Sales Design

Location:

Australia

Posted:

January 02, 2013

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gavinmaloney's RSS

Art Director

General info

Sydney, Australia

I'm an Art Director with a passion for all things advertising and visual. If the story is told through pictures - you'll have my undivided attention. I have a wealth of advertising and design knowledge that you can benefit from. My second love is photography, closely followed by cycling. Coming back to advertising...I have been fortunate enough to have worked in a few leading international above the line agencies.

Like TBWA, JWT, Y&R and EURO RSCG. In my time within these agencies, I have had the opportunity to collaborate with many great minds & produce work to match, on a number of international brand campaigns, as well as win a few globally recognised awards along the way, across media types such as Integrated, TV, print, press, outdoor, digital & DM.

In my career thus far, I have been responsible for conceptualising, strategic thought, creative implementation, presenting work, pitches, directing both still and TVC shoots, directing retouchers, production, managing junior teams, to name but

a few.

I feel that I am an asset to any agency, with a great sense of team spirit and a strong work ethic, combined with a wealth of software knowledge, I'm able to work quickly & efficiently on the Mac.

I hope you enjoy my portfolio as much as I did producing it.

Ciao - Gavin

abp0xq@r.postjobfree.com

041******* mobile

ExperienceArt DirectorSydney, Australia

Feb 2012 - PresentFreelance

Since leaving EURO RSCG, I have been involved in various freelance projects that have ranged from Art Direction, Design, consulting, through to photography. I am currently pursuing permanent opportunities.

Scope of work done:

Website development & implementation

Various Branding/iD concept through to final production

Marketing collateral including brochures, large format posters, photography etc.

Photographic projects, from concept through to retouching Art DirectorNorth Sydney, Australia

Jun 2009 - Jan 2012

Clients:

Pernod Ricard, Reckitt Benckiser, Sydney Water, Sony, Jaguar

Types of work done: Integrated, TVC, print, outdoor, radio, digital & DM

Scope of responsibilities:

See numerous projects across all media mentioned above from concept through to client presentation and to final production. Including conceptualising various campaigns, briefing illustrators, photographers & TVC directors. Working with them to produce the best possible work with the allocated budget. Being given the responsibility of seeing many campaigns through from beginning to end with the trust of the ECD.

Awards (Vanish Napisan - Sponsor the White House):

Silver - Cannes Promo Stunt

Silver - Cannes Promo

Bronze - Cannes PR

Finalist - Cannes Outdoor

Gold Medal - Montreux Festival - Creative use of media.

In Book - D&AD - Direct

Shortlist - Clio - Ambient

Nominated - NEW YORK FESTIVAL Digtal

Bronze - London International Advertising Awards - Integrated Campaign

Silver - Kinsale International Advertising - Digital Fresh Thinking / Integration

Shortlist - Kinsale International Advertising - WTF (category)

Bronze Spikes Asia Promotional

Bronze Spikes Asia Public Relations

Finalist Spikes Asia Direct Campaign Consumer Products

Finalist Ad fest 360 lotus

Finalist Award - AWARD

Global Brilliance Award (Peoples choice) Reckitt Benckiser

Category Winner - Campaign Asia: Product Brand DevelopmentArt DirectorSydney, Australia

Sep 2007 - May 2009Freelance

Freelanced at various agencies:

Publicis/Red Lion, EURO RSCG, Jack Watts Curry, IRIS, Brave

Clients across the agencies above:

Mount Franklin, Procter & Gamble, Fuji Film, Government pitch, Westpac, Reckitt Benckiser, ING Direct, Sony Ericsson, Kia Motors, NSW Cricket Board, Sunbeam & Boral concrete

Types of work done: TVC, print, outdoor, radio, digital & DM

Art Director/Designer/OwnerJohannesburg, South Africa

Apr 2005 - Jun 2007Concrete Design & Advertising

Clients:

Coca-Cola (Various Brands), Natura Pharmaceuticals, Cycle Lab (Cycle Retailer), Peace Foundation (Charity Organisation), Johnson & Johnson

Role:

Taking creative briefs from clients covering thematic (above & Below the line) & promotional work. Finalising and managing client budgets in line with the company balance sheet. Spending time conceptualising ideas & creative solutions based on the client brief and best suited to the brand.

Presenting and selling of the creative work to the client. Designing various pieces of communication ranging from Brand Identity / Logos, corporate stationery, brochure design, digital, packaging, direct mail,etc

Managing the client / agency process from client brief, through to production and handover of final material. Art Directing various photo shoots for clients for either print/press, on-line advertising or brochure design.

Achievements:

Having experience, tenacity and vision to start my own company and making a huge success of it within 2 years. Winning the pitch for the Natura Pharmaceuticals campaign against 2 other graphic design agencies.

Senior Art DirectorJohannesburg, South Africa

Jul 2004 - Mar 2005Y&R

Clients:

MTN (Mobile network), Danone, ABSA Bank

Role:

Conceptualising creative campaigns and seeing the work through to final production. Working closely with production managers and finally overseeing print ready proofs.

