Valerie Somsoervell
Email: *********@********.***
Address: ***** ****** *****
City: Palm Desert
State: CA
Zip: 92211
Country: USA
Phone: 760-***-****
Skill Level: Senior
Salary Range: $58,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
...continued...
VALERIE SOMERVELL
43564 Warner Trail, CA 92211 * 760-***-**** C * *********@********.***
M AR K ET IN G / E VE NT M A N A GEM EN T
Activities Direction / Marketing Promotions / Special Events
Creative, energetic marketing / event management professional, providing strategic and tactical
leadership to achieve organizational goals. Consummate planner and coordinator, directing multiple
internal and external functions and organizing / adapting priorities to ensure seamless events for
both marketing promotions and enrichment purposes. Superlative rapport-building and
relationship-development strengths among team members, customers and volunteers. Detail-oriented
and results-focused with excellent budget management strengths and proven consultative talents.
Core competencies include:
* Strategic & Tactical Planning
* Marketing Strategy Implementation
* Community & Sponsor Relationships
* Contract Negotiations
* Cross-functional Coordination
* Client Consultations
* Activities Planning & Management
* Multi-department Management
* Financial Management
* Team & Volunteer Motivation
P RO F E S S I O N AL E X P E RI E N CE
DIRECTOR, COMMUNITY LIFE, 2007-Present
WATERMARK COMMUNITIES / FOUNTAINS AT THE CARLOTTA, Palm Desert, CA
Oversee all functions, activities and transportation for two multiservice departments. Define
monthly activity calendars-including fitness, social and special events marketing promotions,
celebrations and outings-for upscale community with three levels of care. Develop and manage
budget. Coordinate with staff to plan, develop and execute all aspects of events, including travel,
entertainment, catering and vendors; serve as hostess
/ MC. Adhere to quality and regulatory requirements and meet state standards; implement policies
and procedures; compile and report on information. Train and coach team composed of staff and
volunteers.
Selected accomplishments:
* Successfully planned, organized and executed multiple marketing events that contributed to
organization's goals.
* Earned 2 commendation letters from Management & Resident Council for outstanding performance in
activities management and coordination.
DIRECTOR, MEMBER SERVICES, 2006-2007
MISSION HILLS COUNTRY CLUB, Rancho Mirage, CA
Managed comprehensive member services; served as liaison between members and all relevant
departments. Tracked and monitored member and charity events and requirements, including locations,
floral designs, seating charts, and attendance. Established and developed excellent customer
relationships; coordinated effectively with vendors; ensured strong multilevel communication
relevant to each event. Managed documentation, record keeping and metrics analysis. Trained and
coached new / temporary employees as necessary.
Selected accomplishments:
* Gained reputation for exceptional member service as well as appearance, communication, and
knowledge.
VALERIE SOMERVELL
Page Two
Professional Experience Continued
* Instrumental in development and implementation of successful new major holiday reservation /
seat
assignment plan.
EVENT MANAGER, 2004-2006
EVENT SCENTS, Rancho Mirage, CA
Generated leads; sourced and secured customers; established and cultivated strong relationships.
Collaborated with clients to define budgets and scope and plan wide range of events. Coordinated
numerous groups, organizations and functions, including vendors, venues, caterers and
others, to assure seamless events. Negotiated contracts and budgets; managed invoicing and
scheduling. Provided event and floral design services and managed all event logistics. Directed all
operational and business functions.
Selected accomplishments:
* Successfully organized, strategized, and grew business from start-up through solid growth.
* Designed and produced corporate branding materials, including logo, brochure and Web design.
MANAGER, EVENT & FLORAL DESIGN DEPARTMENT, 1998-2004
EVENTS BY JOE SCARNA, Indio, CA
PACIFIC EVENT PRODUCTIONS, Indio, CA
Directing staff members, created event and floral designs to meet client needs and budgets.
Partnered with customers to develop design concepts and managed execution; managed vendor
relationships. Crafted and administered budgets; directed event-related staff scheduling and
logistics as well as vendors and deliveries to assure smoothly orchestrated events.
Selected accomplishments:
* Consistently developed successful timelines and profit margins for all assigned events.
Prior Experience Includes Position As Assistant Manager, Events & Floral Department, Masterpiece
Events, Indio, CA. for 8 years
C R ED EN TI A LS
Certifications
Activities Director, 2008
Event Coordination, 2006
COLLEGE OF THE DESERT
Undergraduate Coursework, Computer-aided Drafting (CAD), Public Speaking, Graphic Design
Creative Writing, The Arts, Business Finance
Scholarship (Bodden Institute) for Yoga Instructor 2012
Computer Proficiency:
Beacon, PeopleSoft, Oracle, Member Pride, Redstar, Lotus Notes, Publisher,
Word, Excel Office Outlook