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Marco De Veglia Resume
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Marco De Veglia
New York City, NY 10003
marco AT de Veglia.com
Current job Internet Marketer and marketing consultant
2005
- 2007Marketing Director & Partner, ABTC
2003
- 2004
CRM Unit Director, iLeo
2001
- 2002
Strategic Planning Director, D'Arcy Group
2000
- 2001Director
of Interactive Strategies, D'Arcy Group
1995
- todayConsultant, Open Minds (now Medius)
Internet Marketer and Marketing Consultant
In July 2007, I decided I wanted more freedom
and left the company, after selling my shares.
Making experience in creating "Automatic Internet Profit Centers" I focus now on creating Internet businesses
that make automatic streams of income.
I do that on my own or with partnership with
other Internet businesses.
Working also on marketing communications and positioning projects However, I also do contract marketing consulting
with direct clients and ad agencies.
And I am always open to good international
opportunities in the Strategic/Account Planning
service, focused on USA, UK and Australian
ad agencies.
I keep my partnership with the Trout & Partners network, the Italian chair in the Caples Award committee and a presence in the China CRM International panel of experts.
2005
- 2007Marketing Director & Partner, ABTC
In
January 2005, for the first time I tried myself on the other half of the table, as an advertising client.
I became partner of a firm doing seminars and training audio/video, as their marketing director.
In charge of whole marketing and CRM for a startup
The company is called Alfio Bardolla Training Company and it's the first and only company in Italy teaching people about money.
In this company I did it all: from positioning, to corporate identity, marketing strategy, internet strategy and development, advertising strategy, media buying and creative.
And CRM management and development (I actually developed the special CRM application).
After doing it all myself during startup phase, I am today managing our 3 people marketing dept.
Completing my experience spectrum, being accountable every week for business results
This is really a great experience for me, not only because now I work for a "client" (but I we still do ad and direct marketing work in house, just PR are outsourced), but because this job is totally accountable.
I see if what we do in adv and dm works every week, because we are filling the seats to our seminars straight from advertising (the inside sales are just recently doing outbound).
Now you have an agency man who worked as "the client" too
In this company, I am a partner, so directly involved in management.
I think this experience completed my portfolio with what is usually lacking in agencies: a vision from the other side of the table and a direct responsability on results and media expenditure.
Now I can say agency clients "I know, I've been there".
Update 2007
The company has grossed about 2 millions euros in 2006 and it's the #1 company in the country for consumer seminars.
2003
- 2004CRM Unit Director, iLeo
In January 2003, I've been asked to help iLeo agency with its CRM unit.
In charge of CRM unit
In this role I'm in charge of CRM projects, and their integration with marketing activities.
The new agency of Leo Burnett Group
iLeo is the new agency of Leo Burnett Group, dedicated to CRM, Direct Marketing and Interactive.
This is still a long-term, in-house, consulting assignment
In 2003, I've been included in two international CRM expert panels: CRM Guru and GreaterChinaCRM.
2001
- 2002Strategic Planning Director, D'Arcy Group
In October 2000, I've been asked to cover the role of Strategic Planning Director for D'Arcy group.
In charge of online-offline integration
In this role I'm also in charge of strategies for the integrated marketing communications agency Azzurra IMP, overseeing both offline and online strategies and their integration.
I also maintain my previous assignment as Director of Interactive Strategies for the agency.
This is still a long-term, in-house, consulting assignment
2000
- 2001Director
of Interactive Strategies, Azzurra New Media (D'Arcy Group)
In January 2000 D'Arcy Italia asked me to help them open Azzurra New Media, their new media unit.
"grey hair" guy who gets the Net
As a consultant, my role have been Director of Interactive Strategies and interim Managing Director (the agency structured properly in 2001: 30+ people in March 2001).
In this assignment, I used my account planning skills, coupled with my 5 years experience of Internet marketing.
Among my most important accomplishment:
Worldwide role
& winning new business
in charge of worldwide interactive brand strategy for Fiat
6 (out of 7) new business won during the
2000 year
CRM Group & CRM Italia
In January 2002 I launched two projects in the CRM market: CRM Group and CRM Italia.
