Sales Manager

Kymberly Calvo

Email: *********@********.***

Address: *** ****** ***., #***

City: Sunnyvale

State: CA

Zip: 94086

Country: USA

Phone: 408-***-****

Skill Level: Experienced

Salary Range: $110,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

A marketing professional with over twelve years of healthcare technologies, medical device, and consumer marketing experience. Effective problem solver with strong interpersonal skills and the ability to communicate with diverse audiences. Customer-focused with excellent organizational skills and the willingness to take on additional responsibilities; a team player and self-starter accustomed to working in a fast-paced business environment.

PROFESSIONAL EXPERIENCE

CARDIODX, INC., Palo Alto, CA 2012 - Present

CardioDx is a cardiovascular genomic diagnostics company. As a pioneer in the field of cardiovascular genomic diagnostics, the company is committed to developing clinically validated tests that empower clinicians to better tailor care to each individual patient. Strategically focused on coronary artery disease, cardiac arrhythmia, and heart failure, poised to expand patient access and improve healthcare quality and efficiency through the commercialization of genomic technologies.

> Program Manager, Marketing Communications

* Manage the marketing communications initiative outlined in the company`s marketing communications plan

* Ensure consistent appropriate branding, positioning, and marketing messaging throughout all communications channels, marketing materials, programs, and events

* Work intimately with the product marketing and managed care teams to support commercialization and adoption efforts, communications, and programs

* Manage industry conference attendance and all marketing activities including special hospitality events surrounding conferences

SUNQUEST INFORMATION SYSTEMS, Tucson, AZ (through a divestiture from Elekta, Inc.) 2011 - 2012

Sunquest Information Systems, Inc. delivers market leading diagnostic information technology and outreach solutions designed to fulfill the business objectives of today's healthcare leaders. These solutions provide the foundation to optimize the healthcare experience, deliver safe, effective, and timely patient care, expand community reach, and transform the delivery of healthcare with predictive and personalized medicine.

> Marketing Communications Specialist

* Created corporate communications including advertisements for print and web for the PowerPath(R) and Sunquest product suite

* Managed product of website content including overall search engine marketing strategy, pay-per-click advertising to ensure search engine and marketing strategy supports business strategy and integrates with website

* Created sales tools including internal tools and external client collateral

* Managed the company`s social media accounts and postings to Facebook, Twitter, LinkedIn and Salesforce.com

ELEKTA, INC., Sunnyvale, CA 2007 - 2011

Elekta is a human care company pioneering significant innovations and clinical solutions for treating cancer and brain disorders. The company develops sophisticated state of the art tools and treatment planning systems for radiation therapy and radiosurgery, as well as workflow enhancing software systems across the spectrum of cancer care. Around 2,500 employees are employed globally. Headquartered in Stockholm, Sweden, the company is listed on the Nordic Exchange under the ticker EKTAb.

> Business Marketing Manager,

Decision Support (DS) & Laboratory Information Systems (LIS) 2008 - 2011

* Managed a combined $694K combined marketing budget for both METRIQ and Precis-Central software, as part of the cancer registry product line along with PowerPath(R) and IntelliLab(R), as part of the laboratory information systems product line; never exceeding budget

* Oversaw all products` collateral, keeping current and managing updates and creation of new pieces

* Managed the creation and placement of print and online advertising

* Managed over 100 domestic and international business units` conference presence including, messaging and equipment logistics

* Supervised the DS and LIS annual and regional user meetings including the coordination of all meeting materials

* Researched international exhibition opportunities evaluating company`s value in attending, works with Elekta`s international business units achieving a fully integrated company presence when applicable, increasing company`s awareness

* Managed the relationship with the Pathology Advisory Board including communication regarding meetings, travel and any status updates when appropriate

* Worked closely with product management to optimize PR opportunities including inclusion of cancer registry product in Health Information: Management of a Strategic Resource 4th Edition by Elsevier along with multiple pathology product mentions in CAP Today

> Business Marketing Manager,

Decision Support (DS) 2007 - 2008

* Managed a $260k marketing budget for cancer registry business unit, coming in on target

* Created and implemented marketing plans promoting responsible products, generating sales leads

* Managed business units 60+ conferences, directing trade show activities including messaging and user meeting and equipment requirements

* Developed advertising campaign to keep product and company top of mind in market place additionally managed placement of product advertisements and sponsorships

