Director Supervisor

Creative DirectorAtlanta Falcons / Ford - *** Integrated + Case StudyWashington Redskins / Ford - TVKids/Toy - TV

General info

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Creative Director

I m a movie freak with a film degree. A sports junkie who has won top advertising awards for sponsorships with professional and college teams. And I am a gear head whose strategic creative solutions have been cited by financial journals as signs of a bright future.

I welcome new challenges with an insatiable appetite to do great work, push creative boundaries and develop a team of world-class thought leaders.

Experience

Hilton Head Island, SC

Feb 2010 - Present

Creative Director

Lead 40-person cross-discipline creative team for various agency clients including TV, print, interactive, DM, POS and event.

Camel work has attracted over a 250% increase of web traffic over prior year, and a 400% increase of time on site. I have also nationally launched two new product campaigns including co-writing brand strategy and new creative guidelines. Print campaign attracted national media attention with over 45 newspaper articles. Work was cited in financial journals as signs of a bright future.

Atlanta, GA

Aug 2004 - Feb 2010

V.P. Creative Supervisor

JWT (J. Walter Thompson)/Team Detroit

Lead creative team for fully-integrated Ford campaigns throughout east coast as well as contributed winning concepts for national campaigns. This work included writing and producing TV and radio brand and retail commercials, in addition to writing print, DM, e-mail, websites and POS. I wrote and produced several TV and radio jingles that were performed by multiple performers including Suzanne Vega and Lisa Loeb. I also posses in-depth experience with both 3-D and 2-D animation and compositing.

Highlights include:

- creating and developing JWT's most fully integrated sponsorship sports campaigns for Ford

- being the lead creative on $1.5 million Atlanta Falcons sponsorship where I restructured sponsorship contract and signed "Rookie of the Year" QB Matt Ryan, All-Pro DE John Abraham and All-Pro TE Tony Gonzalez

- produced a halftime show where I signed "R&B Singer of the Year" Robin Thicke

- created a patented technology that measures hit-force in a tackling bag for pre-home game events

- created an NFL-first: corporate-sponsored player intros

- wrote, produced and directed video for a gaming website that received 1 million regional impressions in under four months

Additional sports sponsorships include: Washington Redskins, Baltimore Orioles, Washington Capitals, Atlanta Braves and an SEC college football initiative, which I wrote the strategy and creative for Ford's sponsorship of University of Georgia starring Mark Richt, University of Alabama starring Nick Saban and University of Auburn starring Tommy Tuberville and Gene Chizik.

New York, NY

Jun 2003 - Aug 2004

Copy Director

Time Warner

Wrote TV and radio commercials, print, websites, direct mail, catalogs and created an entertainment magazine, DTViews, in which I interviewed celebrities and reviewed TV shows and movies.

NYC, Los Angeles, Atlanta, Columbia

Creative Director/Copywriter

Freelance

Launched Zyweic Beer for Heineken/Interbrew with TV commercials. Wrote ads for The Home Depot, K-Swiss, Coca-Cola, POM Wonderful Juice, Rheem, St. Lucia Tourism, Monsanto, Sunkist, Teleflora, Johnson & Johnson, Tax Amnesty, Prosource and American Train Association. I also taught four years at The Creative Circus a top advertising portfolio school.

Stamford, CT

Jun 2002 - Apr 2004

Copy Director

Ogilvy & Mather

Wrote print, POP, video, new media advertising and named several beverages including Full Throttle Energy Drink. Clients also included: Coca-Cola, Kodak, Six Continents/ Holiday Inn, Georgia Pacific, AT&T, Dannon, Disney, Murray Cookies, Seagram Ginger Ale, and sponsorships with Professional Sports Teams including Philadelphia Eagles, NY Rangers, Islanders and MetroStars.

New York, NY

Dec 1996 - Jun 2002

Copy Director/Senior Producer

The Loose Federation

Wrote, produced, directed and edited radio, websites, events, POP and TV commercials for: ESPN, Finish Line, Hasbro, Jakks Pacific Toys, Champion Spark Plugs, National Hockey League (NHL), World Wrestling Federation/Entertainment (WWF), Funrise Toys, Avon Golf Grips, Ballgirl Athletic, Liquid Metal Golf, Sports Capital Partners (IMG), Collegiate Professional Basketball League (CPBL), Code 3 Collectibles and Trakus Digital Sports Technology.

D arcy (DMB&B), Price McNabb and Fahlgren

Additional experience.

Education

Athens, GA

BA, Advertising

University of Georgia

AWARDS

Team Detroit's "The BIG Idea" Award

Top of the Mark Award - cable and satellite s highest award + 4 Silver Mark Awards

5 Telly Awards

4 Addy Awards

JWT Xcellence Award

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