Directing photo shoots and re-touchers on many occasions. Directing TVC shoots and being involved until final on-line stage. Overseeing a junior team on various projects. Being responsible for presenting work to clients, client research and developing relationships.

Achievements:

Producing very well received TV commercials for Danone which the client went onto flighting in numerous other countries around the world

Overseeing junior teams when the creative director was not available

Senior Art DirectorJohannesburg, South Africa

Oct 2003 - Jun 2004JWT

Clients:

Ford & Volvo

Role:

Being responsible from concept all the way through to managing the final work in studio. Being very involved on set at various TV commercial shoots. Always on set of stills shoots. Presenting concepts & final work to clients and being in touch with business strategy and early conceptual stages with

certain clients.

Achievements:

Having produced one of the most successful campaigns in recent history for Ford, with record high sales and developing massive brand awareness, the ford Fresh campaign did a lot for sales as well as a solid branding job.

Not only did this campaign launch four new cars, it did indeed strengthen how the general public viewed this international car icon. Seeing a junior team blossom on various projects that I guided them on was great to see Middle weight Art DirectorJohannesburg, South Africa

Nov 2001 - Sep 2003TBWA/Gavin Reddy

Clients:

Nissan, CNA (news agent/music store), Edgars (retail clothing store),

Heineken, MTN (mobile network)

Role:

Working closely with the strategic department, my writer & I conceptualised numerous successful campaigns. I then went onto crafting these concepts into great looking ads, which I am still proud of today. Having a say on a number of TVC s, this being the beginning of my motion picture career.

Worked very closely with and directed many illustrators, re-touchers and photographers to produce print work of a very high standard. Signing off final print proofs and managing work in the studio.

Achievements:

Having won a silver Loerie award (National advertising award show) for a Viagra TV commercial an achievement I am very proud of painstakingly being involved from early concept stage on numerous Nissan campaigns, through to final production stages across various media like TV, print & press, outdoor, radio, tactical.

These campaigns proved to be highly successful for new vehicle sales and strengthened brand awareness. Received a personally signed letter from the CEO of CNA, a newsagent, whom the agency had as a client. Huge congratulations were in the letter for the work done on a campaign that in his words was the best work he had ever seen in his experience

Art DirectorJohannesburg, South Africa

Nov 2000 - Sep 2001Branded Marketing

Clients:

Pirelli Tyres, Square One (printer wholesaler), Pierre Jourdan (wine brand)

Role:

Worked alone and occasionally with a writer on the above mentioned accounts. Conceptualised mainly below-the-line work, which ranged from logo development all the way through to print ads and even touched on packaging.

A small team worked at the agency, so I got my hands dirty at various levels on projects. I was brought into the business to give an art directors touch to the many print ads the agency had to produce for their client base. The CD was a designer, hence the need for an AD for more of the advertising work.

Achievements:

My Champagne label design was chosen by the client, which went onto being launched nationally. Was responsible for some of the best work the Square One client had seen in a long time.

Even after the company had closed its doors, I was asked to come in and work on various accounts that were being wrapped up by the agency.Art DirectorJohannesburg, South Africa

Jul 2000 - Oct 2000Ogilvy

Clients:

Nedbank, Sun International (Holiday Resort)

Role:

Asked to come in on a short-term freelance contract for the largest agency in the country at that point in time. Working with a writer as well as on my own on a variety of clients, ranging from a national bank, resort and gambling company to a very large tourism account. I was predominantly responsible for art direction / look and feel across the client portfolio.

Achievements:

To work in the largest agency in the country and with some of the best Art Directors at such an early stage in my career was an honour. Had the opportunity to work with one of the countries most renowned photographers

Being exposed to and responsible for numerous large brand work

Junior Art DirectorCape Town, South Africa

Feb 1999 - May 2000Network/BBDO

Clients:

Totalsports (Sporting Retailer), Woolworths (Retail Store), Picardi Rebel (Bottle Shop Group)

Role:

My first job and the agencies first unpaid art director. I was so keen to get into the agency. I decided to do it for nothing. I worked with my very first writer, which was such a great experience. We worked on a small clutch of clients, which the agency grew over time.

Under a close, watchful eye of the CD, we conceptualised and produced a number of press ads, brochures and various other pieces of collateral for one of the countries leading grocery stores. The CD was an old school Ad guy who let me believe that I could do anything and that showed in the work I was producing in the agency from this very early stage in my career.

He taught me to believe in myself and have faith in the work I produced. I was given a fair amount of responsibility at an early stage and I flourished.

Achievements:

One of my first jobs was to art direct and style the important Christmas brochure for the agencies largest client - The largest budget project for the year. I spent a full week in studio, shooting the entire content then moved on to art directing the final layouts with the support & encouragement of the CD.

Education2 Year Diploma, specialising in Art DirectionCape Town, South Africa

Jan 1997 - Dec 1998Advertising College of Southern Africa

College accomplishments:

Finalist in Young Designers National creative competition

Graduated top of class

View Gavin's Portfolio for work samples.

Contact this candidate