Sales Manager

ROBIN STUDNISKI

*** ******* **** *****, ****, MN 56310

320-***-**** cell 320-***-**** home

*****.****@*******.*** ( www.linkedin.com/robinstudniski

DETAILED, RESULTS-ORIENTED SALES AND MARKETING

PROJECT MANAGEMENT PROFESSIONAL

SUMMARY OF QUALIFICATIONS

Enthusiastic professional with more than 13 years of experience driving revenue and

profitability through expert program development, project management, product development,

event planning and execution of sales and marketing strategies

. Proven manager proficient

in creating an array of highly effective strategic plans that produce clear and compelling

results.

A visionary with the unique ability to be creative yet analytical creating a strategy

to drive results into action.

PEER-IDENTIFIED ATTRIBUTES

Operates with integrity Persists in efforts Sets high standards Executes plans

Drives for improvement Seeks learning activities Models vision & values Builds

partnerships

ACCOMPLISHMENTS

Successfully partnered with a cross-functional team to design a customer loyalty program

that grew to more than 30,000 members in less than six months.

Managed revenue-driving promotional products division that contributed up to $1.2M sales

annually.

Proposed and implemented a program that greatly reduced company cost and overhead while

improving the consumer buying experience.

Conceptualized a promotion business product which lead to one of the highest sales

month s in company s history.

Consistently planned and managed memorable incentive events for sales team under budget.

PROFESSIONAL EXPERIENCE

Creative Memories - St. Cloud, Minn. (1999-2012

)

Consumer Programs Manager (2011-2012)

Consistent with the company s vision and values, drove the consumer focused strategy and

development of the Creative Memories Rewards Club. Positively influenced the overall offer

and process to generate program growth through membership acquisition and member buying

behavior.

Analyzed performance of consumer program to align with company goals and expectations.

Worked as a liaison with Product Developers to offer products that increased consumer

buying behavior.

Conducted research as a source of information for program enhancements to increase

membership acquisition and consumer loyalty.

Incentive and Recognition Events Lead (2010 2011)

Managed incentive and recognition programs that motivated independent sales consultants

to increase business activity and brand loyalty through experiences fulfilled at Creative

Memories events. Planned rewarding and memorable events for independent sales consultants

and executed at or below allocated budget.

Managed the business strategies, planned and executed the company store at the national

convention, which contributed approximately $1M to company sales annually.

Strategically developed incentive and recognition qualifications that lead to increased

sales and activity.

Managed event partnerships and coordinated event planning details for large-scale

nationwide scrapbooking events.

Marketing Programs Manager (20072010)

Managed marketing programs that increased the brand loyalty, consumer buying behaviors

and interest in the Creative Memories business opportunity. Developed business-driving

incentive and recognition programs for independent sales consultants within allocated

budget. Managed the promotional products division as a profit center for the company.

Supervised, mentored, trained and recognized marketing coordinators.

Built the foundation and directed research for one of the company s largest 2011

initiatives: a customer loyalty club.

Conceptualized and managed the merger of various promotional lines into one cohesive

program which generated up to $1.2M annually to company sales.

Sourced and developed 80-100 products internationally each year to support the

promotional programs.

Specialty Product Development Lead (2002 2007)

Managed the development of products in promotional and event categories to drive revenue.

Developed and delivered strategies for annual product plans, conceptualizing new products

including product selection and fulfillment. Developed and recommended strategies to

generate and promote sales and recruiting growth through the promotional calendar.

Initiated and lead the Bonus Add-On Program a program established to improve customer

service and greatly reduce company cost and overhead by automatically adding qualifying

products to orders when applicable.

Conceptualized and developed a promotional product for a monthly sales promotion that

exceeded company expectations and lead to one of the highest sales month s in the

company s history.

Managed the sourcing and development of 100-150 products annually for the company store,

incentives, recognition programs and other business support products.

Managed a budget and inventory for a company store at annual national convention with

merchandise generating $1.5 million in sales over five days.

Sales Incentive Lead (19992002)

Researched and recommended incentive and promotional products for monthly, quarterly and

annual programs. Sourced and procured products that generated increased sales activity for

the independent sales consultants. Managed all aspects of the sales consistency programs

including guidelines, communications, analysis and fulfillment.

Maintained $1 million incentive budget while generating promotions to drive sales

activity.

Collaborated with vendors to develop and source all incentive and promotional products.

Coordinated and executed all quarterly and monthly sales and recruiting incentive

programs.

Generated incentive reports, including data entry, budget, inventory, tax and vendor

reports.

EDUCATION

Bachelor of Arts in Mass Communications, South Dakota State University

Robin Studniski 320-***-****

Results-focused Professional Page 2

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