Marketing Management

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Chris Buba

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602-***-**** *****@***.***

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Mar 1997 May 2002 5

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Philadelphia Administration Senior Manager

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United States

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c Copyright Andersen Alumni Association 2012. All Rights Reserved.

chris buba.pdf

CHRISANNE C. BUBA

7726 E. Quill Lane Scottsdale, Arizona 85255 602-***-**** *****@***.***** RK E TIN G/MA RK ETIN G MA NA G E MEN T/CO MMU N ICA TION S

Strategic and forward-thinking agent of change with more than 20 years of progressive,

cross-industry marketing success,

continuously impacting bottom line. Hands-on entrepreneurial spirit and demonstrated

expertise in strategic market

planning, marketing communications, brand management, organizational leadership and

project management.

Participative leadership style with excellent skills in collaboration, cross-functional

team building, quality performance and

productivity improvement. Exhibits strong leadership, analytical, problem-solving, and

technical abilities. Adaptable and

budget-conscious problem solver known for attention to detail and ability to thrive in

fast-paced and competitive

environments. Expertise:

Strategic Planning Brand Management Marketing Communications Target Marketing

Advertising & Promotions

Marketing Management Demand Generation Project Management Client Relations Market

Development

Public Relations Web Development Account Management Competitive Market Intelligence

Event Management

EXP E R IE NC E

MCGLADREY,

Phoenix, Arizona 2003-Present

th

5 -largest public accounting firm in U.S., with $1.4B in sales, 7,000 employees, and 90

locations

Marketing Director

Created marketing strategies for Desert Southwest territory, including initiatives

related to client loyalty, go-to-market

strategies, lead generation, events, and seminars. Localized national brand awareness

campaigns, encompassing messaging,

advertising, online marketing, industry newsletters, and thought leadership. Cultivated

alliances internally, nationally, and

with outside vendors. Oversaw CRM database, including list development, campaign

tracking, and reporting for all lead

generation activities, such as e-mail marketing, online newsletters, white papers, and

direct mail. Named Marketer of Year in

2008 for collaboration and teaming on development of Center of Thinking Strategy and

McGladrey website.

Prepared and managed annual marketing and business development budgets. Served as member

of leadership team, all go-

to-market industry teams, and resource for industry trends/competitors collaborating with

local partners; participated in

national committee for marketing ROI. Ghostwrote articles and communications for regional

executive managing director.

Recommended, developed and implemented brand awareness campaign. Resulted in dramatic

increase in

awareness of McGladrey from virtually 0% in 2006 to 38% in 2010.

Pioneered and implemented strategic planning process among partner group, resulting in

strengthened cohes ion

and buy-in around major strategic objectives and more focused approach toward growth and

client service.

Participated on national marketing committees including Marketing Advisory Group, Web

Center of Thinking (COT),

marketing ROI and national marketin g strategic planning process.

Implement ed client loyalty initiative by launching voice of the client in terviews.

Marketing Director, American Express T ax & Business Services, merged into McGladrey,

October,

2005

o Spearheaded and led team developing new TBS advertising campaign for Phoenix,

resulting in increased

brand awareness, strengthened market position and new client revenue .

o Assumed responsibility for California marketing in Oct, .2004. Developed and led

integrated mar keting

and public relations campaign introducing Government Contractor Consulting services.

Organized

ongoing series of seminars, resulting in new clients with billings in excess of $250K

annually.

RIGHT MANAGEMENT CONSULTANTS, Philadelphia, PA 2002-2003

A $600 million provider of organizational consulting and career transition services

Director of Marketing, Eastern U .S. (1,500 employees in Eastern U .S.)

Created initial strategic plan for Eastern U .S., resulting in diverse marketing mix,

consistent positioning, redesign of

key account strategy and targeted outreach activities at all offices.

Developed and implemented integrated marketing model across Eastern U.S. Directed

evaluation of existing

communications programs and developed series of tactical value -added campaigns,

leveraging use of e-mail, direct

mail and advertising at local level. Introduced webinars and other web -based B2B tactics

into marketing mix,

providing best practices model for other regions of the firm.

CHRISANNE C. BUBA

Page 2 602-***-**** *****@***.***

ARTHUR ANDERSEN, LLP, Philadelphia, PA 1997-2002

A $9.5B provider of tax, audit and business consulting services. (Philadelphia office:

900 employees)

Marketing Manager

Bachelor of Science, Business Administration

Drexel University, Philadelphia Pennsylvania State University, State College

PR O FE SSION A L AFF ILIA TIO N S

Scottsdale Leadership Graduate Class XX American Marketing Association (AMA)

Designed strategic marketing program targeted to key buyers/decision makers at top

accounts; developed national

communications and directed implementation at top 10 U .S. offices; resulted in deepened

relationships as

measured by increase in multi-service clients.

Formulated strategic positioning for target market development, driving total team

approach to key account

management.

Developed and implemented integrated strategic marketing campaigns for key lead partners,

significant growth

(20%) achieved in service industry practices including Real Estate, Healthcare, Financial

Services, Professional

Services and Business Consulting.

Led redesign of Philadelphia office website, which became the template for offices around

the country.

Created, designed and managed large scale events, including:

o National conference for CFOs of Global 1000 companies. Successfully negotiated

attendance a nd

participation of keynote speakers, Jack Welch and Gary Hamel; budget of $850K.

o Sponsorship of PGA tour event . Engineered partner and client participation, developed

strategic

marketing communications and led on -site team. New business of $500K secured; client and

vendor

relations enhanced.

PERFORMANCE CONSULTING, Exton, PA 1995-1997

Owner of regional strategic marketing consulting firm working with small to mid -size

businesses to develop unique strategies

tailored to suit each client s needs and objectives.

Developed and managed client relationships including business plans, marketing plans,

financial analysis and

forecasting. Example: created business plan for health service provider seeking $300K in

expansion and working

capital. Financing of $500K was secured.

Facilitated strategic planning sessions and team building workshops for senior and

executive management.

EARNINGS RESOURCE GROUP, Wayne, PA 1990-1995Owner and Co -Founder of a contingency -based cost reduction consulting firm for medium

and large size businesses,

institutions and government agencies.

Developed and built business from concept to viable operation, generating contracts

valued in excess of $2.5

million in revenue s. Successful in securing $600K in private funding to expand

operations.

ATLANTIC FINANCIAL SAVINGS, Bala Cynwyd, PA 1984-1989

Major diversified financial services organization with $4B in assets and 76 retail branch

locations throughout the state.

Assistant Vice President for Strategic Planning, Marketing & Market Research

Drove initial strategic planning process, leading senior/ executive management through

resolution of core issues

including regional vs. national presence, positioning/branding.

ACA DE MIC CR ED EN TIA L S

Master of Business Administration, Marketing

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