Manager Engineer

Alex O Neal, UX Designer, Strategist

A unique blend of creative

talent and business savvy and

****@*********.*** mobile 214-***-**** based in Seattle & Texas

that equals results!

linkedin alexfiles

Ellen Zeidler, Director, TI

Who I Am

C R E A T I V E! I can use that as

one keyword for Alex. There are Most recent accomplishments

more, of course: resourceful,

Targeted UGX (user-generated experience) strategy increased 1 many

independent, cooperative,

user communication 181%, 1 1 communication 22%, and drove active

insightful... Alex is simply a great

user-generated content up 134%.

contributor to any team. I highly

Drive UX as Scrum product owner for global site experience team (based

recommend her talents and

capabilities to anyone looking to in Seattle, Washington and Hyderabad, India). Increased project velocity

improve their site and better 50% within first three months; specific redesign reduced bounce 55%,

engage with their customers. increased paid conversion 15%, lifted user-generated content 22%.

Jeff Knowlton, Internet Marketing

Currently own two major initiatives: redesign key features, major social

Manager, TI

network; solutions development, smart content management tool.

The big picture

Alex combines a passion for

12+ years usability, UX (user Proven track record developing

user-centric web usability with a

experience), IA (information and applying UX strategy to

strong statistical skill set. She

architecture), HCI (human- achieve B2B, B2C goals; social

provides actionable insights on

computer interaction); analysis, network, agency, e-commerce,

the how & why of customer

behavior, which helps shape specs, site flow, wireframes, branding, high tech, mobile apps

everything. navigation, prototypes, use Outstanding writer, presenter;

David Fenigsohn, Marketing cases, personas, taxonomy known for successful UX

Manager, Classmates

12+ years usability and web solutions; exceptionally skilled in

analytics, including SNA (social discovering requirements

network analysis); process, B.S., psychology, 4.0 GPA, with

Presenting Visual Information,

group, one-on-one testing; heavy computer science; earned

Edward Tufte (2003)

A/B, multivariate statistics, while working full-time

Worldwide Usability Tour,

12+ years SEO (search engine Numerous work awards for

Jakob Nielsen (2001)

optimization), internal search

Certified Scrum Product Owner, outstanding support, innovation

SolutionsIQ, Jan. 2009

Member, Puget Sound SIGCHI

What I Can Do

Five Earley & Associates

taxonomy, SharePoint OS, servers

webinars (2009) Windows 3.1-XP Professional, 2000 Server, IIS, Mac OS 7.x-X.x; Netscape

Search and Navigation, Enterprise Server, Sun Solaris, Macromedia ColdFusion Server

Endeca (2007)

Languages

Leveraging the Digital Platform

HTML/XHTML; JavaScript/DHTML (including jQuery); CSS; XML, ASP/JSP,

Google (2006 and 2007)

PHP. Light experience with Perl, Java.

Leading vs. Managing,

Applications, skills

IMS (Institute for

Adobe Creative Suite (CS1-CS4) PhotoShop, Illustrator, InDesign, some

Management Studies) (2010)

Flash; Macromedia/Adobe Dreamweaver, Fireworks; Microsoft Office

Performance-based Hiring,

(Access, Excel, PowerPoint, Word); Microsoft Project, Visio; Interwoven

The Adler Group (2009)

Conflict Resolution & TeamSite; Endeca; SharePoint 2003, 2007/MOSS; Pajek (SNA); Axure;

Management (2009) Morae; Atlas. Web metrics tools include Google Analytics, Yahoo Web

The Brown Symposium, featuring Analytics, Omniture SiteCatalyst, HBX (with ReportBuilder), and WebIQ;

Read Montague, Ed Diener,

social media, online communities, web architecture, navigation, graphic

Tim Kasser. Southwestern

design, training, usability, SEO/SEM; prototyping, coding; taxonomy,

Univ. (2005)

metadata, keywords; analysis, testing, ethnography.

