Marketing Management
Resume:
Yogesh V. Joshi
March ****
YOGESH V. JOSHI
Robert H. Smith School of Business ******@*******.***.***
University of Maryland at College Park Phone: +1-301-***-****
**** *** ******** **** ***: +1-301-***-****
College Park, MD 20742 http://www.rhsmith.umd.edu/faculty/yjoshi
EDUCATION
Doctor of Philosophy, Master of Arts 2002-2007
University of Pennsylvania, The Wharton School Philadelphia, PA
Master of Science 1998-2000
Massachusetts Institute of Technology, School of Engineering Cambridge, MA
Bachelor of Technology 1994-1998
Indian Institute of Technology Bombay, Mechanical Engineering Mumbai, India
EMPLOYMENT
Assistant Professor, Department of Marketing2007-presentUniversity of Maryland, Robert H. Smith School of Business College Park, MD
Business Analyst2000-2002McKinsey & Company Stamford, CT
HONORS AND AWARDS
2011 INFORMS Management Science Distinguished Service Award
2011 Marketing Science Institute (MSI) Young Scholar
2010 INFORMS Management Science Meritorious Service Award
2009 Research Award, Dingman Center for Entrepreneurship, University of Maryland
2006 AMA-Sheth Foundation Doctoral Consortium Fellow
2002-2006 Research Fellow in Marketing, The Wharton School
1998 J.N. Tata Endowment Scholarship
rd
1992 Maths Olympiad (3 prize), Mathematics Association of IIT Bombay
1991-97 National Talent Search Examination Scholar, National Council of Educational
Research & Training, Government of India
RESEARCH GRANTS
2011 MSI Research Competition Award for Communication and Branding in a Digital Era
2010-2013 National Science Foundation (NSF) Research Grant (co-PI, $0.5 M)
2009 Research Award, Center for Intl. Business Education & Research, University of
IV. Work in Progress
5. Strategic Signals of Innovation (with Tao Chen).
6. Building the B[r]and: A Generalized Diffusion Model for Understanding How Social Media
Drives Customer Engagement and Sales (with Liye Ma, William Rand and Louiqa Raschid).
7. Independence and Imitation in New Product Diffusion: Competing Risks or Compensatory
Influences? (with Christophe Van den Bulte).
8. Prediction With Twitter (with Derek Monner and William Rand).
CONFERENCE PRESENTATIONS
Predicting User Behavior in Social Media, SCECR 2012, Montreal, Canada, June 2012.
Under-promising and Over-delivering: Strategic Implications of Word of Mouth, UTD-FORMS
Conference, Dallas, TX, February 2012.
Identity Signaling with Social Capital: A Model of Symbolic Consumption, Summer 2011
Workshop on Psychology and Economics 9.0, Stanford Institute for Theoretical Economics,
Palo Alto, CA, September 2011 (presented by B. Ho).
Under-promising and Over-delivering: Implications of Word of Mouth, INFORMS Marketing
Science Conference, Houston, TX, June 2011.
Social Tag Maps: A New Approach for Understanding Brand Association Networks, INFORMS
Marketing Science Conference, Houston, TX, June 2011 (presented by H. Nam).
3
Yogesh V. Joshi March 2012
Understanding Diffusion in Digital Social Media, The 2nd Annual Complexity in Business
Conference, Washington DC, November 2010 (presented by W. Rand).
Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation,
Summer
Institute in Competitive Strategy, University of California, Berkeley, CA, July 2010.
Invited Discussant, The Summer Institute in Competitive Strategy, University of
California,
Berkeley, CA, July 2009.
Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation,
INFORMS
Marketing Science Conference, Ann Arbor, MI, June 2009.
Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation,
INFORMS
Annual Conference, Washington DC, October 2008.
Independence and Imitation in New Product Diffusion: Competing Risks or Compensatory
Influences? INFORMS Marketing Science Conference, Vancouver, BC, Canada, June 2008
(presented by C. Van den Bulte).
Invited Discussant, The Automotive Mini-Conference, International Motor Vehicle Program
(IMVP), University of Pennsylvania, Philadelphia, PA, June 2007.
A Theory of Combative Advertising, INFORMS Marketing Science Conference, Atlanta, GA,
June 2005.
Optimal Product Variety over Time, INFORMS Marketing Science Conference, Atlanta, GA,
June 2005.
