Sales Manager

William Parris

Email: *********@********.***

Address: *** ***** *********

City: Bronx

State: NY

Zip: 10451

Country: USA

Phone: 917-***-****

Skill Level: Director

Salary Range: $140,000

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

HOSPITALITY SALES MANAGEMENT PROFESSIONAL

Senior Sales Executive offering 25+ years of accomplishments in business development, hotel openings, client relations, cross-functional leadership, and market forecasting for full-service hospitality operations. Played a pivotal role in the success of five hotel openings and skillfully managing both sales and front-office operations.

Familiarity with group, corporate transient, and wholesale market segments.

Launched exclusive corporate program that increased market share by 20% in first year. Catalyst for change, transformation, and performance improvements. Respond rapidly and appropriately to changing circumstances. Consistently successful in increasing service standards, quality, and profitability.

Core Competencies and Areas of Expertise:

* Start-Up Operations & Launches * Policies & Procedure Development

* Strategic Business Planning * Image Building and Awareness

* Continuous Process Improvements * Client Service Enhancements

* Customer Incentive Programs * Cross-Functional Team Building

* Relationship Building Skills * Boutique & Independent Brands

* Staff Supervision and Training * Transition Management

Proficient in Word and Excel; Delphi, Opera, and Social Media; expertise in Lanyon corporate RFP processing.

PROFESSIONAL EXPERIENCE

TRYP TIMES SQUARE SOUTH

(WYNDHAM WORLDWIDE) New York, NY 2011 - Present

Director of Sales & Marketing

Launched start-up operations for newly opened hotel involving contract negotiations, recruitment and hiring, and sales team development. Led initiatives for installation and training for sales New Market Delphi program, Hotellegence 360, and other software tools. Oversaw management of all external vendors encompassing printing and marketing collateral, photography, public relations, and third-party website channels.

Key Achievements:

* Spearheaded and implemented creation of annual sales and marketing plan and sales action plans including tradeshows and sales missions, press party, and grand opening party.

* Achieved 129% of goal in first quarter for group budget immediately following opening in February 2012.

* Exceeded first quarter group rooms revenue budget by 49% and total rooms revenue budget by 16%.

* Closed deals for 10 local accounts and 12 global accounts within first three months of bringing in accounts.

* Additionally booked revenue of $50,000 for entertainment industry account in three months of opening.

ST. GILES NEW YORK New York, NY 2010 - 2011

Director of Sales & Marketing

Recruited to position for managing all sales and marketing efforts involving driving market awareness and image building during transition of two franchised hotel brands into an independent brand with only two hotels in United States. Developed corporate transient market. Handled proposals and contracts. Leveraged extensive industry contacts and developed aggressive sales programs. Attended trade shows.

Key Achievements:

* Met and exceeded corporate sales goals through initiatives in developing comprehensive sales action plans.

* Instrumental in generating $12 million in business and exceeded goals in 2011 by approximately 11%.

* Revamped website and all marketing materials to support branding and image building initiatives.

* Generated $152,000 in sales through skillful implementation of advertising and public relations programs.

* Launched numerous marketing initiatives encompassing a featured prominence at U.S. Open and Fashion Week and joint venture programs with Stolis and K-Swiss.

* Recaptured 40% of lost accounts through re-establishing client relationships and frequent communications.

MILFORD PLAZA HOTEL New York, NY 2005 - 2009

Director of Sales & Marketing

Spearheaded implementation of strategic growth planning for sales and marketing activities with accountability for a $150,000 creative budget for 1,300 room hotel. Oversaw and ensured prompt and systematic servicing of all group accounts valued at $6 million. Acted as first point-of-contact with vendors (i.e., photographers, graphic artists, and printers) to create sales collateral materials and advertising campaigns. Supervised 7 direct reports.

Key Achievements:

* Launched exclusive corporate program that included exclusive access to VIP Club Lounge and special amenities that increased the corporate market segment by 20% with the first year of implementation.

* Generated $2.7 million in revenue through efforts in promoting hotel with major international tour operators and further boosted annual sales revenue by monitoring and directing qualified leads to Sales Managers.

