Lale Yurukoglu
Email: *********@********.***
Address: **** *********** **.
City: Washington
State: DC
Zip: 20016
Country: USA
Phone: 571-***-****
Skill Level: Experienced
Salary Range: > $250,000
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Dear Sir/Madam,
I am writing to you to apply for Sales Manager position. As you will see from my resume I have extensive sales experience as well as Hospitality Industry management. Although, I have been out of the industry for several years, as a result of unfortunate health related issues in my family, I have not lost the desire or the ability to sell and manage client relations. I believe I was born with an innate ability to identify prospects, anticipate their needs and close sales.
In my previous positions uniquely qualifies me for this particular job. Working for hotel Monticello, I have experienced boutique hotel setting which gave me access to work at every aspect of the management. When necessary, I managed the front office, other days, I worked closely with the reservation and revenue manager on daily booking, some days cooperated with housekeeping department by conducting quality control.
I was able to maintain client loyalty by providing individualized service and set up close relationships with our client base. I could identify many clients by name and their choices and achieved high guest satisfaction.
In addition to my sales experience and client relations, I have lived and worked in Washington DC last 35 years, so I am very familiar with the local companies and follow the social and business related developments in the Metropolitan Washington DC. I am also connected with the international Organizations that are a very important source when it comes to soliciting business for the Hotel Industry.
Capitol Hill is one of the most important locations of the country, therefore every major city and their business world is our client base.
I am a dedicated professional and would like to attend every detail of my job. I am dependable and have a positive attitude for life. I take pride in my profession.
I am very comfortable going on outside sales calls; I am proficient in Delphi and Opera.
I hope you will give me a chance to introduce myself in the near future.
Yours Sincerely,
Lale Yurukoglu
RESUME
Lale Yurukoglu
4520 Butterworth Place, NW
Washington DC 20016
Phone 571-***-**** *********@********.***
Professional Summary
Motivated and results-driven professional experienced in customer care, sales and marketing, operations in a variety of industries. Detail oriented, manages multiple projects simultaneously. Additional experience in management, operations, communications, administration and human resources. Proven ability to manage key accounts due to customer-focused attitude and highly developed interpersonal and communication skills.
Experience
Holiday Inn Georgetown March 2007 - May 2009
Director of Catering
Managed and booked 5000 square feet meeting space to maximize hotel revenue. Managed menu and beverage orders, prepared daily Banquet Event Orders (BEO). Maintained customer relations with existing accounts and developed new markets by following leads, generated through 3rd party planners, phone calls and outside sales. Duties included, but not limited to, coordinated the audio visual rentals, rooming lists, VIP`s, decorations and conducting pre conference meetings, with the related staff, negotiated with the clients and other vendors, finalized arrangements and prepared the invoices.
Participated in the sales meetings, prepared yearly budgeting and sales reports, and represented the hotel in various associations.
Hotel Monticello of Georgetown April 2006-March 2007
Director of Sales
Created and expanded on the sales contacts, started a direct mail campaign to introduce the new name of the hotel to existing client base. Developed close relationships with the local businesses to gain their loyalty. Overcame the limitations of a small property by using the meeting space and developing relationships with catering companies. Sells, coordinates, customizes the occasions according the clients needs. Prepares contracts, BEOs, works on menu selection, budgeting, negotiates with the clients and catering companies, purchasing, finalizes the arrangements and prepares the invoices.
Involved in every aspects of managing a hotel, learned the front desk and house keeping operations, participated and lead sales & management meetings, created reports for the higher management, prepared the 2007 budget. Took over the managing the functions with a catering service in addition to daily tasks of a Director of Sales. Participated monthly gatherings of various associations in town.
Staybridge Suites, Herndon, VA July - October 2005
Sales Manager
Created and expanded all facets of hotel business, specializing in maximizing weekend occupancy. Took initiative to cultivate all lead sources to generate new leads and bring in business.
Capricorn, LLC, (Crustie`s Bakery) Chantilly, VA 1993 - 2005
General Manager (Wholesale and Retail Operation)
In charge of daily operations of a wholesale and retail bakery with a store front deli-lunch counter. Supervised staff of 12 in three different shifts and coordinated the time schedule for hourly employees in production. Identified client base needs and expectations and developed products accordingly.
Worked closely with the nation's largest grocery chains, wholesale clubs, convenience stores and hotels buyers and purchasers to increase sales and support sales staff.
Purchased products for the bakery and deli, worked on packaging of the items sold in the front store.
Identified, designed and implemented business strategies, including marketing and promotions, resulting in sales increases every year. Participated in trade shows to increase visibility and monitor competitors.
Recruited, interviewed and trained staff.
Kept records of customer service issues and responded the complaints in timely manner and met the sanitary requirements of the county on daily basis.
American Express Travel, Tysons Corner, VA 1989 - 1991
Manager / Agent
Managed a travel agency specializing in business and vacation package travel. Responsibilities included oversight of all administrative, budget and marketing activities. Supervised three travel agents.
Accomplishments include increased agency sales from $1 million to more than $5 million in annual sales, more than $2 million in personal sales.
American Chemical Society, Washington, DC 1985-1989
Travel and Meeting Coordinator
Coordinated and managed meetings, seminars, and member travel for an international professional organization with 500,000 members. Responsible for all aspects of planning and implementation of 24 local, regional and international meetings per year ranging in size from 1,000 to 38,000 attendees.
Education
George Washington University, Washington, DC B.A. in Communications
University of Istanbul Business School (courses in Economics, statistics, finance, accounting, and marketing)
Certified in Word and Excel from NOVA and proficient in Delphi Catering system.