High School Director

Location:

Posted:

December 28, 2012

Brooklyn, NY *****

********@***.***

INTRODUCTION

Exceptional creative grounded in solid strategy has always been my philosophy. For a

comprehensive look at my work, please visit gerdelyi.com. There you can see a full portfolio of

television, interactive and print advertising, as well as a few fully integrated campaigns.

EXPERIENCE

2009-Present Young & Rubicam New York, NY

Creative Director

Clients include NHL, Colgate, Irish Spring, Bacardi, Dell, Cell South

2007-2009 Voyage Media Los Angeles, CA

Partner/Creative Director

Co-founder of Voyage Media s advertising division

Responsible for pitching and co-managing $5 million advertising account for Islands Restaurants,

including staffing, budgets, production, media buying, client management and creative direction

2007-2008 Splick13 New York, NY

Founder and Partner

Started Splick13 with an online, print and OOH campaign for URGE.com, MTV s online music service

Other clients included Nickelodeon, Firebrand.com, Jose Cuervo, Bravo Network and Lifetime TV

Responsible for creative development and production on all projects as well as hiring and

management of freelance partners

2005-2006 The Kaplan Thaler Group New York, NY

Creative Director

Clients included Aflac, Trojan, Dawn, Lipitor, Panasonic, Mitchum, US Bank, Certs

2000-2005 McCann Erickson New York, NY

VP Senior Copywriter

Clients included Xbox, Bass Ale, Coca-Cola, Staples, Budget, Dos Equis, Kohl s, MasterCard, Verizon

Wireless, Wendy s, Capital One, Partnership for a Drug Free America

1998-2000 Bates USA New York, NY

Copywriter

Clients included Bell South, Sauza Tequila, Wendy s

1996-1998 Lowe/SMS New York, NY

Creative Assistant

Project work for Denny s, Purdue, Sprite

EDUCATION

AdHouse, New York, NY

School of Visual Arts, New York, NY

Fordham University, Bronx, NY B.A English and Communications

Saint Ignatius High School, Cleveland, OH