Marketing Health
Resume:
Susan KratochvilSmith
Email: *********@********.***
Address: **** ******* *****
City: Placerville
State: CA
Zip: 95667
Country: USA
Phone: 530-***-****
Skill Level: Management
Salary Range: 70
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
Susan Kratochvil Smith, MPH
*********@********.***
HEALTH MARKETING AND COMMUNICATIONS PROFESSIONAL
Professional background spans more than 15 years of experience in health
marketing and communications, strategic planning, community outreach,
publications, and media relations. Areas of expertise include:
. Health Issues: Knowledge of regional, state and national health care
issues; health outreach and program promotion; cultural trends;
primary and secondary research studies and reports; research data
analysis; survey development; program planning and evaluation.
. Marketing and Communication Planning: Ability to develop and execute
proactive strategic marketing, communication, media outreach and
business plans to diverse internal and external audiences. Expertise
in provider and physician marketing and communications. Experience in
marketing, communications and public relations techniques and theory.
. Internal Communication: Develop online and print tools for internal
messages to constituents, such as videos, articles, photography,
newsletters, talking points and email messages from senior management.
. External Communication: Develop print and online tools for health
campaign and brand marketing to external health care audiences
(patients, community members). Public relations skills include media
outreach and proactive media relations.
. Writing / Editing: Professional writing, editing and proofreading
skills for research papers, proposal documents, newsletters, print and
digital communications, articles, ads, guides, press releases,
marketing campaigns, video scripts and website content.
. Print Communications: Develop effective written communications for
diverse target audiences, including low-literacy readers, patients,
customers, internal professional staff and medical professionals
(physicians, nursing staff and senior management).
. Publications and Distribution: Skills include content development;
writing/editing; print, graphic design and production knowledge; and
inventory management.
. Digital and Online Tools: Knowledge of website content management
systems (Team Site, Collage and CMS); social media (Facebook,
Twitter); Lotus Notes; and Microsoft Word, Excel, and PowerPoint
applications.
MAJOR ACCOMPLISHMENTS
Developed and managed comprehensive marketing, communication, media
and outreach plans for internal and external health care audiences,
including physicians, medical groups, hospitals, and managed care
organizations.
Developed communication, outreach, and marketing materials for
community based clinics, hospitals, and health care organizations.
Published medical staff, physician, clinic and community newsletters.
. Developed communications and marketing collateral for numerous health
and community organization sponsorship events, such as the Disabled
American Veterans and Paralyzed Veterans of America. Published
articles in PN Magazine and Sports 'n Spokes Magazine.
. Developed and managed content for external and internal customer web
sites (e.g., www.hnfs.com/va). Developed online provider/physician
directories for health organizations.
PROFESSIONAL EXPERIENCE
Manager, VA Marketing & Communications
HEALTH NET FEDERAL SERVICES, Rancho Cordova, CA Mar. 2003 - Jan. 2012
. Developed, managed and wrote comprehensive internal and external
marketing, communication and health education plans for Health Net
Federal Services, Department of Veterans Affairs (VA) Government
Programs. Supported government contracts for Veteran-based clinic
marketing and communications requirements.
. Developed, implemented, and coordinated public awareness programs for
clinics and services.
. Coordinated and developed media information including press releases,
public service announcements, and media campaigns. Media coverage
increased enrollment in VA clinics.
. Developed comprehensive array of online and print materials to
support health services for internal and external customers.
Coordinated web site content management and online communications.
. Managed and supervised staff of writers/editors.
Senior Marketing & Communications Manager
LIFEGUARD, INC. HEALTH PLAN, San Jose, CA Nov. 1996 - Jan. 2003
(Health Plan closed in Jan. 2003)
. Successfully managed and developed marketing and communication
strategic plans and collateral for physicians, brokers, employers and
health plan members.
. Managed and coordinated web site content and online communications.
. Managed and supervised marketing and communication professionals,
including writing and graphics design staff.
. Managed and coordinated crisis communications during company closure.
OTHER RELEVANT EXPERIENCE
Public Relations Specialist, GOOD SAMARITAN HOSPITAL, San Jose, CA, 1988-
1991
Public Affairs Specialist, KAISER PERMANENTE MEDICAL CENTER, Santa Clara,
CA,
1983-1988
EDUCATION / PROFESSIONAL DEVELOPMENT
. Master of Public Health, Walden University
. BA Journalism/Public Relations, Minor in Health Science, San Jose
State University
. Graduate Level Courses in Health Care Administration and Managed
Care, San Jose State University
. Graduate Course in Marketing Management, Golden Gate University, San
Jose, CA
. Graduate Technical Communications Certificate Program, San Jose State
University, San Jose, CA
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