@RAINWAVES.NET
* Writing
Topflight editorial director, content strategist
Editorial leader and content strategist with 15 years experience creating and managing
content for startups, small companies and Fortune 500s with household names. More than
four years experience hiring, managing and mentoring editorial and content production
teams, both in-house and freelance. Editor and writer with a passion and reputation for
excellence. Breadth of industry experience, including high tech, retail/e-commerce,
consumer software, e-learning, travel, and financial services.
Core competencies
* Quickly assimilate new audiences' needs from snowboarders to parents to government
agencies and adapt voice, tone and style accordingly
* Deliver clean, quality content
* Thoroughly understand content lifecycle and content management systems & processes
* Effectively listen/communicate
* Easily transition into diverse industries, markets and cultures
* Collaborate with cross-functional colleagues locally and globally
* Partner with external stakeholders
* Clearly see both the forest and the trees
Selected major accomplishments
* Directed the design and development of a new interactive content marketing website to
engage and educate the public about a new industry
* Managed website design/overhaul and launch at Wilderness Travel, Boeing, WetFeet and
Small Business Majority
* Developed and/or refined voice, tone and editorial style for several startups and
established brands
* As part of the senior management team, helped turn a small nonprofit into a major
player on the national scene by educating the White House, Congress and the public about
progressive small business perspectives on critical policy issues
Professional experience
REPUTATION.COM, Redwood City, CA 6/1110/11Editorial Director
Created editorial processes where none existed: wrote house style guide; developed
workflow; implemented content QA. Edited all customer-facing copy. Directed creation of
new editorial/content marketing section of website. Hired and managed freelancers and
consultants.
GLOBALENGLISH CORP
., Brisbane, CA 11/105/11Managing Editor
Managed editorial and production team for e-learning services company. Responsible for
all learner-facing text in flagship SaaS product and mobile and other apps under
development; ensured that all content was optimized for translation. Edited biweekly mini-
magazine for employees learning business English. Worked with marketing team on
collateral.
WALMART.COM, Brisbane, CA 7/1011/10Content Strategist/Senior UI Writer, Walmart Mobile (consultant)
Collaborated with IAs, UI designers, product managers and engineers in the Mobile group,
a startup organization within Walmart.com. Adapted and refined the brand voice and
editorial style to fit the distinct platform. Wrote concise, action-oriented, user-
centered text for features that were being introduced to the mWeb and iPhone app.
SMALL BUSINESS MAJORITY, Sausalito, CA 12/087/10Director of Communications
Helped propel a locedal organization onto the national public policy stage. Built and
managed the team responsible for websites, marketing communications, research, media
relations and informational materials used by Congress, the White House and small business
organizations throughout the country. Launched a new website and two complete redesigns;
supervised the writing and release of a range of collateral and economic and opinion
research reports; oversaw several very successful media campaigns. Hired and managed
vendors and consultants.
ADOBE SYSTEMS INCORPORATED, San Jose, CA 6/0810/08Copywriter, Photoshop.com & Photoshop.com Mobile
(consultant)
Developed voice that spoke to three discrete audiences of the new Photoshop.com (SaaS),
Photoshop.com Mobile and related consumer services. Worked with marketing, product
management, design and user research to write and integrate engaging, relevant content.
Created editorial guidelines.
PAYPAL/EBAY INC
., San Jose, CA 3/074/08Brand Manager
(position specially created)
Collaborated with product managers and user experience team to ensure brand-compliant
implementation. Launched project to build PayPal's first brand portal. Produced brand
guidelines. Supported initiatives from creative review to internal education. Supervised
creation of turnkey assets for co-marketing partners. Managed vendor relationships.
Senior Content Manager
Managed content projects from requirements gathering through handoff to development team.
Worked closely with product managers, user interface and visual designers, user experience
researchers, editors and international content managers to formulate strategy as well as
concise product content and UI/instructional text for PayPal internal and external
websites.
WETFEET, INC
., San Francisco, CA 3/0612/06
Managing Editor
Refined editorial strategy and processes; maintained editorial calendar. Created new
content and feature specs for re-launch of consumer information/e-commerce site; oversaw
redesign; collaborated closely with development team. Responsible for end-to-end
production of ~60 books. Hired and managed editorial staff.
THE BOEING COMPANY, Seattle/Bellevue, WA 9/018/05
Communications Specialist, Shared Services Group (SSG) (position specially created)
Created and managed content and communication plans for companywide electronic
communication tools. Managed SSG intranet site and SSG Communications portal content.
Wrote web content, messages from the president and other materials for 22,000 employees
(secondary audience of 157,000).
Web Manager/Communications Specialist, Air Traffic Management
Managed design, development and launch of intranet site that garnered kudos from across
the company; supervised overhaul of external pages; produced content for both. Established
content management system. Conceived and wrote employee communications materials,
including intranet features and news, emails, employee surveys and articles for enterprise
magazine. Won employee recognition award.
APPLIEDTHEORY CORP
., Bellevue, WA 6/003/01; 6/01Content Strategist (consultant)
Partnered with clients to create user-centered content for websites and web-based
applications: e.g., designed content for major Northwest travel industry association's new
niche site; edited and adapted technical help and interface text for real estate software
application. Conducted content and usability audits of prominent insurance company's
intranet. Re-engaged as consultant after corporate restructuring.
AMAZON.COM, Seattle, WA 6/996/00Senior Editor
(promoted after 8 months)
Helped launch Amazon.com Toys. Scheduled and wrote category and home page content and
features. Wrote two monthly email newsletters for a subscriber base of 45,000; edited ten
other monthly mailings. Managed freelance staff of 15-20 writers and 3-5 editors;
responsible for hundreds of toy reviews per month and additional editorial activities. Was
appointed lead editor for the design and production of new specialty product sites (e.g.,
Brio).
OLD NAVY/GAP INC
., San Francisco, CA 12/986/99Senior Digital Copywriter
With small team, determined architecture, navigation and content for new Old Navy
website. Created taglines for store signage, advertising, and promotional materials for
national campaigns, including Mother's Day and Fourth of July. Developed naming scheme for
snowboarder outerwear collection. Wrote on-brand copy for press kits, blister cards, hang
tags and packaging materials.
WILDERNESS TRAVEL, Berkeley, CA 4/9712/98Editor/Web Manager
Wrote/edited copy for 132-page annual coffee-table catalogs, itineraries, pre-departure
packets, postcards, flyers, special event brochures, emails and website. Managed overhaul
of the company website; launched an additional site in six weeks. Maintained both sites,
overseeing contract designers and developers. Won employee recognition award three times.
Education
BA
cum laude in Russian language and literature, Amherst College, Amherst, Massachusetts
1997
-2012 Rachel Radway All rights reserved Contact