Marketing Management
Resume:
Kevin Drexel
Email: *********@********.***
Address: *** ****** ****** **.
City: Henderson
State: NV
Zip: 89012
Country: USA
Phone: 818-***-****
Skill Level: Management
Salary Range: $50,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Kevin Mark Drexel
*********@********.*** (C) 818-***-****
Professional Experience
OWNER/OPERATOR DREXEL SAT DAVIS, CA
(Jan. 2011 Nov. 2012)
SAT/ACT/LSAT/GRE/GMAT/MCAT and subject tutoring company
Grew into one of Davis largest tutoring companies
Responsible for all advertising, marketing, content creation, teaching and Website maintenance
Currently working with Beijing School District on ACT preparation (four trips per year)
Serve as an expert speaker on a variety of postsecondary school marketing, secondary and test preparation best practices at the state, district, school and university levels
Web address (drexelsat.com)
WESTERN REGION CONSULTANT ACT SACRAMENTO, CA
(Jan. 2010 December 2010)
Fully responsible for clients in Arizona, Nevada, Utah for the countrys largest school assessment company
Integral to the execution of statewide contracts in Utah and Nevada
Administered state-level forums, councils, conferences, symposia and committees
Lectured across the country on ACT test preparation strategies
Resigned as a result of 80%+ travel with two children at home
VICE PRESIDENT FOR ENROLLMENT 2U INC., LANDOVER, MD
(Jan 2009 Jan. 2010)
One year contract to lay the enrollment and marketing foundation until the company became self-sustaining
Company takes major university degree programs (USC; Georgetown; UNC, Chapel Hill, etc.), creates their online learning platform, handles marketing, admissions, counseling, financial aid, etc. (university essentially outsources all functions except instruction and curricula).
Forbes Magazine call 2tor one of the most innovative and fastest growing educational start-up in the country
Responsible for all marketing activities including budget, print and digital marketing, online lead generation, PPC, CPM, CPC, SEO, SEM, database marketing, Facebook advertising, AdWords, conversion and yield strategies, online and offline advertising, social media, and social networking
INTERIM ASSISTANT DEAN FOR ENROLLMENT MANAGEMENT, THE UNIVERSITY OF SOUTHERN CALIFORNIAS ROSSIER SCHOOL OF EDUCATION
(June 2008 Dec. 2008)
Recruited to serve until I started with 2U in January and they could find a permanent replacement
Prospect inquiries doubled during my relatively short tenure
Replaced an antiquated database system with a sophisticated SaaS marketing solution (TargetX-SalesForce), instituted SEM strategies including online lead generation, database marketing, blended digital and traditional communication plans, microsites and specialized landing pages
Restructured advertising methods and content, incorporated online mass-customized emails and microsites and introduced SEO
NATIONAL DIRECTOR FOR HIGHER EDUCATION AND MARKETING, THE PRINCETON REVIEW/EMBARK, SAN FRANCISCO
(Oct. 2003 May 2008)
Provided strategic marketing direction and leadership for divisional services including online marketing, K-12 technologies and counseling programs, Web-based lead generation, SaaS online application and recruitment solutions, website monetization, email design & delivery, branding & positioning and integrated digital marketing
As an Embark.com (owned by The Princeton Review) Senior Marketing Manager sold dozens of student application and recruitment systems to universities and systems across the country
Nationally recognized speaker at education conferences and symposia (over 100 presentations) across the country on university use of digital media (particularly admissions websites) and consistent contributor to peer reviewed journals
Developed and presented on the Annual Survey of Website and Electronic Usage in Undergraduate and Graduate School Search, which is now utilized as benchmark research throughout the higher education marketing community
Contributed to presentations across the country on enrollment management best practices with other thought leaders in the field of university marketing
Conducted dozens of national webinars on higher education marketing and communications best practices
Exponentially expanded business-to-business partnerships with some of educations largest agencies, including the New York City School District and state-level education commissions across the country
CHIEF ENROLLMENT AND MARKETING OFFICER, BEMIDJI STATE UNIVERSITY, MN
(Dec. 1999 Oct. 2003)
Responsible for all enrollment management strategies, tactics and leadership within the departments of admissions, marketing, scholarships, institution financial aid, retention, orientation and assessment. Managed a staff of 20+
Freshman enrollment increased more than any other university in its five-state AACRAO region during my 4-year tenure after suffering eight consecutive years of enrollment decline before my arrival
Based upon my strategic initiative and plan, the University ascended from the third-tier to the first-tier of Midwestern universities in the U.S. News & World Report rankings
The Universitys Enrollment Management Division improved from a North Central Association (NCA) grave concern before my arrival to a Division the NCA singled out as one of the universitys three greatest strengths in its ten-year accreditation report, less than one-year after my arrival
Served as the Minnesota State Colleges and Universities (MnSCU) chief advisor on marketing to the Vice Chancellor
Six-year graduation rate improved from last in the Minnesota State Colleges and Universities system to first or second by my third and fourth years as the chief retention officer
Application to matriculation yield improved from 55% to 68%, representing the highest yield of any Minnesota public university
Incorporated online application and mass-customized-emails for the first in time in schools history
EXECUTIVE DIRECTOR, THE PRINCETON REVIEW, LOS ANGELES, CALIFORNIA (1992-1997)
Managed an administrative staff of 10-12 and a teaching staff of over 80
Enrollment grew at least 20% each year while profits exceeded 8% each year of my tenure
Developed corporate partnership with AT&T and Nike to bring test preparation to underrepresented populations
Education
UNIVERISTY OF CALIFORNIA, LOS ANGELES
CALIFONRIA STATE NORTHRIDGE, NORTHRIDGE, CALIFORNIA
BA Political Science
UNIVERSITY OF SOUTHERN CALIFORNIA
MA Professional Writing
MICHIGAN STATE UNIVERSITY
Ph.D. (ABD) Mass Media
Adam Park
VP Exponent Partners
Former President of Embark
******@*****.***
Karen Symms Gallagher
Dean Rossier School of Education
University of Southern California
*******@***.***.
Distinguished Fellow (the universitys highest award)
John Katzman
Chief Executive Officer
2U Inc.
********@****.***
Joe Merante
Vice President for Enrollment Management, Retired
Loyola Marymount University
*******@*****.***
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