`s promotional sales by 30% over three years while baseline sales continued to grow by employing innovative customer specific marketing and merchandising programs.

*Championed the development of a Creative Platform as a tool to ensure the integration of all marketing communications.

*Directed a team that created the Suave Selling Story highlighting brand strengths, and opportunities.

*Created a public relations campaign to support the -Can`t Tell- promotion for Suave.

COMMERCIAL FOOD SYSTEMS (1995-1997)

General Manager

Managed the staff of this $2M vending machine company and administered the day-to-day operations that included forecasting, purchasing perishable products, sales, and P&L responsibilities.

DAUBERT INDUSTRIES (1993-1995) Acquired by UPM-Kymmene Corporation

Global CPG Brand Manager

Managed global brand management activities. Brand responsibilities included Easy Mask Painting Tape, KleenEdge and High Tack Painting Tapes, and Drop Cloths.

JOHN O. BUTLER COMPANY (1991-1993) Subsidiary of Sunstar Americas, Inc.

CPG Promotion and Public Relations Manager

Hired to infuse best practices for the planning and execution of the Sales Promotion and Public Relations Program. Brand responsibilities included Butler Toothbrushes and Dental Floss.

KRAFT FOODS (1986-1991)

CPG Consumer Promotion Manager

Developed and executed the consumer and retail trade promotions for a range of Kraft brands that included Philly Cream Cheese, Parkay Margarine, Kraft Natural Cheese, and Kraft Jams and Jellies.

QUAKER OATS COMPANY (1979-1986)

Sales Promotion Supervisor

Flawlessly implemented all sweepstakes, contests, and fulfillment activities for assigned brands that included Quaker Oatmeal, Van Camps Pork and Beans, Gatorade, Aunt Jemima, and Celeste Pizza.

OTHER PROFESSIONAL EXPERIENCE

*Graduate Level Adjunct Marketing Instructor at St. Xavier University

*Undergraduate Adjunct Marketing Instructor at Moraine Valley Community College

EDUCATION

Master of Business Administration in Marketing (1987)

St. Xavier University, Chicago, Illinois

Bachelor of Science in Marketing (1979)

Northern Illinois University, DeKalb, Illinois

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