SYNERGEYES, INC. 2006 - 2007

> Senior Market Manager

* Provided support and strategic input for marketing communications in creation and production, including creative copy development, of marketing materials including print and digital collateral, newsletters, print advertising, email offers, website, presentations, and training materials

* Organized, coordinated and participated in company trade shows, seminars and in-market beta launches

* Evaluated market opportunities and competitive threats to existing and future product lines

* Created customer market research surveys and tabulate results

* Researched and assessed internal and external market trends

CARDINAL HEALTH, San Diego, CA 2002 - 2005

> Marketing Manager

* Collaborated with project engineering in developing product specifications to meet market and customer needs

* Developed and distributed all promotional materials for markets, new products, collection of products and product revisions - developed a pre-trade show mailer, generating 20% increase in product sales leads

* Developed and executed marketing strategies including product development, product specifications, market introduction and product launch - generating $1.49M in sales within first year of release

* Developed and monitored all pricing for products, product revisions and pricing programs - supported product margins from 26% to 46%

* Collaborated on the development of an interactive -Return on Investment- tool supporting company`s premium product pricing

* Competitive Intelligence and displacement programs - established, implemented, and monitored to help promote revenue

* Managed the development and implementation of sales training materials to aid in the education of sales representatives on nursing professionals

* Responsible for third party contract negotiations including company strategic partnerships and product development subcontracting

* Responsible for product forecasting including forecasting for committed contracts and sales

* Developed, scripted, and edited customer product testimonial video

SUSAN E. ATKINS & ASSOCIATES, San Diego, CA 2001 - 2001

> Account Executive, Public Relations

* Primary client contact and day-to-day liaison on account activities with an understanding of client`s business, industry and goals

* Created company collateral for clients including corporate presentations, company and product fact sheets

EQUIDYNE SYSTEMS, INC., San Diego, CA 1999 - 2000

> Marketing Manager

* Coordinated packaging and package insert changes to ensure all changes are properly captured and acceptable according to FDA and ISO standards

* Developed professional and consumer marketing collateral, media, web site, promotional planning, and trade show

* Organized and participated in sales training sessions with sales representatives, distributors, and dealers

* Conducted product training demonstrations to consumers and professionals

* Coordinated and moderated focus groups; testing product awareness, interest and market potential

BECTON DICKINSON/MDI INSTRUMENTS, INC., Woburn, MA 1998 - 1999

> Associate Product Manager

* Designed and managed various marketing collateral, including promotions, sell sheets, and purchase certificates

* Managed professional and consumer training video, manual production, and web sites, verified content and design

* Supported both the professional and consumer middle ear monitors

* Through Outcomes Management Educational Workshops (OMEW), provided training and education on a less evasive means to detect acute otitis media to pediatricians, family practitioners, emergency care physicians, general internists, otolaryngologists, nurse practitioners, physician assistants and audiologists.

* Technical White Paper: contacted all participants, organized internal communications, coordinated with ad agency that transcripts were edited properly and design layout was acceptable to all, including FDA standards

ZORAN/ XIONICS DOCUMENT TECHNOLOGIES, Burlington, MA 1996 - 1998

> Product Specialist

* Planned and supervised Xionics' presence at trade shows

* Generated effective sales support materials

* Project organizer, working as the go between engineering and sales

* Supported sales to meet customers' special requests

BAUSCH & LOMB / POLYMER TECHNOLOGY CORP, Wilmington, MA 1993 - 1996

> Marketing and Research Associate

* Developed and implemented marketing programs for retail and professional customers - contributing to 12% increase in sales

* Gathered appropriate clinical research data to support and achieve FDA approval for -Comfort- claim on the New Boston Comfort Formula RGP contact lens solution

* Provided actionable analyses of market and clinical research and audit data including AC Nielsen and HPR

* Collaborated in new product launch from product conception through product launch and commercialization - generating 1% market share within first month

* Managed Bausch & Lomb`s Olympic Sponsorship and product give away, working closely with the IOC ensuring proper Olympic trademark representation

EDUCATION

Babson College, Wellesley, MA 1991

Bachelor of Science in Business Administration with a concentration in Marketing and Communications

KYMBERLY R. CALVO

170 Pasito Ter., #807, Sunnyvale, CA 94086

Email: *********@********.*** Home phone: 408-***-**** Mobile: 408-***-****

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