1995
- todayConsultant, Open Minds
In 1995 I founded Open Minds, my communications consultancy.
Getting many different skills in a short time
Developing international experience
Open Minds had a two-steps evolution:
1995 - 1998: focus on CRM and New Media
1999 onwards: focus on strategy consulting
Open Minds helped me to acquire many different skills in a relatively short time. I would have never got them with a traditional agency experience.
I worked with large and small clients, Italian and international
I worked on CRM, advertising, new media, "general" consulting and training
I built a small, profitable business from zero to a comfortable living for me and my family
I had the time to think, read, experiment
And thanks to the Internet it has been a natural for me to get a really international opening and vision.
I've developed an international network of professionals (USA, UK, Canada, Germany, Australia and South Africa) that I could activate on projects
in 1999 I became the Italian partner of
Trout & Partners, the international consultancy founded by Jack Trout
I have been also nominated John Caples International Awards Country Chair for Italy
Open Minds: my "on-field" MBA
Open Minds has been my "personal, non-standard, on-field MBA": a tough decision, but it made me the complete professional I am.
1992
- 1995Account Planner
After my experience as a copywriter, I decided my real interest was in strategy.
One of the few account planners in Italy
Good timing: BGS agency asked me to open their Strategic Planning dept in team with Dr. Sergio Tavazzani, probably the best account planner in Italy.
As a planner, I helped the agency win new business in its biggest growth years from 12th to 2th Italian agency for gross income.
National and international clients
Among my duties:
market analysis
qualitative and quantitative research
positioning and communication strategies
creative briefs and creativity assessment
I worked on most of the agency accounts.
1990
- 1992Copywriter
From salesman to copywriter in
six months flat
I decided to find a copywriting job in Milan, where all the Italian national and international agencies have their offices.
In six months flat I reached my goal.
I started working as a copywriter in a medium sized agency in Milan on national accounts: I did tv, print, posters and promotions.
Copy in the hottest shop in town
In 1991, I was bought as a copy by hot creative shop Barbella Gagliardi Saffirio (today BGSD'Arcy, the second biggest agency in Italy).
1989
- 1990IT Salesman
As Area Manager I sold computers and electronics I became the regional sales manager for Amstrad, an English turbo-growth company at that time (computers and consumer electronics).
My goal was to go to Milan, to find the really professional job opportunities I could not find in the small town where I lived.
This company seemed a good opportunity to reach this goal.
A good adman has to be a salesman: I was This "frontline" sales experience in a business-to-business competitive market, remains important because of the experience of life at the sales and marketing frontline.
1986
- 1989
IT Professional
Independent
IT consultant and programmer Independent IT consultant: I trained on PC and software, installed software and hardware. I even wrote some software (using the Clipper compiler).
Among my clients there have been computer dealers (IBM and Olivetti) and clone makers for whom I evaluated imported products and wrote marketing documentation for the sales force.
Started dealing with consulting and marketing During these years I started to learn two things I used in subsequent years: consulting and marketing communications.
1984
- 1986Store Manager
(computer shop)
After completing my military service as a leutenant, my first job was as store assistant in a computer shop (the only one in my hometown, Triest).
Started as shop assistant: store manager after 8 months After 8 months the owners opened another shop promoting me as as store manager, working with two shop assistants and one guy in technical support.
I suggested the owners to start a mail order for computer users, but they didn't buy it: too bad, but I started to get interested about marketing, my actual job.
School, Languages, Computer, Internet
Education
BA,
Italian Liceo Scientifico.
Since 1984 I have been building a marketing, marcom, psychology, NLP and finance library which now counts 147 titles.
Languages English, fluent.
Italian, mother tongue.
Computer Since 1979. MSDOS, Windows95, Macintosh.
Microsoft Office (Word, Excel, PowerPoint), DTP software (FreeHand, PageMaker) database (dBase, FileMaker Pro), programming (Basic, Clipper) and Web development (FrontPage). Customer Relationship Management software (GoldMine, Onyx, Pivotal, SalesLogix, Siebel, Vantive) working or functional knowledge I acquired for my consulting work in Italy.
Internet Since 1994. Daily use of email and web.
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contact me at marco AT de Veglia.com
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