Marketing Director

Confidential User

Email: *********@********.***

Address: Confidential User Address

City: Omaha

State: NE

Zip: 69116

Country: USA

Phone: 402-***-****

Skill Level: Director

Salary Range: 85,000 +

Willing to Relocate

Primary Skills/Experience:

See resume details.

Educational Background:

Job History / Details:

BFA Graphic Design/Marketing

University of Nebraska Kearney, 1990

Goal: To make you look great by providing a wide range of branding skills that build your market presence through effective, targeted, marketing messages and social media conversations.

2011 Present

President, Brandscapes

I thrive on relationships with people who believe effective and strategic thinking has the power to multiply business. I value trust and participation and respect my role as a steward of your brand.

The economic crash caused many advertising agencies and marketing firms to go under. This presented an opportunity for Hardy Communications Development to capitalize on an obvious trend; small businesses were cutting their marketing budgets because they considered the expense a luxury item that they could no longer affordBrandscapes was born.

Brandscapes filled a void that traditional advertising and marketing companies could not. I searched for businesses with $15 million or less gross revenue and set up a system for them to retain professional branding help without the high overhead of an agency. For less than they could hire a marketing director with all the related employee expenses, a design firm or small agencyBrandscapes comes in, analyzes the situation with my proprietary Make. Brand. Achieve. process and puts a core team together to execute necessary branding efforts. This small business initiative makes it affordable to get in front of their desired audience and attract new business with fresh ideas.

When you work with me you can expect creative that is strategic, original and executed flawlessly.

With more than 22 years agency experience under my belt I am confident that my unique combination of campaign concept development, design, writing, producing and account service has prepared me for building your market presence by creating an effective, targeted and profitably recalled message. This work ethic helped me win the American Marketing Awards coveted Pinnacle Award for Best Total Marketing campaign five years straight.

Companies that benefitted from my expertise were Gerst Painting, Scottish Rite Masonic Center, Spirit World, Tagge Rutherford and Performance GroupSpirit World saw profits soar 27% in two months.

2006 2011

President, Hardy Communications Development

Running my own company proved to be a humbling experience and opened new worlds. I've grown with every step in my career. Not only have I run the everyday aspects of this businessI have worn many hats from being the initial pitch man to answering the phone and billing.

I've worked with clients to develop custom software to extend their brands reach as well as conceived applications to improve their social marketing reach.

These clients have profitably benefitted from working with me at Hardy Communications Development to enhance their customers brand-experience: Advantage Financial Group, AIM-USA Avionics, Amerifirst Home Improvement Finance, Berkshire Hathaway Homestate Companies, Contemporary Analysis, Digital Defense Group, Infiniti of Omaha, and Software Engineering Services.

2001 2006

Creative Director/Producer, EmSpace Group

Managed creative projects from start to finish. Met with clients, defined strategies and parameters and took responsibility for all project costs and profitability. Developed EmSpace brand and positioned them as an alternative to traditional advertising by offering full-service with a greater return on investment. I developed great relationships and award winning identities with; Activate Omaha, Alegent Health, Digital Defense Group, First National Bank of Omaha, Infiniti of Omaha, Joslyn Art Museum and Omaha State Bank.

Took it upon myself to make the creative process as fun as it was effective. In fact, the work I did to promote Joslyn Art Museums Millet to Matisse exhibit has held the museums attendance record of 124,000 since 2003.

1994 2001

Partner/Creative Director, Anderson Partners

Helped take the agency from $250K to $25M+ in capitalized billings by playing a key role in client development and client services.

Was responsible for market strategy through concept development, layout and design of some of the regions and worlds most successful businesses and organizations.

Developed effective and profitable relationships and award-winning campaigns with; Airlite Plastics, Air Touch Cellular, Atchley Ford, Bakers Supermarkets, Boys and Girls Clubs of Omaha, CBS/Home Real Estate, Certified Transmission, Comoretel, ConAgra, Family Interactive, The Flatiron Cafe, Huntel Communications, Kutak Rock, Linweld, Magnum Resources, McCarthy Company, Methodist Health Systems, Sacred Heart Medical Clinic, and UNMC.

I thrive in a collaborative effort environment to create effective, conscientious and effective marketing communications - which means it is disruptive, intrusive and profitably recalled.

1990 - 1994

Art Director/Designer, Leopard Productions Inc.

Responsible for all phases of production and design for corporate identity and direct mail campaigns. Day to day responsibilities included scheduling work-flow, approving layouts, hard copies and final color proofs, and streamlined these procedures electronically for speed and cost-efficiency for the entire firm.

Awards and Recognition:

Pinnacle Award for Marketing Excellence from the American Marketing Association

Best Total Marketing Campaign 2008, 2009, 2010, 2011, 2012

Numerous Silver and Gold Awards from American Institute of Graphic Arts and American Advertising Federation 1990 2012

Work printed and featured in Communication Arts, Print Magazines Regional Design Annual and Graphis Magazine.

Software:

Fluent in most Macintosh compatible software and adaptable PC platforms including, but not limited to: Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat), Microsoft Office (Excel, Word, Powerpoint, Outlook), Apples iWork and iLife (Numbers, Keynote, iMovie, Mail), Quark Xpress and more.

I have also taught myself the Concrete5 CMS platform which enabled me to create the http://www.MyBrandscapes.com website and adapt compatible add-ons to make the site responsive to mobile devices. The Concrete5 platform is very functional and offers similar functionality to Joomla, Drupal, WordPress and others. Along with content management comes great responsibility: once the site is built you need to be well-versed in SEO/SEM and how to submit necessary sitemaps and other content to the major search engines. Within this content are Meta Tags, Key Words and Google Analytics which takes us back to page one of this resume and how to brand your company properly.

References:

Available upon request.

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