Marketing Manager
Resume:
RESUMERECORD:
NAME: ANN MERRITT
CITY: LAKE OSWEGO
STATE: OR
ZIPCODE: 97035
EDUCATION:
EMAILADDRESS: aboy01@r.postjobfree.com
PHONEAREACODE: 503
PHONENUMBER: 670-1355
LASTUPDATED: 5/26/2001
RESUME: ANN MERRITT
5626 Fernbrook Way Lake Oswego, OR 97035 503-***-**** aboy01@r.postjobfree.com
PROFESSIONAL OBJECTIVE
Management of consumer media and promotions.
SUMMARY
Fifteen years experience in advertising, specializing in electronic media planning, buying and analysis. Thorough knowledge of promotions and local store marketing. Excellent attention to detail, problem solving skills, and negotiation skills.
PROFESSIONAL EXPERIENCE
YOUNG & ROEHR GROUP - Portland, OR
1998 to 1999Media Planner
Wrote strategic media plans based on thorough analysis of appropriate trade publications and knowledge of clients business. Implemented plans through negotiation and placement of media schedule.
National clients/products included EDA simulation and design, framegrabbers, financial software, transportation, and telecommunications..
Successfully administered the national trade publication advertising program for several divisions of Freightliner.
TBWA CHIAT/DAY - Portland, OR
1997 to 1998Account Supervisor
Maintained client relationship with Taco Bell franchisees and corporate stores in Portland, Eugene and Bend.
Analyzed and compiled sales data and presented results and recommendations at quarterly association meetings.
Designed and implemented local store marketing and promotions to improve sales, awareness and brand image.
Maintained budgets, media schedules and competitive reports.
MACHEEZMO MOUSE RESTAURANTS INC. - Portland, OR
1996 to 1997Vice President of Marketing
Created a new marketing department including the hiring and direction of an advertising agency, introduction of a marketing and budget calendar, and an improved point-of-sale program.
Created and implemented the following: internal procedures and forms, a coupon redemption process, a new product roll-out procedure, and the reorganization of the marketing budget.
Worked with menu and industry consultants and focus groups on menu changes, and consulted on name, logo and signage changes.
Interfaced with operations and general managers to create a local store marketing program for each restaurant.
UNIVERSAL STUDIOS HOLLYWOOD - Universal City, CA
1995 to 1996Freelance promotions project
Designed, presented and implemented national and regional retail promotions to support the opening of Universal Studios Hollywoods newest attractions.
Created retail promotions with several channels including grocery, convenience stores, mass merchandisers, department stores, fast food, specialty stores and restaurants.
Generated enter-to-win, traffic-building promotions with the goal of achieving electronic media and print support from the participating partners in exchange for the prize packages used in the promotions.
Bartered for all prize packages.
Implemented 25 promotions generating $10MM in advertising support for Universal Studios Hollywood.
Ann Merritt
page 2
RYAN PARTNERSHIP FIELD MARKETING -
Los Angeles, CA
1995Account Manager
Managed all marketing and promotional programs for the Western Division of Kal Kan Pet Care and other clients.
Handled all phases of marketing from concept to execution, including design and production of point-of-sale, coupons, sell sheets, media and in-store displays.
Developed trade programs, sports tie-ins and coordinated events.
Administered monthly billing, compiled gross profit projections, and bi-weekly status report.
COCA-COLA ENTERPRISES MEDIA GROUP - Wilsonville, OR
1992 to 1994Marketing Services Manager
Collaborated with bottlers, marketing, brand and channel managers to coordinate and implement all advertising and promotional activity for Oregon and Washington Coca-Cola bottlers.
Designed and implemented promotional activity featuring tie-ins with the NBA, NFL, MLB, World Cup Soccer, Disneyland, and the Olympic games including point-of-sale development, copy-writing, TV spot production, negotiating bartered media, prize acquisition and fulfillment.
Coordinated product sampling and new product introductions.
Negotiated and maintained all media buys for six TV markets and 21 radio markets.
LIVENGOOD AND COMPANY - Portland, OR
1987 to 1992Media Director
Planned, negotiated, and bought TV, radio and print for Dairy Queen, Cadillac and other clients.
Performed post analysis on all media buys.
Served as Account Executive on a video game manufacturer and retailer.
Created and produced video presentations 2-3 minutes in length for new game introduction.
Collaborated on ad production and traffic.
MARX/KNOLL, DeNIGHT & DODGE - Portland, OR
1987Assistant Media Director
Planned, negotiated, and bought all media including TV, radio, newspaper, consumer and trade publications, outdoor and transit for clients including a restaurant, savings and loan, utility company, and others.
PAYLESS DRUG STORES - Wilsonville, OR
1986 to 1987Sr. Radio buyer
GRANTREE FURNITURE - Portland, OR
1984 to 1986Media buyer
EDUCATION
Will complete Bachelor of Arts in Communications at
Marylhurst University, OR in December, 1999.
Attended the University of Minnesota, Minneapolis
2000-03-13 14:18:55.967
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