What I ve Done

Whenever confounded with a

Classmates Online Apr. 2008 Present

user experience issue, I have

UX Manager, Strategist; Product Owner

sought out her expertise. She

dives into every problem and As the go to person for UX reporting to VP, Creative, served as UX architect,

strategist, user advocate for social network. Currently report to VP, Product.

comes up with the most

logical/innovative solution (and Promoted best practices, evangelized UX awareness. Improved usability

I always wonder how she does it testing and user-centered research; performed process testing.

and why I couldn't see it as Developed search personas; performed taxonomy audit, path analysis;

clearly as she did). On top of all developed detailed road map strategy; applied SNA (social network

of that, she has one of the most analysis) to user-generated content, behavior. Ask me about XQ, the holistic

creative minds when it comes to UX quotient I developed, which revealed connections between specific

analytics... and humor. Alex is types of UGX (user-generated experience), web analytics, and satisfaction.

fun, unique, and a pleasure to In-house UX consultant and site experience product owner. Manage

work with. member-centric pages, content management projects; introduced game

Jonathan Evans, IA, Classmates

element-driven, social interaction-based, and similar targeted UX strategies.

Presented training brown bags: Why Taxonomy Matters: Taxonomy from

the UX Perspective, Social Network Analysis, and Measuring What Matters.

Alex s awareness of best Texas Instruments Jul. 2006 Apr. 2008

practices for working with global

Content Manager, XA, Analyst

distributed teams has led to

As content manager, drove online experience for specific B2B and B2C Texas

smoother relationships across

Instruments applications and products, including RFID, MSP430, broadband, and

remote centers and higher

TIDC. Project managed major launches. Performed front-end development,

productivity. Alex is a true

navigation redesign, IA, UI, research/analysis, testing, graphic design, and SEO.

pleasure to work with.

Part of search team and core actionable analytics initiative for TI.com.

Geethika Gummadi,

Evangelized UX, style standards, usability and market research; performed

Sr. Software Engineer,

analytics for multiple departments.

Classmates

Researched and developed user-centered taxonomy solution for low RFID

site engagement. Home page, navigation refresh led to 122% click-through

increase, 175% increased application views, and 29% increase product

I always think of Alex when I views. Recognition from internal client, manager. When RFID engineers

need a fresh point of view, or to could not, integrated 17 schemata into parametric search taxonomy;

double-check my assumptions. created tables for same. Per manager, singlehandedly saved the launch.

Brian Alpert, Search Manager, TI Project managed campaigns; worked with marketing, e-mail, vendors.

in-house content management tools LitDB (documents), PSBA (parametric

search), and EMSG (application categories).

Consultant Mar. 2001 Mar. 2009

Alexandra is a highly talented UX Design, Graphic Design, SEO, Project Management

and skilled colleague that

Clients as self or DBA (doing business as) Numinocity include: Web/SEO

thoroughly enjoys creating

Consultant (IA, navigation, UI), Graphic Artist, Database Admin. InStep Austin;

intelligent web design. Her vast

Art Director (print, web, IA, UI) Merit Industries (advertising agency); Sys admin,

knowledge in information

e-news, UI Christ Church; UI, IA, PM PLANT (Public Library Admin. of North TX)

systems and web standards

enable her to develop, create

Nortel Networks Apr. 1996 Feb. 2001

and implement quickly.

Content Manager, Knowledge Engineer (Information Architect)

...Always current on the latest

Numerous awards, several promotions for web work performed 1998 2001:

trends and technologies, her

Content Manager/K.E. Developed IA, UI, HCI; usability researcher,

ability to manage multiple

database architect; webmaster, partner site. Developed innovative

complex projects and excellent

taxonomy for site-wide personalization app. Three awards.

soft skills help to make her an

Knowledge Engineer. Webmaster/IA/UI, Nortel partner site. Award.

asset in any environment.

Sr. Database Specialist Designed training site, Sales.com database. Award.

Marlene Evans, Internet Marketing

Content Manager, TI Database Specialist Optimized UI, resolved bugs, Oracle database. Award.

Pre-Feb. 1998: steady contract work providing desktop and IT support.

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