Sales Manager

aboym5@r.postjobfree.com

Years of Work Experience: 20+

Current Employer:

Philip Morris, Pepsi, Disney, Laureate,

Current Title: Consultant

Current Salary: 150K to 199K

Current Duties: Marketing and Brainstorming Consulting while looking for the right long-

term opportunity

Looking for: General Management or Marketing, US or International (Europe or Latin

America)

Maximum Travel: 50

Position Type: Permanent

College Attended: Wharton

Highest Degree Attained: Bachelors

Available Start Date

: 2007-08-12

Cover Letter

Leader with a proven ability to capitalize on consumer businesses, products, markets, and

growth opportunities, then implement the strategic and tactical marketing solutions that

significantly increase sales and profitability.

Helped build a Disney division 20-fold during a 10-year period from $35 million to over

$750 million in sales.

Doubled a Disney Consumer Products business to over $250 million in sales in only two

years.

Developed and implemented a new marketing and branding strategy for a leading online

university, resulting in 40% revenue growth to $100 million and a 30% increase in

operating income.

Resume

ANTHONY LESLIE DACRUZ

123 S.E. 3rd Avenue, #318, Miami, Florida 33131 Home: 305-***-****

Email: aboym5@r.postjobfree.com

MARKETING EXECUTIVE / GENERAL MANAGER

Consumer Products and Services Media / Entertainment eLearning and Education

Global Experience in Europe, Latin America, and USA with Disney, Pepsi Cola

International, Mars & Company, Laureate Education, and Hasbro.

Leader with a proven ability to capitalize on consumer businesses, products, markets, and

growth opportunities, then implement the strategic and tactical marketing solutions that

significantly increase sales and profitability.

Helped build a Disney division 20-fold during a 10-year period from $35 million to over

$750 million in sales.

Doubled a Disney Consumer Products business to over $250 million in sales in only two

years.

Developed and implemented a new marketing and branding strategy for a leading online

university, resulting in 40% revenue growth to $100 million and a 30% increase in

operating income.

PROFESSIONAL EXPERIENCE

HASBRO, Miami, Florida 2005PresentGeneral Manager

Developing new marketing initiatives, expanding the organization and the network of

licensees and distributors with the objective of doubling sales within 3 years.

Implemented retail programs with Wal-Mart, Carrefour, and leading local retailers.

Produced games through a network of local licensees.

LAUREATE EDUCATION, Baltimore, Maryland

International leader of privately owned campus-based and online universities. $1 Billion

+ revenues

2004 - 2005Vice President, Marketing and Product Management

Introduced a consumer products/services and branding focus, delivering award-winning

Masters and PhD degrees.

Led the re-positioning and branding for Walden University, which helped facilitate a

40% revenue growth to $100 million and a 30% increase in operating income.

Oversaw a $9MM marketing budget with departments in Web Advertising, Direct Mail,

Print, Media, Events marketing.

DACRUZ AND ASSOCIATES

2000 - 2004

A strategy, marketing and business development consultancy.

Founder CEO

Worked closely with CEOs in start-up and development-stage companies; compensated through

a retainer plus equity. Consulting projects included:

Content and Licensing - Be Part of America, an integrated content and licensing

program. Developed over 400 licensed products, of which over 100 sourced through internal

vendors. Created theme music and scripts / storyboard for a childrens TV animated series

to support the concept. Presented concept to leading TV studios including Disney and

Warner.

Education - eMind, a leading eLearning company.

THE WALT DISNEY COMPANY

1989 - 2000

Member of Disney's senior global Merchandise Consumer Products steering committee which

led the implementation of the business and marketing strategy in the U.S., Europe, Asia

and Latin America.

First hire by the President at the inception of the division. Played key role in creating

20-fold growth (35% + per year) over a 10-year period. Sales accelerated from $35 million

in 1989 to over $750 million in 1999.

ANTONY LESLIE DACRUZ PAGE 2

THE WALT DISNEY COMPANY, continued.

Business Head

Consumer Products, Latin America, Miami, Florida 1998 - 1999

Implemented marketing strategies tailored to each category (food, apparel, toys, home

furnishings, stationery, and personal care). Created or executed major strategic alliances

with global companies including McDonalds, Nestle, Coca-Cola, Colgate, Johnson & Johnson,

American Express and Mattel.

Increased revenues and income over 30% in 1998 and 1999.

General Manager

- Walt Disney Company, Sao Paulo, Brazil 19961998

Developed and implemented new category-specific marketing strategies that resulted in

identifying, appointing, and developing new licensees that generated over 60% of the

business.

Doubled revenues of Brazilian consumer products business, driving operation from 15th to

9th largest Disney Consumer Products market worldwide. Grew revenues 40% in 1997 and 32%

in 1998 to over $250 million in sales. Increased net income from $9.8 million in FY96 to

$19.3 million in FY98.

Vice President

- New Business Initiatives, Miami, Florida 1993 - 1996

Created 3 successful new global businesses:

Disney Interactive (CD-ROM and video games). Negotiated PC bundling deals and licensing

agreements; set up manufacturing and retail distribution in Brazil. Delivered first-year

operating profit of over $1.5 million.

Sourcing Organization. Created organization to distribute toys and other hard goods to

licensees and retailers. Developed, produced. Delivered over $20 million in product sales

over a 4- year period.

The Disney Animation Festival. Co-creator and project leader of this festival, which

drew over 500,000 people. Roy Disney Jr.: The best live Disney event I have ever seen

outside of our theme parks.

Director, Administration and Finance Consumer Products 1989 - 1993

Started up Latin America division in conjunction with division President. Established

first Disney corporate presence in Latin America. Led business development, strategic

planning, finance, and human resources.

MARS & COMPANY, Greenwich, Connecticut 1986 - 1989Senior Consultant

Strategy consulting firm with offices in Greenwich, London, and Paris. Played key roles

in assignments with consumer services, financial services, and consumer packaged goods. Co-

led 2 engagements with a leading restaurant company: strategy to combat major competitors

and recommending the appropriate mix of company-owned stores versus franchises.

PEPSI COLA INTERNATIONAL, Purchase, New York and Mexico City, Mexico 1982 - 1986Manager - Business

Planning

Implemented strategic alliances, bottler refranchising and distribution restructuring.

EDUCATION

Wharton School of Business

Universit de Grenoble,

Grenoble, France

Freshman year

ADDITIONAL INFORMATION

Fluent in Spanish and Portuguese. Excellent French.

Lived in U.S., Europe and Latin

America

Contact this candidate