Development Marketing
Resume:
Allen Bukoff, PhD
Resume for My Consumer and Brand Strategy Work
**** ******* **********, ** ***** 248-***-**** *****@***********.***
I began my career in advertising in marketing research. I was hired initially for my advanced research and statistical
skills. The frequent need for more direct and creative ways to uncover consumer and brand insights led me to explore
and master a broad and eclectic mix of strategy development tools. I developed an approach to strategy development
that combines logic with intuition and research with creativity. I started a consulting practice and have been helping ad
agencies, media agencies, and marketers develop more creative and successful advertising strategies ever since.
PROFESSIONAL EXPERIENCE IN ADVERTISING, MARKETING AND MEDIA STRATEGY
8/95 - Present AllenBukoff.com, President . A full-time international consulting practice helping advertising
agencies, media agencies, and major marketers develop more creative brands and more creative
media and advertising strategies.
4/10 7/10 Strategy Consultant, IMPATTO, Southfield, Michigan . Developed consumer and brand
insights and evaluated initial strategies for the US launch of the Fiat 500.
9/09 - 10/09 Consultant, Olson Zaltman Associates, Pittsburgh . Developed activities to help
OZA more creatively explore how their research findings can be applied to their client's
marketing strategies. Trained staff.
7/05 - 7/08 Consultant for Creative Strategy Development, Cerveceria Cuauhtemoc Moctezuma
(Monterrey, Mexico). Helped Marketing Department of 10th largest brewery in the world
redesign and implement a more successful advertising strategy development process.
Implemented processes to uncover more creative consumer and brand insights. Changed their
process and priorities for evaluating advertising ideas. Conducted innovation workshops on
advertising strategy and new product ideas.
10/07 - 3/08 Strategy Consultant, Initiative Media (Interpublic Group), New York . Assisted Worldwide
Director, Communication Planning and global planning team in creating a new communication
strategy development process. Designed a set of activities within this process to uncover
consumer, brand, and media insights. Helped launch this new strategy development process in
Latin America.
8/03 - 12/07 Creative Strategy Workshops. Created and led strategy development workshops exploring
Monster Creativity, The Do-It-Yourself Life, The Culture of Eating, The New Face of Luxury, and
Human Networks with various clients including MacLaren-McCann (Toronto), Initiative (NY) and
the annual conference of the US Account Planning Group.
3/98 - 7/03 Consultant, Global Pulse Coordinator, McCann WorldGroup. Launched and managed an
internet-based global consumer insight network helping more than 100 offices in 77 countries
turn consumer insights and ideas into advertising strategy on a local, regional, and global
scale. Authored or coauthored global reports on creativity, food, and sports. Conducted
regional strategy development and training workshops.
9/95 - 2/98 Strategy Development Consultant, DMB&B ( now Leo Burnett). Provided training sessions
in innovative advertising strategy development at regional and local agency level throughout the
DMB&B global network. Trained more than 500 people in 20 countries. Also served as
Regional Planning Director for DMB&B Latin America.
5/89 - 8/95 D Arcy Masius Benton & Bowles ( now Leo Burnett).
Vice President. Divided time between two offices serving as both Associate Director of
Strategy Planning, New York, and Creative Catalyst at Large, Michigan. Prior to that, Group
Research Supervisor. Designed and conducted marketing and consumer research.
EDUCATION
Ph.D., Psychology. Kent State University, Kent, Ohio. (Social Psycholgy & Research Methods)
8/84
M.A., Psychology. Kent State University, Kent, Ohio. (Social Psycholgy & Research Methods)
5/76
B.S., Psychology. University of Iowa, Iowa City, Iowa.
5/73
BRANDS I've worked on as advertising planner or creative strategy consultant.
Advertising Research Foundation, Allegra, Arby's, Bayer, Boeing, CARE, Consumers Energy, Coca-Cola, Detroit Renaissance Foundation,
Delphi Automotive, Discovery Channel, Eli Lilly, FIAT, Ford, FTD, FIFA WorldCup, General Motors (Buick, Cadillac, Cadillac Dealers
Association, General Motors Corporate, General Motors Parts, GMC Truck, Oldsmobile, Pontiac, Pontiac Dealers Association, Saturn),
Hasbro Toy Group, Home Depot, iCall, International Olympic Committee, Kraft General Foods (Cool Whip, Crystal Light), LEGO, Levi's
Dockers, Merck (Singulair & Gardasil), Microsoft, Miller Light, Nescafe, Oakwood Hospital, Office of National Drug Control Policy, Phillips
Interactive, Pillsbury (One Step Cookie), Proctor & Gamble (Always, Ariel, Charmin, Crest, ThermaCare), Quaker Oats (Rice Cakes, Chewy
Granola Bar), Revere Cookware, Rocky River Grill House, Tyco Toys (Matchbox, View-Master), UMBRO, Volkswagen, Western Union,
AT&T (in Asia Pacific), Cerveceria Cuauhtemoc Moctezuma (Tecate, Sol, Carta Blanca, Dos Equis, Indio; Coors Light in Mexico), COMCEL
(Columbia), Grana y Montero (in Peru), Interbanc (in Peru), Jacob (in Canada), Mars (M&Ms and Whiskas in Mexico), Movistar (in Mexico),
Sprint/Telemex (in Mexico), Unilever (Axe, Omo Sol, Pond's Age Miracle in Latin America)
Allen Bukoff's Research & Statistics Resume Allen Bukoff's Creativity Consulting Resume
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