Marketing Sales
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CANDIDATE ID: 2524104
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HOTTEST SKILLS: market, marketing, advertising, journal, promotion, product, content,
budget, retail, advertise, brand, retailing, aids, educator, practice, pricing, sale,
strategic, health, health care
REVISION:
07
-SEP-02
RESUME:
AVERY M. ABERNETHY
OFFICE ADDRESS
:
Dept. of Marketing & Logistics
201 Lowder Business Building
College of Business Admin.
Auburn University
Auburn University, Alabama 36849
E-MAIL ADDRESS:
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POSITIONS HELD
:
Auburn University
Professor of Marketing
Fall 1999
to present
Auburn University
Associate Professor
of Marketing
Fall 1994
to Summer 1999
Auburn University
Assistant Professor
of Marketing
Summer 1988
to Summer 1994
University of South Carolina
Graduate Instructor and Research Assistant
Summer 1984
to Spring 1988
INSTRUCTION:
Courses Taught:
Marketing Management (Masters and Undergraduate Level)
Promotional Strategy (Masters and Undergraduate Level)
Basic Marketing (Masters and Undergraduate Level)
Sales Management (Masters and Undergraduate Level)
Personal Selling (Undergraduate Level)
Buyer Behavior (Undergraduate Level)
Industrial/Channels Marketing (Undergraduate Level)
Teaching Awards:
Panhellenic Council Outstanding Professor, Fall 1995 (university
wide).
Panhellenic Council Outstanding Professor, Winter 1996 (university
wide).
Panhellenic Council Outstanding Professor, Winter 1998 (university
wide).
Outstanding Teaching Award, Dept. of Marketing & Transportation 1998
Provost's Educational Enhancement & Faculty Recognition Day, Spring
1998
Instructional Seminars Attended:
Freedom Forum Seminar on Teaching Improvement (week long), held at
UNC-CH, Summer 1990.
Multimedia Marketing Instruction, University of Alabama, October 27,
1995.
RESEARCH AWARDS:
Finalist for 1999 Best Paper Award for the Journal of Public Policy
and Marketing for "FTC Regulatory Activity and the Information Content
of Advertising" with George R. Franke.
Co-Winner of the 1996 Best Paper Award for the Journal of Advertising
for "The Information Content of Advertising: A Meta-Analysis" with
George R. Franke.
Highest Quality Rating by ANBAR Electronic Intelligence for "The
Information Content of Advertising: A Meta-Analysis" with George
Franke
Third place in the 1997 Media Management and Econmics Division of the
AEJMC, with Jan Wicks.
EDUCATION:
Doctor of Philosophy
in Business Administration (Marketing),
University of South
Carolina. Degree awarded in Spring, 1988.
JOURNAL PUBLICATIONS:
of a sales promotion
campaign on brand, product line and overall firm profits. Also
requires estimation of
cross-elasticities of demand and forecasts of demand for product lines
and brands).
Abernethy, Avery M. (1992), "Clorox Company Aqua-Rid Marine Mildew
Remover."
(Promotional and target market selection considerations for a brand
extension launch.
Includes setting overall promotional budgets, allocating funds between
magazines,
publicity and trade shows, goal setting for different promotional
tools and assessing the
impact of those tools).
Abernethy, Avery M. (1992), "Law Office of Aaker and Smith." (Setting
a budget, deciding a
target market, and designing a promotional strategy for a service firm
with very limited
funds. Combines the normal difficulties associated with promoting a
service firm with a
very tight budget constraint).
Abernethy, Avery M. (1993), "Robert's Comics and Collectables."
(Setting a budget, deciding a
target market, and designing a promotional strategy for a small,
successful specialty
retailer who is faced with competitive entry. Combines pricing
strategy with promotional
strategy).
TELEVISION APPEARANCES:
"For the Record," Alabama Public Television. Subject, Liquor Marketing
and Advertising.
Fall, 1996.
"For the Record," Alabama Public Television. Subject, Tobacco
Marketing, Advertising, and
Legal Actions. May 14, 1997.
SERVICE AND MEMBERSHIPS:
Reviewer for Journal of Advertising: 1989 -
Reviewer for JA Special Issue on Service Advertising: 1996.
Reviewer for Journal of Retailing: 1992 - 1993. 1997
Reviewer for Journal of Public Policy and Marketing: 1992 - 1994,
1997.
Reviewer for Journal of Business Research: 1992, 1995 - 1996
Special IMC Issue, 1996 - Special Issue on Replication.
Reviewer for American Academy of Advertising: 1988 -
Reviewer for Academy of Marketing Science (proceedings): 1989, 1992,
1995, 1998.
Reviewer for Academy of Marketing Science, World Marketing Conference:
1997.
Reviewer for the Journal of Marketing Theory and Practice special
issue on promotion: 1994.
Reviewer for the Journal of Retailing and Consumer Services: 1994
Reviewer for the Southern Marketing Association (proceedings): 1992 -
1993, 1996-present.
Reviewer for the AMA Winter Educators Proceedings: 1992, 1995
Reviewer for the AMA Educators Proceedings: 1992 - 1993.
Reviewer for the Marketing and Public Policy Conference: 1995,
1997.
Member of American Marketing Association
Member of the Academy of International Business Studies
Member of the Southern Marketing Association
Member of American Academy of Advertising
Member of the Association for Consumer Research
Member of Alpha Mu Alpha
Chair of Department of Marketing Curriculum Committee for
Quarter/Semester Transition:
1997-1998.
Member of College of Business Awards Committee: 1997.
Member of College of Business Transition Committee from Quarter to
Semester System:
1997-1998.
Chair of the Auburn Department of Marketing Graduate Faculty
Credentials Committee: 1994.
Chair of Department of Marketing Scholarship Committee: 1995 -
current.
Member of the College of Business Undergraduate Programs Committee:
1996 -
Developed plan for undergraduate curriculum in Marketing, Adopted by
Department, College and
University.
Member of the Auburn Department of Marketing Strategic Planning
Committee, Service
Component: 1994 - 1995.
Member of Auburn University Image Enhancement Task Force (Chaired by
President Muse):
1992 -
Graduate Program Officer for the Department of Marketing: 1990-
Chair of the Auburn Department of Marketing MBA Steering Committee:
1992 - 1995 [Duties
include oversight of MBA].
Member of Department of Marketing Recruiting Committee: 1990-
Member of Department of Marketing Undergraduate Programs Committee:
1990 -
Member of College of Business Graduate Studies Committee: 1990-1993.
Chair of Auburn Department of Marketing Graduate Studies Steering
Committee: 1989-1992
[Duties included forming Ph.D. program and gaining approval for the
program
(approved by: Department, College, University, and ACHE) and revising
MBA
program].
Member of College of Business/Engineering Joint Masters Programs
Committee: 1990-1992.
Member of the Department of Marketing SACS Self-Study Committee:
1991-1992.
My recommendations were adopted in 1996 by the Marketing Department
and College of
Business for a complete revamping of the undergraduate marketing
curriculum.
My recommendations were adopted in 1995 for a revamping of the
prerequisite structure for the
masters level courses in marketing.
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