David Proffitt
Email: *********@********.***
Address: **** **** ******
City: Alameda
State: CA
Zip: 94501
Country: USA
Phone: 510-***-****
Skill Level: Management
Salary Range: $85,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
David Gordon Proffitt 1538 Paru Street Alameda, CA 94501 510/381-3936 - email: *********@********.*** Consummate client services account manager creating appropriate solutions through trusted advisory relations; a collaborative relationship builder growing accounts with customer service & technical acumen.
Professional Qualities and Strengths
Macro focus, attention to details Problem Solver/Trusted Advisor Brand Evangelist
SaaS Adoption/Training Complex Account Management Collaborative
Professional Highlights
Law Firm Marketing Specialist, LexisNexis, Oakland 1/2012-Present
Advise clients on web strategies for maximum ROI in San Francisco Bay Area. Retain clients and new accounts w/ WebEx, face to face presentations. Products - SEM, PPC, Social, Blog, Website optimization.
* First Quarter $350k+ new advertising and existing clients in lead generation & conversion business.
* Generate 120% of quota in a challenging industry environment, ranking at 10% national level.
* Lead region in innovative SEO solutions utilizing online marketing concepts & emerging technologies.
Consultant, tanMarshmallow, Alameda 3/2009-3/2012
Consult various SMB on marketing, business development and web-based demand; design content & optimization campaigns, enhance customer experience; expand accounts and retention initiatives.
* thruSocial - SMB consultation led to content syndication/aggregation across social networks campaign
* Studio Designs - Create SEO/SEM campaigns to manage online strategy: website, social media, email.
* Rolling Scones - Lead generation & conversion campaign led to 450%+ increase online traffic.
Regional Sales Manager, Nolo Press, Berkeley 4/2007-3/2009
Developed B2B solutions for publishing company targeting national law firms, sales campaigns resulted in significant gains: attorney local SEO key segments, branded solutions with unique value propositions.
* Grew sales 218%+ YOY exceeding targets to $2.4M increasing retention rates/avg. deal size 115%+.
* Created competitive analysis/market landscape research to penetrate current client accounts.
* Leveraged brand awareness programs w/marketing, customer service and programming channels.
Territory Account Manager, LegalMatch.com, San Francisco 3/2004-10/2005
Penetrated new markets: complex brand development awareness programs, assoc. partnerships, SEM
* First 90 days, increased revenue 15%+, create custom SEM campaign, >18% overall ROI net revenue
* Exceeded 100% sales quota last two quarters '05 targeting key DMA, practice areas and traffic centers.
Sr. Sales Engineer, Alameda Wireless, Alameda 10/2001-6/2004
Identified operational business requirements detailing marketing solutions in direct sales of LAN/WLAN. Managed & administered programs, vendors & distributers as well as marketing channels.
Built channel partnerships increasing YOY sales 225% thru branded marketing & outreach campaigns.
Educated clients on cost effective SaaS technology, financial analysis & business efficiency discussions.
Additional Employment
National Account Executive, AbsolutelyNew, San Francisco 10/2005-1/2007
Developed (15) product brands and managed marketing campaigns to increase new business ROI 19%.
Formal Education and Certification
Bachelor of Science, Economics and Business Administration MSCC, Education
Saint Mary's College, California Saint Mary's College, California
Selected Technical Skills
Applications: Word Press, MS Office, PowerPoint, Project; Photoshop, Acrobat, HTML, XML, Java, CSS.
Systems: SaaS, Cloud-based, ERP, Client-Server, Web CRM: Salesforce.com, Goldmine, Seibel, Oracle