Sales Development

James Pritchard

Email: *********@********.***

Address: **** * ***** **** * Apt 102

City: Pompano Beach

State: FL

Zip: 33068

Country: USA

Phone: 615-***-****

Skill Level: Management

Salary Range: $100,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Marketing Director

PROFILE

A highly skilled Marketing Director with 12 years with both multinational and independent agencies within the United States of America.

I have proven expertise in all disciplines of consumer and trade communications including direct, social media, online, database, and all of the traditional fields. My extensive career success in operation and market development as well as brand differentiation and market expansion contributes to the success of companies in market development and global operations. My experience is complimented by my exceptional skill and passion for computer technology, specializing in both hardware and software.

KEY EXECUTIVE SKILLS

- Strategic Marketing

- Business Acumen

- Global Brand Deployment

- Global Markets

- Brand Launch Strategies

- Presentations

- Brand Development

- Communications Strategy

- Business Development

PERSONAL INFORMATION

Citizenship: EU and United States

Residence: United States

Languages: English

Gender: Male

DETAILED PROFESSIONAL EXPERIENCE

DIRECTOR OF CONSUMER MARKETING

2008 - 2012

Commonwealth Altadis, Inc., Florida and Kentucky

Hired from opposite role on the Agency side based on high favor and business acumen.

Key responsibilities and achievements include:

- Developed long range plan for 2010-2013 through- the- line integrated campaign Business, Marketing, and Portfolio Plans for the newly integrated FMCG company. Due to the company generating half its profits from FMC and half from Cigars it required an entirely new approach to market and business planning for both trade and consumer focus.

- Created brand differentiation and development of independent and individual equity for innumerable brands in order to ensure preference via equity and centricity rather than price alone in light of 400+ SKU's and 60 brands often lacking a USP.

- Stabilized revenue decline through successful brand rejuvenations and greatly enhanced consumer perceptions.

- Building and mentored a team of 10-15 people to staff and market to the US which through the marketing lens comparable to communicating with 50 different countries.

- Established an integrated company in the environment of being a light market in the midst of heavy regulation using regulatory and compliance navigation tools to avoid pitfalls effecting business progress.

- Managed global brand deployment with domestic brand focus.

- Drafted, developed, and presented to audiences of >1K+ to sell marketing plans not exclusively to the corporate office but from the head of sales to the salesman at retai.

MANAGEMENT SUPERVISOR

2007- 2009

The Buntin Group, Nashville, TN

Managed both O'Charley's full service casual dining restaurant account and Commonwealth Brands, Inc. accounts.

Key responsibilities and achievements include:

- Completed 2007-2008 brand development and system-wide media communications plan strategy and implementation.

- Designed, developed, and maintained new implementation of online presence, extending out to new media branches and consumer content organic sharing. Generated a database of 1M+ names for their first on-line database.

- Assigned central role in developing compelling driving programs in adverse conditions.

- Led account position in all presentations, internal briefings through senior management client functions and conferences.

- Focused on both online/non-traditional and internal brand launch strategies, development, and execution.

- Developed traffic positive promotions at the restaurant (O'Charley's) utilizing unconventional communications tactics and cut through consumer dialogue.

ACCOUNT SUPERVISOR

2003-2007

Cramer Krasselt, Chicago, IL

Managed KeyBank full service creative and strategic definition financial account and Popeye's National QSR Account.

Key responsibilities and achievements include:

- Oversaw brand campaign development encompassing both retail and institutional divisions.

- Managed creative and communications for line of business focusing on Corporate / Investment / Private Banking audiences and platforms.

- Directed strategic development for unified brand positioning and operating platform.

- Constructed sub-brand for unique line of business properties.

- Headed national creative campaign development, production, and implementation.

- Managed high volume TV and Radio Production.

- Produced >1,500 TV and radio spots in 24 months.

- Served as liaison between corporate and all US / International markets.

- Developed and oversaw both national and local media strategies.

SENIOR ACCOUNT EXECUTIVE

1999-2003

Publicis & Hal Riney, Chicago, IL

Account manager for Subway QSR, generated market sales growth of +30% during tenure, along with out-pacing McDonalds for number of US locations.

Key responsibilities and achievements include:

- Developed and implemented 2000-2004 advertising plans.

- Created first regional Subway online presence incorporating nascent web techniques.

- Implemented concept to execution local market promotions involving original TV, radio, and print production including Jared Fogle as the "Subway Diet Hero."

- Researched, tracked, and analyzed data of sales and promotion results.

- Managed client cash-flow, advertising budget, invoicing, and estimations.

TERTIARY QUALIFICATIONS

Bachelor of Arts Degree 1st Class Honors (1999)

Media Communications / Computer Science

Aston University, England / Aberystwyth, Wales

NON-TERTIARY QUALIFICATIONS

Certifications:

AAAA Advertising and Communications Certification

Should you wish to contact my references, I will be pleased to furnish you with a list of suitable individuals and contact details for your perusal.

Contact this candidate