Sales Manager
Resume:
****.*.********@*****.***
D A L E W. H A R R I S O N www.dharrison.info
Senior Management Executive
E xpertise in Biotechnology and Information Systems
Executive Profile
Entrepreneurial-oriented executive with more than 20 years of experience managing high technology businesses across
diverse markets and working in international environments.
Turnaround and Restructuring expert with proven track record of successfully restructuring a company s organizational
infrastructure, product lines, technologies, processes and sales & marketing strategies to maximize performance.
Willing to take on high-risk challenges and high-profile executive roles; to make high-stakes decisions and overcome com-
plex business challenges.
Strategic and creative thinker skilled at aligning technical efforts with business goals; adept at identifying and developing
innovative opportunities.
Excellent problem-solving and planning skills with experience spanning a wide variety of disciplines and technologies.
RESUM
A reas of Expertise
Turnarounds / Restructuring Cross-Media Advertising & Marketing
Mergers and Operational Integration Product & Brand Strategy
Strategic / Tactical Planning New Product & Service Launch
Budgeting, Pricing & Cost Control E-Commerce & E-Procurement
Operations Management
P&L Management IT
Project & Operations Management Software Development & Management
Multi-Site & International Operations Web and Online Systems Design
Strategic Sales & Marketing Planning Statistical Data Mining & Analysis
Business Development Robot & Instrumentation Design
Professional Experience
Operon Biotechnology, Inc., Huntsville, AL
M erger & Integration Manager, Q4 2007 Q2 2008
V ice President o f S ales & Marketing, 2007 2008
Unit Revenue: $24M Budget: $2.5M Team: 27
$50M global biotech manufacturer of Synthetic DNA (oligonucleotides), siRNA, Genetic Micro-Arrays and
Genetic Sequencing services with production facilities in North America, Europe, India and Asia.
Restructured and managed the western hemisphere Sales & Marketing operations post-merger (MWG Biotech).
Tasked with the successful re-launch of the merged entity in Q3-2008.
Sales Team Merged and expanded (by 3x) the two company s sales teams resulting in 15-person
multi-national Sales Team. Developed new Sales Compensation and Bonus structures.
Marketing Team Created a 5-person Marketing Team and developed a marketing schedule tied
directly to new Sales Lead Generation and Online Direct Marketing strategies.
Product Portfolio Merged and re-branded the two product portfolios and pricing strategies.
Corporate Branding Re-branded and launched the combined Product Portfolio and Web Site under
new Corporate Identity.
Advertising Campaigns Developed and launched a series of innovative cross-media campaigns
integrating email, micro-sites, banner and search ads with traditional print and direct mail.
Distributor Relationship Established major distributor relationship, integrating it with internal Sales processes
and Marketing campaigns. Established and staffed Channel Manager position to oversee the relationship.
Dale Wade Harrison email: ****.*.********@*****.*** web: www.dalewharrison.com phone: 832-***-****
****.*.********@*****.***
D A L E W. H A R R I S O N www.dharrison.info
832/413-3253
Senior Management Executive
E xpertise in Biotechnology and Information Systems
Professional Experience
MWG Biotechnology, Inc., High Point, NC
P resident, 2005 2008
Unit Revenue: $7M Team: 65
$30M global biotech manufacturer of Synthetic DNA (oligonucleotides), Genetic Micro-Arrays, Laboratory Robot-
ics and Genetic Sequencing services with production facilities in North America, Europe and India.
Hired to restructure MWG s troubled North American Business Unit which had lost $5M per year in each of the
previous 7 years with a cumulative loss of $35.5M on total revenue of $120M.
Developed a 100-day restructuring plan which involved:
RESUM
Organizational Restructuring Eliminated redundant departments and product lines, reducing staff by 50%.
Established competitive severance packages to ease employees transitions.
Product Portfolio Re-Alignment Phased out two product lines; focused organization on its core
strengths: oligo synthesis and genetic sequencing.
New Management Team Identified, hired and mentored new leadership in Sales, Customer Service,
Operations, and Finance & Accounting.
Sales & Marketing Strategic Plan Defined new Sales processes and refocused Sales Team on the new reduced
product portfolio. Established innovative and aggressive Marketing programs to bring brand awareness back into the
marketplace
New External Partnerships Negotiated major distributor partnerships enabling MWG to offer specialty products
(e.g., Large Scale Oligos and Next-Gen 454-based Sequencing Services).
The company generated its first monthly profit at the end of the restructuring period and experienced 400% growth
in Genetic Sequencing services over the next two years.
Recommended a strategic merger with a competitor.
I ntegration Manager, 2007/Q4 2008/Q2
MWG merged with Operon in 2007 to gain sufficient production volume to achieve economies of scale
and cost savings. Planned and executed the relocation of operations to Alabama, the orderly shutdown and decom-
missioning of the MWG facility in North Carolina, and the integration of the two companies.
