Eric Risch

**** ****** ******, ****, ** ***** abox9e@r.postjobfree.com Cell: 707.363.328 (best) Home:

707-***-****

Marketing & Business Management Operational Strategy

MARKETING & TECHNOLOGY DRIVEN

o Experienced at balancing business objectives with market and customer challenges

o Technically adept with wide array of software programs, databases, content systems.

o Adept at articulating marketing vision & role of technology in its implementation

LEADERSHIP

o Sound understanding of complex technologies, financial models and business operations

o Able to operate and interact seamlessly at multiple levels, with inter-departmental

acumen

o Well rounded, hands-on, action-oriented decision maker and risk taker with attention to

detail

BUSINESS OPERATIONS

o Strong writing, customer sales & presentation skills

o Confident negotiation and problem solving abilities critical thinker

o Ability to architect and solidify partnerships and alliances, navigate legal and

government

EMPLOYMENT HISTORY

KRILL FAMILY VINEYARDS, LLC St. Helena, CA 2010PresentConsulting General Manager

Established a new ultra-premium boutique winery in St. Helena (inaugural brand launch in

2012)

o Formed winery LLC, continuing to define and drive the strategic direction of the brand

o Create marketing, branding, sales, direct-to-consumer, legal, and research materials

o Obtained all licenses, permits & managed ABC/TTB/Tax and compliance, Trademark filings

o Manage AP relationship, harvests, crushes, barrel programs & contract grape sales

NORTH BAY RARE COIN & JEWELRY St. Helena, CA 2008Present

Marketing, Sales, Advertising Consulting

Support owner with wholesale and direct customer management, and personal estate

operations

o Create advertising, database, marketing materials for electronic, web, and print

distribution

o Service high net-worth clients, manage very large sums of cash and metals

o Research, arrange and book venues, tradeshows, travel, and related expenses

o Project manage estate design and construction undertakings

GRAPEVINE SOFTWARE CORP. Menlo Park/Redwood City, CA 19932002Chief Executive Officer

Designed, presented and sold new technologies and custom marketing solutions to the

Fortune 1000

o Led case study Internet Marketing Agency venture and grew to a multi-million dollar

company

o Directed Engineering, Marketing, Creative Services, Finance, BD, and CRM efforts

o Cultivated and lead an exceptional, customer-centric team of 30+ employees.

o Key Clients: 3Com, Adobe, Allegiance Telecom, Apple, Covad, J.D. Power & Associates,

Logitech, Hewlett-Packard, Netscape, Sun Microsystems, Microsoft

References available upon request.

AMERICA ONLINE/MEDIOR Half Moon Bay, CA 19921993Lead Media Producer

Managed production of custom Sales and Marketing CD-ROMs and network-based solutions

o Formulated customized interface solutions, extensive mar-com content development

o Direct internal design and development team to deliver on time and within budget

APPLE COMPUTER, INC. Cupertino, CA 19901992Research & Development Specialist

Engineering Support Systems

o Implemented internal online software ordering system and managed inventory controls

o Design and project consultant with Claris Corporation, FileMaker and ClarisWorks

software.

EDUCATION

B.S. Information Systems Management, University of San Francisco

HOBBIES

Napa Valley Community Involvement

Auction Napa Valley Live Lot committee, volunteer work for various Napa Valley schools,

database & auction catalog

production, solicitation of donations (wine and non-wine), Little League and NYSL soccer

coach, Napa Valley Grape

Growers member, Blue Oak and Justin-Siena fundraising.

Gourmet Chef & Oenophile

Cooking for family and friends, wine and food-centric events and activities

References available upon request.

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