Lekha Keister
Email: *********@********.***
Address: *** ****** ****
City: Kinnelon
State: NJ
Zip: 07405
Country: USA
Phone: 201-***-****
Skill Level: Management
Salary Range: $75,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Lekha G. Keister
163 Miller Road
Kinnelon, NJ 07405
*********@********.***
www.linkedin.com/pub/lekha-keister/4b/152/987
WRITER EDITOR PUBLICATIONS ADMINISTRATOR MARKETER
* Internet marketer (small business owner)
marketing health, beauty & dance related products & services via
social media & network services
* Research specialist (using multiple tools, including search engines)
* Writer of web content, brochures, catalogs, annual reports,
guidebooks
* Writer of newsletters, feature articles, press releases, bios,
announcements
* Editor of numerous publications (including book manuscripts,
scholarly articles, and newsletters)
* Detail-oriented, excellent analytical, organizational, interpersonal &
communication skills
Chief assets: Ability to put into layman`s language complex information
Ability to persuade and convince consumers/clients
Ability to communicate with people of diverse backgrounds
INTERNET MARKETING (as Small Business Owner) 9/2012-Present
* Marketer of products and services (niche: health, beauty, dance, &
related areas) to targeted audiences in the U.S. and other countries.
* Marketing instruments: web pages, blogs, advertisements,
automatic email responses
* Working in conjunction with Click Bank, Amazon.com & Professional
Marketing International for launching marketing campaigns
* Working with 7Search.com, Facebook, and Twitter on ad campaigns
* Using strong writing, editing, design, and organizational skills in
creating and implementing the projects.
ASSOCIATE DIRECTOR OF MARKETING & PUBLICATIONS
Essex County College, Newark, NJ 6/2001 - 9/2012
* Writer and production manager of: five president`s annual reports,
three college catalogs, eight divisional guide books (updated
annually), and more than 100 monthly e-newsletters.
Examples:
http://www.essex.edu/publications/par/
http://www.essex.edu/onlinecatalog/
http://www.essex.edu/onlinecatalog/catalog-archives/
http://www.essex.edu/media/newsletter/
* Content manager of college website (www.essex.edu)
* Content manager of college social media
(https://www.facebook.com/EssexCountyCollege
* Writer/editor of marketing brochures and flyers for college units
(sample: http://www.essex.edu/2011/Hybrid.advantage.brochure.pdf)
* Writer/editor of press releases and feature articles for the print
media and social media
* Writer/editor of administrative reports
COORDINATOR OF INSTITUTIONAL SELF-STUDY
William Paterson University, Wayne, NJ 1999-2001
* Guided faculty and staff in the preparation of the institutional self-study report in preparation for accreditation
* Edited task group reports to make them stylistically consistent
* Co-edited the newsletter Assessment Matters
* Prepared press releases and feature article on campus activities with regard to the self-study
MANAGER OF DATA SERVICES
SunGard Treasury Systems, Inc., Fairfield, NJ 1992-1999
* Managing editor of quarterly newsletter
* Editor of manuscripts (books and articles) prepared by vice chairman
* Prepared daily reports on current economic and political news and
made them available to clients via central computer networks
* Managed computerized database programs that provided financial
data to clients
Project Manager of The George Foundation -- Vice Chair of SunGard Headquarters: Bangalore, India; American Office: Fairfield, NJ
* Wrote, edited, and distributed brochures and newsletter on the
Foundation`s projects
* Prepared press releases and gained media coverage of the
Foundation`s activities
* Wrote the Policies and Procedures Manual for Shanti Bhavan, the
Foundation`s first project, and was content manager of the project`s
website. (Shanti Bhavan is a world-class boarding school in India for
the nation`s poorest. (http://www.shantibhavanonline.org)
* Selected and trained volunteers from the U.S. for training personnel
in India
* Organized fund-raising events
ACADEMIC AFFAIRS PROJECT COORDINATOR
University of Medicine & Dentistry of New Jersey, Newark, NJ 1989-1992
* Revised/updated the college`s policies
* Prepared position papers for professional and public dissemination
* Served as liaison with the NJ Dept. of Higher Education and the NJ Dept. of Health with regard to petitions for program licensure and program renewals
SPECIAL ASSISTANT TO THE PRESIDENT
Hudson County Community College, Jersey City, NJ 1987-1989
* Administered institutional grants
* Wrote position papers and correspondence
* Represented the college to external groups and organizations
* Prepared Messages from the President to the College Community
EDUCATION
B.A. & M.A. in English. Ph.D. in Higher Education Administration
PUBLICATION
With Stephen Keister, -Faculty Compensation and the Cost of Living in American Higher Education,- The Journal of Higher Education, July-Aug., 1989