Sales Design
Resume:
Version (** KB)
(** KB)
Eric Norstrom
abp050@r.postjobfree.com
summary:
More than eleven years of experience in e-business, Internet solutions
and web development. Specific expertise in creative direction, information
architecture, usability analysis and testing, business analysis, content
management, writing/editing web content, visual information design and
prototyping. Proven abilities in team leadership, project management,
technical troubleshooting, and sales/ proposal support.
experience:
Director, Creative
Services – World Avenue
March 2005 - Present
Responsible for building and managing the creative services department,
including graphic designers, copywriters, information architects, user
interface engineers and traffic.
Lead Interaction Designer
– Digitas
May 2004 - March 2005
Served as lead interaction designer for multiple projects for AT&T,
including consumer wireless initiative and their CallVantage VoIP consumer
and retail web site updates/maintenance. Responsible for the creation
of user definitions, use cases, site architectures, wireframes, and
usability and user acceptance test plans.
Manager, Site Production
– Corporate Communications Broadcast Network (CCBN)
October 2003 – May 2004 (Purchased
by Thomson Financial)
CCBN / Thomson Financial has produced corporate IR web sites for more
than 2000 companies, incorporating key financial content while maintaining
the look and feel of their individual corporate site. During my 6-month
tenure, departmental production increased more than 20% from the previous
6-month period, and approximately 30% for the same time-period year-over-year.
Main responsibilities included:
direct management and mentorship of 7 team leads and specialists,
and oversight of 24-person team of Site Producers, Developers and
Editors for Boston and San Francisco offices
working with the Product Management team to finalize, roll-out,
enhance and support a custom-built tool for the production and maintenance
of all corporate IR web sites.
Other managerial responsibilities included: improving
design and development processes, setting and tracking quarterly goals,
interviewing and hiring of department personnel.
Manager / Sr. Information
Architect – Braun Consulting
September 2000 – August 2003
Founding member of Braun’s User Experience Group (UEG). Managerial
duties included interviewing and hiring of other information architects
and visual designers, direct management and mentorship of Boston-based
IA’s and visual design team, working with the UEG and technology
leadership to develop and refine methodology and deliverables, assistance
in proposal writing, and producing and delivering sales presentations.
Client Projects:
Managed design and user-centric development efforts, produced and maintained
complex specifications, facilitated user and stakeholder interviews
and focus groups, conducted usability testing, drove collaboration with
the technical team to resolve implementation issues and ensured quality
user experience and visual design deliverables for:
Product & disease management sites (Biogen)
My HealthZone: Private label healthcare information portal (Schering-Plough)
Lipitor Norvasc: Worldwide global product intranets (Pfizer)
US sales data information reporting consolidation and redesign
(Pharmacia)
Internal Projects:
Braun’s recruiting/careers web site– re-architecture
and design direction
Experience Diagnostix – conception and creation of four templated
user experience “products” that delivered a low-cost,
high-impact introduction to Braun’s UEG capabilities
Sr. Information Architect
/ Internet Strategist - Cybear, Inc.
September 1999 – September 2000
Worked directly with the senior management team to develop and execute
the Internet healthcare company’s strategy, analysis, design,
and development. Managed creative team of 5 people – conducting
user interviews and developing scenarios, use cases, wire frames, prototypes
and preliminary/final GUI design. Development areas included corporate
web site, subscription based portal sites for physicians, pharmacists,
and office managers, consumer health information portals, integration/enhancements
of 3rd party software into core product sites, and installation CD for
ISP services and full product demonstrations.
Creative Director
/ IA - Telegraph.net
January 1998 - September 1999 (purchased
by Cybear, Inc.)
Directed creative team of 4 people through initial strategy, client
and user interviews, wireframe development, and initial and final GUI
design layout for South Florida Internet consulting firm. Also served
in the role of client relations and sales/new business. Instrumental
in driving the growth of the company – from 11 to 27 employees
and from $500,000 in annual revenue to $1,200,000 the following year.
Founder/Partner -
eman communications design, inc.
February 1996 - January 1998 (merged
with Telegraph.net)
Founded and served as president of design/strategy focused company devoted
to the development of web sites and online corporate identities.
Graphic Designer/Jr.
Copywriter – The Bonner Group
June 1995 - January 1996
Performed design and layout of newspaper and magazine advertisements,
stationery packages and logos; script writing for local television and
radio ads; and assistance with focus group development for full service
ad agency.
education:
University of Florida – Gainesville,
Florida
Graduated May 1995 - With Honors
Bachelor of Science in Advertising, outside concentration in Computer
Information Sciences
conferences:
2003 Intranet Usability (N/Ng) 2002 Presenting Data and Information
(Edward Tufte) 2000 webLA 1998 AIGA Internet Only Conference 1998
HOW Design Conference 1997 Florida Philanthropy Conference (Speaker)
1997 American Center for Design Living Surfaces Conference 1996
Electronic Design Association WebDay (Speaker)
recognition:
MSActiveSource.com, 2002
Finalist Award, Healthcare Category, Massachusetts Interactive
Media Council
Platinum Award, Best Healthcare Content Site, eHealthcare Leadership
Awards
Published in Graphic Design on a Limited Budget
2 Rockport Publishing, 1998
Website recognition in AdobeMag.com, 1997
skills:
HTML, DHTML, XHTML, XML, CSS
Visio, OmniGraffle, Dreamweaver, Photoshop, Acrobat, Office, Mac, Windows.
Experience with portal software and content management systems
references:
Available upon request
Contact this candidate