Marketing Sales

A DRIANA M. F ALCO

** ****** ****** ***, *********, PA 19343 Phone: 215-***-****

************@*****.*** (email) www.linkedin.com/in/adrianafalco http://www.adrianafalco.com/ (website)

EXECUTIVE SUMMARY

Top producing marketing executive with an extraordinary career record of success in developing and executing a broad range of

compelling marketing, PR, and corporate communications campaigns that establish market dominance, build brand awareness, and

strengthen competitive advantage. Leverages keen insight into target markets, key business drivers, and focused product messaging

to create cutting edge, integrated marketing programs that exceed objectives.

High energy leader who thrives in fast paced, change driven business arenas and easily manages multiple priorities and projects.

Creative force and innovative thinker with dead on market instincts and an innate ability to zero in on unmet customer needs and the

elements that drive buying decisions. Develops differentiated marketing strategies and clear messaging to solidify market leadership.

Polished communicator who navigates comfortably across organizational levels and functional areas.

Experienced and successful in traditional and digital marketing, including interactive/viral marketing, e commerce, and social

media. Extensive B2B and B2C marketing background with outstanding accomplishments in corporate, software, healthcare,

academic, and consulting environments. Hands on leader capable of coming up to speed quickly, doing solid creative work, and

driving all facets of marketing research, planning, execution and measurement.

AREAS OF EXPERTISE

Strategy Development and Execution Media Relations / Public Relations / Social Media

Brand Management / Positioning / Identity Client, Agency, Partner Relationship Management

Integrated MarCom Initiatives / Campaigns Content Development / Web Site / Internet Management

Project Management / Event Marketing Communications / Presentations / Proposals

Product and Program Launch / Management Collateral / Promotional Materials Development

SEM / SEO / New Media Advertising / Web 2.0 Sales Support / Lead Generation / Business Development

Budget Management / Vendor Management Competitive Intelligence / Category Trends / Market Research

PROFESSIONAL EXPERIENCE

Principal / Senior Marketing Consultant CREATIVE2XSMARKETING, Glenmoore, PA 2005 Present

Develop and execute marketing and communications strategies and programs to reinforce brand and generate new

leads/opportunities for clients in various industries targeting B2B/B2C markets via traditional and digital marketing.

Conduct market analysis/research, identify market gaps, and create tactical action plans to capitalize on business opportunities

and to strengthen competitive edge through brand messaging and lead spawning activities (multi channel campaigns, promos,

collateral, white papers, case studies, products/services rollouts).

Create and implement digital marketing strategies to promote brand and increase website traffic (website development, online

content, PURLS, SEO/PPC, SEM, banner advertising, emails, SMS, blogging, and social media).

Oversee planning, executing, and ROI of prospect producing and client retention events (seminars, user conferences, lecture

series, webinars, lunch and learns, open houses, road shows) in addition to industry niche tradeshows.

Director of Marketing HALFPENNY TECHNOLOGIES, INC., Blue Bell, PA 2010 2011

Oversaw the development and implementation of all marketing and communication strategies and campaigns for privately held

company selling to B2B market via traditional and digital marketing.

Completely rebranded company including new company logo, product logos, website, sales collateral, exhibit booths and displays,

presentations with charts and diagrams, advertising print campaigns, emails, letterhead, and promotions.

Progressed product development with newly designed mobile/portal screens for ITF Portal and ITF GoDoc .

Optimized online presence with new internet initiatives including SEO/PPC, SEM, banner ads, blogs, and social media.

Developed and executed strategic PR tactics and messaging through releases, article placements, and white papers.

Organized company events, webinars, conferences, tradeshows, speaking engagements, sponsorships, sales meetings.

Enhanced sales opportunities through lead generation/nurturing, letter campaigns, surveying win/loss, managing CRM.

Bettered marketing promotion strategies through self developed ROI analysis, reporting metrics and formats.

Managed company s relationships with PR, SEO and telemarketing firms, industry associations, and marketing vendors.

Director of Marketing HEALTHCARE DATA MANAGEMENT, INC., King of Prussia, PA 2006 2010

Developed and executed a national marketing plan to achieve market awareness, sales pipeline development and sales

readiness for a privately held company selling to Fortune 500 companies via traditional and digital marketing.

Bolstered company s 1st formal marketing programs. Created unified brand image and messaging. Developed new advertising

campaigns, sales collateral, corporate presentations, email blasts, promotions, and electronic press kits.

Hosted user groups and product webinars to increase business and attract new prospects.

Enhanced online presence and search engine rankings through website redesign and new SEO/SEM strategies.

Produced reports on key activities, forecasting, tracking, reporting, and evaluation for marketing initiatives.

