Sales Project Manager
Resume:
Product Ideas
Jamie Bradley
*****@********.*** LinkedIn @SOPHWELL 617-***-****
PROFESSIONAL PROFILE
I offer three decades of experience in the development, manufacturing, and distribution
of branded physical products and integrated marketing campaigns, with a focus on
maintaining a consistent presentation across diverse media and production processes.
I ve honed my skills in face-to-face B2B sales, identifying target prospects, assessing
client objectives, troubleshooting problems, building strong vendor partnerships, and
delivering projects on time and on budget.
I bring depth and diverse experience in helping organizations present their brand and
themselves with the highest level of integrity using creative, entrepreneurial ideas that
streamline marketing operations and provide better support to the sales team.
PROFESSIONAL EXPERIENCE
President & FounderSophwell Inc Woburn, MA August 2008present
I built this sole entrepreneurship offering outsourced expertise in producing marketing
materials that present a consistent branding message. Target clients are either
understaffed or lack experience to manage projects, messaging and vendors effectively on
their own.
Identified marketing products that reinforce emotional connection to client brands
Used B2B sales background to identify buying triggers for target audiences and created
relevant marketing materials to provide more effective tools for Sales teams
Established production guidelines to maintain consistent presentation of client brands
for print, packaging, trade show event displays, promotional products and apparel
Strategically applied WordPress & Drupal Content Management Systems (CMS) and inbound
marketing (website, blog, seo, twitter, LinkedIn) for branded web sites selling physical
products
Implemented Zoho & Marketo Customer Relationship Management (CRM) systems for tracking
buyer engagement and campaign results
Program Sales
Northpoint Printing Waltham, MA May 2007April 2008
Identified client brand objectives and developed ecommerce print/fulfillment ordering
programs that streamlined marketing operations
Negotiated pricing and managed production of client materials through 3rd party suppliers
(design, print, mail, trade show booths, promo products & apparel)
Led sales team in new client acquisition (90%+ from referrals)
Established branding-focused blog
Print, Marketing & Online Programs Mgr
Fusion, LLC Wilmington, MA March 2003May
2007
Created new business division focused on print production for this apparel and
promotional products company, managing all print materials resold to company clients
Developed and implemented direct mail campaign for hr department of nursing home chain
that reduced contract employees from 15% to 0%, resulting in substantial cost savings
Project Manager for company-wide $100k ecommerce/accounting software implementation and
employee training for client-branded product websites platform for 30% of revenue
Marketed client-branded ecommerce sites through sales webinars and managed web store
project execution on closed sales for national companies
Updated brand identity and content for company website
Print Management ConsultantAlliance Print Group Boston, MA December 1999March
2003
B2B business development and account management for clients in diverse industries
Worked collaboratively with client creative teams, providing constructive input that let
them see their artistic vision articulated into finished print projects
Selection and on site supervision of outside vendors based on budget, quality and
scheduling requirements for client projects billing in excess of $1mm annually
Built strategic relationships with individuals throughout vendor organizations, from
press operators to senior management, to insure execution of client objectives
Senior Account ExecutiveEMCO Printers Everett, MA March 1988December 1999
Business development and account management for clients in diverse industries, including
financial services, publishing, education, manufacturing, non-profit and ad agencies
Represented client objectives within the manufacturing environment, troubleshooting
production problems and resolving issues that challenged schedule, budget and quality
requirements
Earned over a dozen awards for printing excellence from regional and national
associations
Account ExecutiveComweb Graphics Rockland, MA April 1984March 1988
Leading team member in sales to financial, education, and publishing clients
Helped major Boston area mutual fund company with redevelopment of IRA Application forms
and fund reporting materials that saved over $100k in print production costs
EDUCATION
University of Massachusetts at Amherst Communications
Completed courses in Marketing, Graphic Design and Typography at Fisher College, Mass
College of Art and Northeastern University
Dale Carnegie Sales Training / Sandler Selling Systems Presidents Club Training
PUBLICATIONS & PRESENTATIONS
VOLUNTEER ACTIVITY
Past Council Moderator (elected) at Union Congregational Church of North Reading,
implementing a 5-year strategic plan and settling $600k estate gift litigation
Led two dozen high schoolers in week-long project with Sea Island (SC) Habitat for
Humanity
10+ years in Cub/Boy Scout Leadership positions
Multiple seasons coaching youth travel soccer in Reading, MA
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