Sales Manager
Resume:
Eduardo Carranza
Email: aboyq9@r.postjobfree.com
Address: ***** ** ** ******
City: Miami
State: FL
Zip: 33165
Country: USA
Phone: 305-***-****
Skill Level: Senior
Salary Range: 90
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Eduardo J. Carranza, Jr.
11520 SW 32 Street
Miami, Florida 33165
aboyq9@r.postjobfree.com
CAREER SUMMARY
Results-oriented Business Development Manager with a proven record of success in International Sales, Key Accounts, and Global Distributor Management. Strong history of dynamic Leadership of Sales Teams. Excellent communication and Sales Presentation skills combined with proven management abilities to deliver results. Special expertise in promoting industry leading Brand products in Domestic and International Markets. High-energy, innovative, and self-directed sales professional with a Positive Attitude and Experience in developing Voice of the Customer Initiative in large and small corporate domestic and international environments. Extensive international knowledge with contacts to create or expand distribution networks. Fluent in English and Spanish.
PROFESSIONAL EXPERIENCE
RICOH USA, INC.
Senior Account Executive 2 MAY 2011 to PRESENT
Responsible for selling advanced office technology and innovative document imaging products, IT services and software solutions to customers in Miami Dade County.
* New business prospecting and development, including cold calling, scheduling client introductions and meetings; and preparing presentations, proposals, and bid specifications to strategically win new business.
TREBOL INTERNATIONAL GROUP, CORP. DECEMBER 2009 TO APRIL 2011
Director of Sales and Business Development - Latin America, Mexico and the Caribbean
Represent and consult for various hardware companies in the USA and Mexico. Responsible for creating new business development and sales of miscellaneous lawn and garden, building materials and hardware products to wholesale hardware distributors and big boxes such as Home Depot, Lowes and Wal-Mart in Central America, South America, Mexico and the Caribbean.
Ames True Temper, Inc. JANUARY 1997 to NOVEMBER 2009
Director of Sales - Exports for Latin America, Mexico and the Caribbean October, 2000 to November, 2009
Responsible for new business development in a territory of $12MM per year selling non-powered lawn and garden tools and industrial contractor tools to wholesale hardware distributors in Latin America and the Caribbean. Responsible for international sales to Home Depot Mexico, Home Depot Puerto Rico, Lowes Mexico and Wal-Mart Latin America. Administered a customer portfolio of 250 accounts in South America, Central America, Mexico, and the Caribbean. Developed and delivered strategic marketing and sales plans in order to raise the level of execution in low awareness areas. Worked with distributor management personnel to determine trends, issues, and competitive activity. Led, coached, managed and developed many international representative agents for overall success of the International Division in Mexico, Latin America and the Caribbean.
* Increased overall volume by 100% over the past two years.
* Increased sales at Home Depot Mexico from $300K to over $4MM between 2007 thru 2009
* Improved market share by 30% over the past year.
* Up 30% on volume versus planned for 2009.
* Developed and implemented creative sales incentives and programs in order to achieve volume and distribution goals across Latin America and the Caribbean.
* Established successful relationships with key customers to achieve better positioning.
* Helped negotiate business financing, export financing, bank lines of credit, L/C`s and sight drafts, worked with freight forwarders, and import licenses.
* Awards: Quota buster award and outstanding performance award for top salesman in the region during 2000-2009.
Ames True Temper, Inc.
Territory Manager October 1998 to September 2000
Responsible for new business development in a territory of $3MM per year selling non-powered lawn and garden tools and industrial contractor tools to wholesale hardware distributors. Administered a large customer portfolio throughout the Florida & Georgia regions and internationally in Mexico & Puerto Rico. Created, planned, coordinated and executed chain sales and marketing activities to ensure profit for both retailer and supplier. Activities included slotting new items, display programs, pricing, and Plano gram sets.
* Ensured that quality vs. quantity was always on the distributors plan.
* Developed successful relationships with both distributor management as well as local key accounts.
* Increased volume by 40% within the first year.
* Awards: Quota buster award during 1998-1999, and outstanding performance award for top salesman in the region during 1998-1999.
Ames True Temper, Inc.
Retail Service Coordinator January 1997 to September 1998
Responsible for selling, maintaining & merchandising non-powered lawn and garden tools and industrial contractor tools at 65 Home Depot stores from South Florida to Central Florida. Trained prospective Home Depot sales staff in sales techniques of different product items. Provided appropriate merchandising to accounts in order to increase level of awareness. Planned daily inventory, sales estimates, store displays, and relationship management for account base.
* Exceeded prior year`s sales by 35% and sales projections by 20%.
* Developed new sales strategies increasing shelf space and promoting product lines using a variety of techniques.
* Awards: Quota buster award during 1997-1998, outstanding performance award for top salesman in the region during 1997-1998
Sunshine Cordage Corporation August 1994 to December 1996
New Business Account Executive
Responsible for new business development in a territory of 10MM per year selling rope and marine supplies to wholesale distributors. Administered a customer portfolio of approximately 120 accounts throughout the Florida region & the Caribbean. Duties included cross sales, account servicing, and providing of referrals to other executives. Supervised customer billing inquires and bookkeeping including maintaining records of financial transactions.
* Consistently exceeded prior year`s sales by 15% and sales projections by 10%.
* Developed successful relationships with both distributor management as well as local key accounts.
* Opened and developed the Caribbean market.
* Planned marketing and sales strategy, set goals and defined implementation steps.
Carfel, Inc. July 1993 to July 1994
Sales Representative for Latin America and the Caribbean
Responsible for sales in a territory of 20MM per year promoting, selling and servicing products for the automotive import/export industry. Administered a customer portfolio of 100 accounts in South America, Central America, the Caribbean and Asia. Duties included working with different international customer accounts and providing marketing research in selling automotive parts and miscellaneous items directly to wholesale distributors.
* Researched and analyzed markets to verify import/export potential to and from Latin America and the Caribbean.
* Initiated contacts, made presentations to overseas clients, traveled extensively and organized purchasing/shipping contracts to Latin America and the Caribbean.
* Exceeded sales by 25% on the first year.
EDUCATION
Nova Southeastern University Fort Lauderdale, Florida
Master of International Business Administration September 2000
Florida International University Miami, Florida
Bachelor of Business Administration Degree in Marketing and International Business July 1993
* American Marketing Association - Fundraising Director
* Phi Sigma Kappa Fraternity - Treasurer
* Boy Scouts of America - Volunteer
TECHNICAL SKILLS
* Proficient in Word, Excel, Power Point, Access, Lotus Notes, Publisher and Outlook.
LANGUAGE PROFICIENCIES
* Possess strong reading, writing, and verbal skills in both English and Spanish.
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