Sales Manager

Raymond Meek

Email: *********@********.***

Address: PO Box 1078

City: Rancho Murieta

State: CA

Zip: 95683

Country: USA

Phone: 916-***-****

Skill Level: Director

Salary Range: $90,000

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

RAYMOND MEEK

PO Box 1078 Rancho Murieta, California 95683 916-***-**** *********@********.***

SUMMARY OF QUALIFICATIONS

A highly accomplished sales executive with extensive experience in the consumer packaged goods, foodservice, direct store delivery, and association management arena. Successful background also includes business development, brand management, product launch, distribution, strategic planning, plan implementation, trade execution, budgeting, cost center oversight and team / people management.

PROFESSIONAL EXPERIENCE

CALIFORNIA RESTAURANT ASSOCIATION - Sacramento, California December 2006 - November 2012

Vice President, Member Development

Oversaw and directed all membership operations including member acquisition, retention, and customer relations for the CRA. Other duties included creating and executing a long-term strategic sales model, developing partner programs and advertising plans to increase non-dues revenue and revamping the educational training programs.

* Developed and implemented new organizational structure for Member Development team including roles, responsibilities, and job accountabilities.

* Developed and implemented new compensation structure for sales team.

* Led member development team during a tumultuous economic down-turn and stabilized membership base.

* Developed and established CRA`s Legal Center and printed Legal Insights.

* Increased non-dues revenue by 350%

PEPSI BOTTLING GROUP/PEPSICO - Sacramento, California June 1986 -August 2006

Regional Sales Manager ( 2006 )

Continued forward progression to direct sales and distribution with accountability for $140 million in annual sales. Collaborate with other functional areas to resolve issues, devise contingency action plans and lead trade execution. Manage $9.5 million direct labor budget, establish annual operating plans and oversee 230 direct and indirect personnel.

* Oversaw sales and trade execution of all retail outlets in Sacramento area. Key focus giving to growing Mass and Wholesale channels.

* Managed core brand volume as well as innovation margin execution and focus to deliver volume and revenue targets.

* Raised sales of flavored water and energy drinks by more than 300% and 200%, respectively, over the previous year due a six-week program to track goals and accountability at the individual level.

* Reduced cost index 1.5% by implementing a new staffing model that incorporated additional flexibility to allow accurate management of labor dollars against full-time equivalent headcount.

* Built high quality teams by overseeing hiring and training, facilitating certification for front-line selling personnel and closely evaluating performance.

* Achieved goals by devising volume and revenue plans that incorporate production and staffing requirements while also delivering net price targets for package and category.

* Spearheaded initiatives to drive sales volume including distribution of new and existing brands, promotional programs and sales contests.

Director of Foodservice ( 2000 - 2006 )

Led activities of a 16-member sales team covering North Central California and Western Nevada to drive 3.5 million annual case sales volume and $39 million in annual revenue. Defined sales objectives, managed budget, prepared forecasts and developed customer relationships.

* Attained sales volume, revenue and equipment objectives for five consecutive years through detailed monitoring of volume and price equations combined with effective management of sales team.

* Developed and implemented Annual Operating Plan for Territory that included a vending commission and pricing program that has been adopted into the entire West Coast operation.

* Established a -Standard Work Week Schedule- for field sales that was adopted as a national PBG standard.

* Fueled total volume increase of 9% and revenue increase of 14% during position tenure by evaluating each channel of business to create action plans for improvement or focus on other channels for opportunities.

* Provided ongoing coaching and training to personnel to optimize selling skills and identify areas requiring enhancement.

Key Account Manager ( 1998 - 2000 )

Cultivated, secured and maintained business through cold calling, relationship-building and follow-ups. Served as Subject Matter Expert to the foodservice team.

* Acquired 34 new customer accounts in one year including the City of Sacramento and Arco Arena, both major accounts involving very large conversions and several hundred pieces of equipment.

* Heightened volume 1.9% and grew revenue 4.5% in 1999 by expanding customer base, ensuring customers were selling correct brands and packages and cold-calling new prospects.

* Drove selling initiatives and ensured representatives complied with processes and procedures.

Territory Sales Manager ( 1996 - 1998 )

Directed frontline sales team of 13 representatives and 50 merchandisers to achieve goals. Communicated daily, weekly and monthly sales objectives. Monitored staff performance.

* Successfully led team during closure of a satellite building to deliver plan goals of three million annual case sales volume and $20 million annual revenue.

Customer Sales Representative/Account Development Representative ( 1986 - 1996 )

Promoted through positions of increasing responsibility to manage up to 200 wired customer accounts. Reported to Territory Sales Manager.

* Increased volume and revenue by securing sales in ad activity and marketing agreements.

* Consistently achieved sales quota of 10 net new machine placements per month as a Vending Territory Manager.

* Honored as Sales Representatives of the Year in 1989 and Sales Representative of the Quarter five times while working as a Route Salesman.

EDUCATION

CALIFORNIA STATE UNIVERSITY - Sacramento, California 1986

Bachelor`s Degree in Organizational Communication Studies

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