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Manager Content

Location:
Redwood City, CA
Posted:
December 11, 2012

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Resume:

@RAINWAVES.NET

* Writing

Topflight editorial director, content strategist

Editorial leader and content strategist with 15 years experience creating and managing

content for startups, small companies and Fortune 500s with household names. More than

four years experience hiring, managing and mentoring editorial and content production

teams, both in-house and freelance. Editor and writer with a passion and reputation for

excellence. Breadth of industry experience, including high tech, retail/e-commerce,

consumer software, e-learning, travel, and financial services.

Core competencies

* Quickly assimilate new audiences' needs from snowboarders to parents to government

agencies and adapt voice, tone and style accordingly

* Deliver clean, quality content

* Thoroughly understand content lifecycle and content management systems & processes

* Effectively listen/communicate

* Easily transition into diverse industries, markets and cultures

* Collaborate with cross-functional colleagues locally and globally

* Partner with external stakeholders

* Clearly see both the forest and the trees

Selected major accomplishments

* Directed the design and development of a new interactive content marketing website to

engage and educate the public about a new industry

* Managed website design/overhaul and launch at Wilderness Travel, Boeing, WetFeet and

Small Business Majority

* Developed and/or refined voice, tone and editorial style for several startups and

established brands

* As part of the senior management team, helped turn a small nonprofit into a major

player on the national scene by educating the White House, Congress and the public about

progressive small business perspectives on critical policy issues

Professional experience

REPUTATION.COM, Redwood City, CA 6/1110/11Editorial Director

Created editorial processes where none existed: wrote house style guide; developed

workflow; implemented content QA. Edited all customer-facing copy. Directed creation of

new editorial/content marketing section of website. Hired and managed freelancers and

consultants.

GLOBALENGLISH CORP

., Brisbane, CA 11/105/11Managing Editor

Managed editorial and production team for e-learning services company. Responsible for

all learner-facing text in flagship SaaS product and mobile and other apps under

development; ensured that all content was optimized for translation. Edited biweekly mini-

magazine for employees learning business English. Worked with marketing team on

collateral.

WALMART.COM, Brisbane, CA 7/1011/10Content Strategist/Senior UI Writer, Walmart Mobile (consultant)

Collaborated with IAs, UI designers, product managers and engineers in the Mobile group,

a startup organization within Walmart.com. Adapted and refined the brand voice and

editorial style to fit the distinct platform. Wrote concise, action-oriented, user-

centered text for features that were being introduced to the mWeb and iPhone app.

SMALL BUSINESS MAJORITY, Sausalito, CA 12/087/10Director of Communications

Helped propel a locedal organization onto the national public policy stage. Built and

managed the team responsible for websites, marketing communications, research, media

relations and informational materials used by Congress, the White House and small business

organizations throughout the country. Launched a new website and two complete redesigns;

supervised the writing and release of a range of collateral and economic and opinion

research reports; oversaw several very successful media campaigns. Hired and managed

vendors and consultants.

ADOBE SYSTEMS INCORPORATED, San Jose, CA 6/0810/08Copywriter, Photoshop.com & Photoshop.com Mobile

(consultant)

Developed voice that spoke to three discrete audiences of the new Photoshop.com (SaaS),

Photoshop.com Mobile and related consumer services. Worked with marketing, product

management, design and user research to write and integrate engaging, relevant content.

Created editorial guidelines.

PAYPAL/EBAY INC

., San Jose, CA 3/074/08Brand Manager

(position specially created)

Collaborated with product managers and user experience team to ensure brand-compliant

implementation. Launched project to build PayPal's first brand portal. Produced brand

guidelines. Supported initiatives from creative review to internal education. Supervised

creation of turnkey assets for co-marketing partners. Managed vendor relationships.

Senior Content Manager

Managed content projects from requirements gathering through handoff to development team.

Worked closely with product managers, user interface and visual designers, user experience

researchers, editors and international content managers to formulate strategy as well as

concise product content and UI/instructional text for PayPal internal and external

websites.

WETFEET, INC

., San Francisco, CA 3/0612/06

Managing Editor

Refined editorial strategy and processes; maintained editorial calendar. Created new

content and feature specs for re-launch of consumer information/e-commerce site; oversaw

redesign; collaborated closely with development team. Responsible for end-to-end

production of ~60 books. Hired and managed editorial staff.

THE BOEING COMPANY, Seattle/Bellevue, WA 9/018/05

Communications Specialist, Shared Services Group (SSG) (position specially created)

Created and managed content and communication plans for companywide electronic

communication tools. Managed SSG intranet site and SSG Communications portal content.

Wrote web content, messages from the president and other materials for 22,000 employees

(secondary audience of 157,000).

Web Manager/Communications Specialist, Air Traffic Management

Managed design, development and launch of intranet site that garnered kudos from across

the company; supervised overhaul of external pages; produced content for both. Established

content management system. Conceived and wrote employee communications materials,

including intranet features and news, emails, employee surveys and articles for enterprise

magazine. Won employee recognition award.

APPLIEDTHEORY CORP

., Bellevue, WA 6/003/01; 6/01Content Strategist (consultant)

Partnered with clients to create user-centered content for websites and web-based

applications: e.g., designed content for major Northwest travel industry association's new

niche site; edited and adapted technical help and interface text for real estate software

application. Conducted content and usability audits of prominent insurance company's

intranet. Re-engaged as consultant after corporate restructuring.

AMAZON.COM, Seattle, WA 6/996/00Senior Editor

(promoted after 8 months)

Helped launch Amazon.com Toys. Scheduled and wrote category and home page content and

features. Wrote two monthly email newsletters for a subscriber base of 45,000; edited ten

other monthly mailings. Managed freelance staff of 15-20 writers and 3-5 editors;

responsible for hundreds of toy reviews per month and additional editorial activities. Was

appointed lead editor for the design and production of new specialty product sites (e.g.,

Brio).

OLD NAVY/GAP INC

., San Francisco, CA 12/986/99Senior Digital Copywriter

With small team, determined architecture, navigation and content for new Old Navy

website. Created taglines for store signage, advertising, and promotional materials for

national campaigns, including Mother's Day and Fourth of July. Developed naming scheme for

snowboarder outerwear collection. Wrote on-brand copy for press kits, blister cards, hang

tags and packaging materials.

WILDERNESS TRAVEL, Berkeley, CA 4/9712/98Editor/Web Manager

Wrote/edited copy for 132-page annual coffee-table catalogs, itineraries, pre-departure

packets, postcards, flyers, special event brochures, emails and website. Managed overhaul

of the company website; launched an additional site in six weeks. Maintained both sites,

overseeing contract designers and developers. Won employee recognition award three times.

Education

BA

cum laude in Russian language and literature, Amherst College, Amherst, Massachusetts

1997

-2012 Rachel Radway All rights reserved Contact



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