Managed lists, list segmentation, and marketing databases. Governed marketing priorities and budget.

A D R I A N A M . F A L C O ************@*****.*** p. 2

Director of Marketing HEALTHWORKS ALLIANCE, INC., King of Prussia, PA 2003 2005

Directed branding, positioning, campaigns and strengthened market presence through focused strategies and tactics for a

privately held company selling to B2B market via traditional and digital marketing.

Increased presence and generated new leads by developing email, direct mail, advertising, PR and promotional campaigns.

Maintained CRM database of more than 50K contacts. Created PowerPoint and Flash presentations.

Developed and executed event marketing plan to include customer conferences, road shows, industry conferences and trade

shows. Invigorated tradeshow presence and results by designing 10 x20 exhibit and quick screen exhibits.

Drove new heights of brand awareness by conceiving and designing Rubik s Cube tradeshow promotional giveaway with each

side promoting a different company product. Updated logo, conceived 1st cohesive family of sales collateral and national print

Improved online presence with e marketing initiatives including new website and content, banner ads, email campaigns, SEO/PPC,

SEM, and electronic library of sales collateral.

Marketing Manager MANAGED CARE STRATEGIES, INC., Exton, PA 2000 2003

Led market positioning strategy for privately held company selling to B2B and B2C markets via traditional and digital marketing.

Directed/executed branding/identity programs, messaging, product launches, e business strategies, strategic partnerships,

trademark rights, marcom/press activities, market research, tradeshows, and marketing campaigns.

Managed special projects and vendor relationships. Supervised key accounts.

Created new logos for individual products and services. Redesigned website. Created sales/marketing collateral.

Authored/developed interactive CD ROMs for prospective client presentations and as loops for tradeshows.

Director of Marketing and Communications CGFNS INTERNATIONAL, Philadelphia, PA 1998 2000

Directed the strategic development and implementation of marketing tactics for an immigration neutral nonprofit organization,

globally recognized authority on credential evaluations and verifications.

Accountable for market research, advertising, communications, print, promos, prospect database, public and international

relations, regulatory and healthcare affairs, exhibiting, events, website, and e commerce.

Visualized and implemented new branding strategy and creative deliverables, created e commerce portal and conceived online

store, StoreFront, and launched new product lines of study materials and novelties.

Coordinated national and international focus groups conducted annually and the collection of data and analysis.

Managed and attended approximately 40+ industry tradeshows nationally and internationally. Organized annual International

Distinguished Leadership Award Dinners. Planned international workshops in London, England for European clients/prospects.

Director of University Relations EASTERN CONNECTICUT STATE UNIVERSITY, Willimantic, CT 1995 1998

Director of Marketing and Public Relations NEUMANN UNIVERSITY, Aston, PA 1990 1995

Special Events Internship, Office of Development PHILADELPHIA ZOO, Philadelphia Zoo 1991

EDUCATION AND COMPUTER SKILLS

Certificate, Marketing Strategy, CORNELL UNIVERSITY, Ithaca, NY

Master of Science Degree, Arts Administration

Certificate, Social Media, SETON HALL UNIVERSITY, South Orange, NJ

DREXEL UNIVERSITY, Philadelphia, PA

Certificate, E Commerce, PENN STATE UNIVERSITY, Great Valley, PA

Bachelor of Fine Arts Degree, Psychology Minor

VILLANOVA UNIVERSITY, Villanova, PA

Adobe (Captivate, Dreamweaver, Fireworks, Flash, Illustrator, InDesign, Photoshop), CMS (Joomla), CRM (ACT!, Microsoft Dynamics,

GoldMine, SalesForce, ZoHo), Email (Ace Mailer, Constant Contact, MyEmma), Google Docs, Marketing Automation (Pardot), Micro

soft Office (Excel, Outlook, PowerPoint, Publisher, Visio, Word) Social Media (Blogger, Facebook, Flickr, Google+, Hootsuite, Intsa

gram, LinkedIn, Pinterest, Twitter, WordPress, Yelp, YouTube), Web (ASP/X, CSS, Google Analytics, HTM/L, JavaScript, SEO/PPC, XHL).

PEER AND EMPLOYER REVIEWS

always willing and ready, producing a high volume of work while maintaining the highest standards for quality and accuracy

... an amazing ability to make a significant impact on corporate messaging and lead generation

proficient, diligent, and a pleasure to work with ... Adriana s broad skill set is a valuable asset in any environment

great at seeing the big picture, as well as working the details needed to make it happen

imaginative and positive in her work welcomes new challenges that allow her to think outside the box

a gifted marketer and her on the job performance has been nothing less than stellar

Read more at www.linkedin.com/in/adrianafalco or http://www.adrianafalco.com/references.html (click read referrals button)

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