Dale Wade Harrison email: ****.*.********@*****.*** web: www.dalewharrison.com phone: 832-***-****
****.*.********@*****.***
D A L E W. H A R R I S O N www.dharrison.info
832/413-3253
Senior Management Executive
E xpertise in Biotechnology and Information Systems
Professional Experience
Sigma-Genosys, Inc., Houston, TX
2002 2004
C hief Technology Officer,
1999 2002
C hief Information Officer,
Unit Revenue: $52M Budget: $3.5M Team: 27
High-growth, $50M biotech manufacturer of synthetic DNA (oligonucleotides), synthetic proteins (peptides)
and gene-array products with production facilities in North America, Europe, Australia, India and Asia.
Managed worldwide information, telecommunications and technology activities. Led development and operation of
network and desktop infrastructure, e-commerce and web platforms, software development activities, bioinformat-
ics systems and manufacturing production systems controlling the production lines.
RESUM
Managed the engineering development of robotic platforms, the design of DNA and peptide synthesizers, gene-array
spotting systems and the laboratory automation platforms.
Aegis Development, Inc., Houston, TX
P resident & Founder, 1985 1999
Technology development and consulting group marketing project services to Fortune 500 companies including
Exxon, Texaco, Shell Oil, Texas Instruments, Compaq Computer, Prudential Insurance and Engelhard Corporation.
Led marketing, account management, project planning and management, system design and the development
activities of a team of 5 to 10 senior engineers and software developers.
Major projects included designing and developing the Gasoline Trading system for Shell Oil, an AI-based Air Emis-
sion Modeling platform for Exxon, a global ISO-9000 Document Tracking System for Coca-Cola, and an AI-based
manufacturing control system for Engelhard s catalyst blending operation.
The company also developed and marketed, on a national basis, corporate training programs focused on transitioning
a corporate mainframe developer to network-based client-server development.
Francis Bitter National Magnet Lab - MIT, Cambridge, MA
V isiting Scientist, 1981 1982
Introduced high-pressure apparatus and techniques into applied superconductivity lab.
Los Alamos National Laboratory, Los Alamos, NM
R esearch Associate, 1980 1981
Conducted experimental high-pressure/low-temperature superconductivity research. This work resulted in two
Physical Review Letters and numerous other peer-reviewed published works.
Education
Undergraduate Physics, University of Houston
Postgraduate Physics & Economics, University of Houston
Dale Wade Harrison email: ****.*.********@*****.*** web: www.dalewharrison.com phone: 832-***-****
****.*.********@*****.***
D A L E W. H A R R I S O N www.dharrison.info
832/413-3253
Senior Management Executive
E xpertise in Biotechnology and Information Systems
Professional Affiliations
Borland International Developers Conference 1993 & 1994 Advisory Board member
Houston Community College Computer Science Curriculum Advisory Board member 1994-1999
American Physical Society (APS)
American Mathematical Society (AMS)
Association for Computing Machinery (ACM)
Mathematical Association of America (MAA)
Conference lecturer and writer at several professional conferences.
ADDENDUM
Publications & Conference Presentations
Relational Data Modeling 4th Annual Borland International Conference, 1993.
PAL Application Development, HAL-PC Developer Conference, January 1993.
Articles in Paradox Developer s Journal:
Migrating From PAL 4.0 to OPAL, April 1993.
Rules of Data Normalization, 1992.
Paradox Query Performance, 1991.
Many-to-Many Data Relationships, 1991.
Designing Table Structures with Entity-Relationship Diagrams,1991.
Anomalous Superconducting Properties of (Tin, Europium) Molybdenum Sulfide at High Pressures and
High Magnetic Field, Physical Review Letters, July 1982.
Magnetic-field-induced Superconductivity, Physical Review B, February 1, 1982.
Magnetic Field Induced Superconductivity, 27th Annual Conference on Magnetism and Magnetic Materials,
November 1981.
Anomalous High Magnetic Field Behavior of Tinx Europium1-x Molybdenum6 Sulfide8: Field Induced
Superconductivity?, 27th Annual Conference on Magnetism and Magnetic Materials, November 1981.
Study of Europium1.2 Molybdenum6Sulfur8 Under High Pressure and High Magnetic Field, 16th Low
Temperature Physics Conference, August 1981.
Study of (SuxEu1-x)yMo6S8 under High Pressure and High Field, Phoenix Meeting of the American Physical
Society, March 1981.
Observation of the Transition from Semiconductor to High-Tc Superconductor in (SuxEu1-x)yMo6S8 Under
High Pressure, Physical Review Letters, January 26, 1981.
Pressure-Induced Superconductivity in (Su,Eu)yMo6S8, 26th Annual Conference on Magnetism and
Magnetic Materials, November 1980.
Dale Wade Harrison email: ****.*.********@*****.*** web: www.dalewharrison.com phone: 832-***-****
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