New Product Diffusion with Influentials and Imitators, INFORMS Marketing Science
Conference, Atlanta, GA, June 2005 (presented by C. Van den Bulte).
Marketing Metrics: A Decision Support System for Assessing Marketing Productivity,
INFORMS Marketing Science Conference, Atlanta, GA, June 2005 (presented by D. Reibstein).
Marketing Metrics: A Decision Support System for Assessing Marketing Productivity, The
JMR/
MSI Conference on Collaborative Research, Yale University, New Haven, CT, December 2004
(presented by D. Reibstein).
Optimal Product Variety over Time, The Winter Product & Process Innovation Conference,
Park City, UT, February 2004 (presented jointly with D. Reibstein).
INVITED RESEARCH PRESENTATIONS
INSEAD Annual Marketing Camp [sch. June 2012]
University of Pittsburgh - Katz [January 2012]
Marketing Science Institute (MSI) Young Scholars Program [January 2011]
Duke University - Fuqua [November 2010]
University of Washington - Foster [November 2010]
4
Yogesh V. Joshi March 2012
Washington University in St. Louis - Olin [February 2010]
University of Maryland - Dingman Center for Entrepreneurship [February 2009]
George Mason University - Fall DC Marketing Colloquium [September 2008]
University of Maryland - Smith [December 2006]
Indian School of Business [November 2006]
Hong Kong University of Science and Technology [October 2006]
London Business School [October 2006]
Babson College [October 2006]
University of Minnesota - Carlson [October 2006]
Southern Methodist University - Cox [October 2006]
PROFESSIONAL ACTIVITIES
Ad-hoc Reviewer for:
AMA Marketing Educators Conference
Decision Sciences
IEEE Transactions on Engineering Management
IMA Journal of Management Mathematics
Information Systems Research
International Journal of Research in Marketing
Journal of Retailing
Journal of Marketing
Management Science
Manufacturing & Service Operations Management
Marketing Science
MIT Sloan Management Review
MSI - Marketing Science Institute
Operations Research
Production and Operations Management
PDMA - Product Development Management Association
DOCTORAL DISSERTATION COMMITTEES (MEMBER)
He Chen, DOIT, 2013-exp
Hyoryung Nam, Marketing, 2012-exp Erasmus University (Business Economics)
Peggy Tseng, Marketing, 2009 University of Delaware
STUDENT MENTORING
Committee Member, Second Year Paper, for doctoral student Tom Kim:
2011-2012Advisor,
MBA Management Consulting project: Spring 2011, 2010
Advisor, MBA Independent Study Project: Spring 2011
Committee Member, Second Year Paper, for doctoral student Qian Li:
2009-2010
Advisor, Second Year Paper, for doctoral student John Healey: 2009-2010
Advisor, Independent Study Project - MBA Industry Internship: Spring 2010
Senior Thesis Discussant in the Gemstone (undergraduate) Program:
2008-2009
5
Yogesh V. JoshiMarch 2012TEACHING
Undergraduate:
Customer Centric Innovation:
Spring 2012, 2011, 2010, 2009
New Product Marketing:
Fall 2007
MBA [
full time and part time programs]:
New Product Development: Spring 2012, 2011, 2010, Summer 2011
MBA Consulting Program: Spring 2011, 2010
New Product Marketing: Fall 2009
Doctoral:
Mathematical Models in Marketing: Spring 2011, 2009
Executive Education Programs:
Certificate in Innovation Management: Spring 2012
SMPS Leadership Advancement Program: Fall 2011
SERVICE
2011-12 Academic Advisor, Team MBA
2011-12 Member, University of Maryland Banneker/Key Scholarship Selection Committee
2010-11 Faculty Champion, Team MBA
2010-11 Member, Marketing PhD Program Admissions Committee
2010-11 Member, University of Maryland Banneker/Key Scholarship Selection Committee
2009-10 Chair, Marketing Department Seminar Series
2009-10 Member, MBA Task Force, Marketing Department
2008-09 Member, Marketing Department Hiring Subcommittee - Analytical Models
2008-09 Member, Marketing Department Coordinator Search Committee
PERSONAL INFORMATION
Country of citizenship: India.
U.S. immigration status: Permanent resident.
6
Contact this candidate