Marketing Manager
Resume:
Judy Ray
Email: aboz8d@r.postjobfree.com
Address: **** ******* ******
City: Alpharetta
State: GA
Zip: 30022
Country: USA
Phone: 770-***-****
Skill Level: Director
Salary Range: 150
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Judy Ray
3040 Gadsden Street
Alpharetta, GA 30022
aboz8d@r.postjobfree.com
Well qualified to leverage extensive industry knowledge, skills, and experience in Customer Relationship Marketing, Operations and Management.
A solid, diverse leader in managing products and services in a telecommunications and internet environment. Experience spans across Marketing, Product Marketing, Product Management and Operations organizations; covering Consumer, B2B, and B2B2C segments. Demonstrable track record in forecasting, budgeting, managing P&L accounts and bringing margins in on target. An excellent relationship manager with external customers, outsource partners and vendors on an international basis. Experienced in Sales and Marketing planning and performance oversight. Recognized leader of cross-functional organizations on executing projects from ideation to completion in the design of marketing strategy and data driven insights based upon client/customer needs resulting in actionable directives.
Core Knowledge & Skill Areas:
Marketing Strategy & Execution
Call Center Operations
Search Engine Marketing
Business Case Development
Direct Marketing
Operational Launch Management
Contract Development
Product Marketing
Market Research
Project Management
Professional Experience:
Senior Consultant, Marketing Operations
Customer Focused Strategies
Alpharetta, GA
2010 - Present
- Repeatedly sought-after consultant with the ability to turn strategies, targets and issues into actionable measurable plans. The staff augmentation assignments cover new operational deployments, market strategies and market research.
- Recent examples include Home Security, Home Automation, Interactive Dispatch Services, Mobile TV, Wi-Fi, Machine-to-Machine (M2M), Telematics, Personal Emergency Response Systems (PERS) and Application Programming Interface (API) strategies and Video Calling.
- Consultant on digital and social media applications to implement new marketing channels
- Led the program management Launch Readiness Testing team for Firethorn`s new product release of SWAGG(tm). Provided executive dashboards, strategic recommendations, competitive analysis, Go-To-Market launch plans, client presentation materials, operational project management, defect/issue tracking and resolution, and leadership communications.
- Clients include AT&T, Firethorn (subsidiary of Qualcomm), Ericsson, Rogers and Cox Communications.
Vice President, Customer Relationship Marketing
Javelin Direct, Inc. (Omnicom agency)
Atlanta, GA
2008 -2010
-Led the agency Customer Relationship Marketing consulting efforts for clients` acquisition marketing, base marketing and retention campaigns.
- Negotiated the agency consulting contracts and managed the financial results.
- Designed customer-centric marketing campaigns across multi-channels. Provided the contact strategy, results measurement, direct marketing campaigns and call center operational deployments.
- All engagements inclusive of business cases, predictive model builds, offer creation, sales/service representative training, and incentive programs.
- Clients included Salesforce.com, Allstate and AT&T Uverse.
- Key member of the Javelin team to be awarded the -2009 Vendor of the Year- from AT&T.
Director Customer Relationship Marketing Consulting
Amdocs, Inc.
Alpharetta, GA
2006 - 2008
- Identified and developed CRM client opportunities in the telecom and cable industries.
- Led CRM efforts across all Customer Experience Systems (BSS/OSS/CRM/Digital Commerce) consulting engagements.
- Provided marketing strategy, call center operations process improvements and market research.
- Led high-profile marketing research assignment on a new retail channel evaluation.
- Published white paper on -How to Retain the Business Customer.-
- Clients included AT&T, Comcast, Verizon, Rogers, Telmex, Telcel, DirecTV, Sprint Nextel, TMobile and Vodafone Hungary.
Director, Enterprise Base Marketing
Sprint Nextel
Norcross, GA
2003 - 2006
- Managed the business segment targeting strategies for both Nextel (iDEN technology) and Sprint (CDMA technology) for both retention and revenue generation. 2005 performance delivery included 1.6M Net Incremental customers and $431M in incremental revenue; all below the Cost per Gross Add (CPGA).
- Established marketing programs using predictive modeling to target churn and increase customer loyalty, satisfaction and revenue.
- Developed associated customer communications - direct mail, outbound calling, email, social networks, and text messaging.
- Maintained a budget of $80M+ and led a staff of 18 managers. Program operations managed across 7 dedicated call centers.
Faculty Member for Project Management
University of Phoenix
Tacoma, WA * 2003
Director, Product Management, Fixed Wireless Services
AT&T Wireless Services
Redmond, WA
1996 - 2002
- Created and managed the AT&T Digital Broadband business case, the product roadmaps and revenue forecasts.
- Negotiated service agreements for vendor call center services and vendor supplemental voice services, i.e. Operator Services, E911
- Implemented the Local Number Portability operational process and the Interconnection Agreements with the Local Exchange companies.
Manager, Mass Markets Operations
U S WEST Communications
Seattle, WA
1987 - 1996
- Led the Call Center Methods & Procedures organization with a staff of 24 managers. Produced the M&Ps and Call Center training documents on all features and services for the Small Business and Residential call centers.
Early Career Experience:
Manager, International Engineering Services
Whirlpool Corporation
Benton Harbor, MI
1978 - 1987
Manufacturing Engineer
Ford Motor Company
Troy, MI
1977 - 1978
Education:
M.S. in Technical Communication, 1997
University of Washington, Seattle, WA
B.S. in Engineering, 1977
Michigan State University, East Lansing, MI
Organization Affiliation & Memberships:
- Program Management Institute (PMI), Atlanta Chapter
- Marketing Executives Networking Group (MENG)
- University of Washington Engineering Alumni Association
- Global Habitat for Humanity
- The United Nations Children`s Fund - Unicef / Unicef Water Project
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