* Led transition efforts for outsourcing international department to property managed sales team. Additionally recruited and trained new international sales manager and developed processes and procedures.

* Designed and executed loyalty program that produced $2 million in new revenue within two years. Created revenue stream that represented 2.3% increase in sales by rolling out a corporate program for business travelers from the ground up in a hotel without an in-house restaurant or food/beverage service.

* Credited with motivating staff members and providing professional development to support and direct personal and professional growth along with reinforcement of positive company and employee relations.

* Conceived, developed, and implemented Lobby Ambassador Program that increased customer satisfaction.

* Played a key role in partnering with advertising agency to develop brochure designs, newsletters, and promotional packages that were separated by market segment and distributed monthly.

SRS WORLDHOTELS New York, NY 2003 - 2005

Regional Director of Sales

Selected to increase global business by targeting corporations, travel agencies, and group business market segments in U.S. Northeast Region for organization that represented 500 domestic and international hotels worldwide. Managed global corporate RFP negotiations for inclusion in preferred hotel programs. Improved sales through efforts in facilitating joint sales calls, FAM trips, and presentations.

Key Achievements:

* Produced $10 million in collective annual revenue at member hotels for 40,000 room nights through skillfully leveraging negotiation skills to secure best possible rates and preferred hotel program inclusion.

* Instrumental in improving sales and market penetration by approximately 17%. Built and managed key account relationships while simultaneously prospecting for new corporate accounts.

HOTEL CHANDLER (formerly LE MARQUIS) New York, NY 2001 - 2003

Director of Sales & Marketing

Pursued and developed new markets through proactive direct sales efforts, including sales presentations, comprehensive mail campaigns, and persuasive telemarketing.

Key Achievements:

* Implemented and managed all strategic sales initiatives tailored to penetrate corporate and leisure markets.

* Directed all yield management strategies to maximize revenues in a soft post economy after 9/11 tragedy.

THE AVALON New York, NY 1998 - 2003

Director of Sales & Marketing

Created, managed, and executed all sales and marketing efforts tailored to penetrate corporate, leisure, group, and meeting markets. Accountable for handling market projections and accurately forecasting occupancy and average room rates for corporate clients, leisure markets, and major trade show events.

Key Achievements:

* Consistently surpassed occupancy and revenue goals in first five years through efforts in directing all yield management strategies and strengthening revenue flow during strong and soft periods.

* Instrumental in maximizing hotel visibility designed to increase sales revenue in target market by partnering with corporate travel agents, Utell Hotels and Resorts, and orchestrating client receptions.

* Recruited, trained, and supervised reservation, sales, and catering support staff that resulted in improving staff performance, increasing employee productivity, and implementing efficiencies.

EARLIER POSITIONS Prior to 1995

Sales Manager & Department Head HOTEL BEACON, New York, NY

Oversaw various account development and maintenance while expanding new group and transient markets. Collaborated with General Manager to develop annual marketing plans, prepare reports, and project revenues.

Senior Corporate Sales Manager EMBASSY SUITES, New York, NY

Launched start-up operations and development of all sales and marketing operations for flagship hotel. Created and attained ambitious sales plans involving competitive analysis and strategic growth development.

Account Executive OMNI BERKSHIRE PLACE HOTEL, New York, NY

Pursued and secured accounts in the high-volume corporate transient market for flagship property generating annual gross revenues in excess of $1.5 million.

Additionally held various sales positions during 6-year tenure at LOEWS CORPORATION, New York, NY

Generated tour, convention and incentive group business for 300+ worldwide properties through tenacious cold calling, dynamic sales presentations, extensive tradeshow appearances, and effective contract negotiations.

EDUCATION & CERTIFICATION

Candidate for B.S. in Communications-QUEENS COLLEGE (96 credits)

Certified Sales Professional-OMNI HOTELS & RESORTS (1989)

PROFESSIONAL MEMBERSHIPS

New York Business Travelers Association (NYCBTA)

Hospitality Sales & Marketing Association International (HSMAI)

VOLUNTEER WORK

Team Member, FREEDOM FEST, East Harlem Fellowship

Humanitarian Mission to Egypt

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