Sales Marketing

Email address

*****@*******.**

First Name Middle Last Name Suffix Maiden Name

Baker Egerton N/A

Toll Free

610-***-****

Secondary E-mail

********@*****.***

Address City, State

Zip

*** *****ey Drive Downingtown PA 19335

Month/Year Hired Month/Year Left Total Years with Company

Jun 1987 Sep 1996 9

Office Division Title

Sarasota FL Administration Manager

Country Other Employment Details

(Previous positions, duties, or fun info)

United States

I held marketing roles at Arthur Andersen Technology Solutions Group in Sarasota, FL.

Company Name Position

Hewlett-Packard Company Program Marketing

Company Web Site

http://www.hp.com

Company Size (employees) Est. Company Revenue Industry

251+ > $25,000,000 Computer Hardware

Do you hold any professional certifications?

(Separate with commas)

Other Current Employment Details

(Description of Position)

Birthday Marital Status Spouse's Name Anniversary

Dec 20 Married Marina

Children's Names & Ages

c Copyright Andersen Alumni Association 2012. All Rights Reserved.

Baker Egerton Resume v7.wps

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N eoware was acquired by Hewlett - P ackard ( H P ) i n October 2007 ; I entered HP as a transition team leader until June 2008 . L aunched the company s first mobility product, v aulting Neoware into The New York Times, T h e Wall Street Journal, F inancial Times, a n d Investor s Business Daily, g enerating coverage by leading analysts including Gartner and IDC, a n d exceeding first half - y ear revenue targets by 25 % . D eveloped marketing campaign and positioning for RoHS and WEEE - c ompliant Neoware e900 industrial thin client, d eployed in extreme environments including mining carts and freezers Created an account segmentation strategy that defined targets based on potential account value . M arketing - s ourced pipeline revenues grew from less than 10 % t o 3 2 % w ithin three months . C ampaign responses as a percentage of contacts increased from 3 . 5 % t o 7 . 6 % . P repared Ne CHNKWKS ~ o TEXT TEXT "H FDPP FDPP L FDPP FDPP N FDPC FDPC P FDPC FDPC R FDPC FDPC T STSH STSH V l STSH STSHlV o SYID SYID^W SGP SGP rW INK INK vW BTEP PLC zW BTEC PLC W ( FONT FONTAW TOKN PLC PX 4 STRS PLC X : PRNT WNPROX x FRAM FRAMJy TITL TITLOy 8 "o " B aker Egerton 201 Stanley Drive . D owningtown, P A 19335 . b aker @ e gerton . u s . 6 1 0 - 5 9 7 - 4 807 25 + y ears of experience at giving visibility to the value of marketing investments, a n d creating marketing activities that use data to meet or exceed goals . B usiness - t o - b usiness expertise includes : - P roduct positioning & m arketing - D emand generation - B randing & t hought leadership - 2 0 years of technology experience - S ocial media & i nteractive marketing - S earch engine marketing & o ptimization - C hannel & p artnership marketing - O rganizational change management Bentley Systems, I n c ., 2 008 to 2010 Vice President of Marketing, L ead Generation, E xton, P ennsylvania Bentley Systems sells software for designing and operating infrastructure projects, i ncluding roads, b ridges, n uclear power plants, a n d many other segments . L e d u p t o 3 0 people in lead generation, w e b and social media, s ystems, i ntelligence, c ampaign management, a n d regional marketing . S elected Accomplishments Created closed loop marketing, i mplementing lead automation from 0 % t o 8 0 % a n d establishing the company s first connection between marketing leads and sales revenue Generated over 40, 0 0 0 leads annually, w ith over 95 % a chieved through online tactics : s earch engines, e - s eminars, e mail, a n d third - p arty web referrals Launched campaign management at Bentley, s hifting campaign communications from just 6 % o f total messages to 98 % b y r e - e ngineering business processes and organizational roles throughout a 100 - p erson marketing department Trackable closed loop revenues from marketing lead origins grew from $ 0 t o $ 5 . 7 million ( o n $ 4 5 million in new product revenues ) w ithin the first year of closed loop marketing Reduced leads not touched by the Sales teams by 50 %, i ncreasing revenues without cost Reoware for acquisition by HP, s erving as the leader for Neoware communications, i nternal and external . T ransitioned Neoware lead generation into existing HP resources . D B M ( D rake Beam Morin ), 2 005 to 2006 Vice President Global Marketing Philadelphia, P ennsylvania DBM was acquired by a private equity firm in 2004 . R ecruited by a new management team charged with diversifying the company into human capital management, I revitalized the company s image with a global re - b randing, i ncluding a new website that was successfully launched within 90 days . D eveloped a message platform, i ncluding point of view papers articulating the new strategy . U nisys Corporation, 2 002 to 2005 Director of Worldwide Demand Generation, B lue Bell, P ennsylvania Hired into Unisys as part of a revitalization to lead the System & T echnology division s lead generation, i ncluding co - b randed campaigns with Intel, M icrosoft and EMC . M arketed proprietary mainframe and Wintel data center servers, w ith unit values ranging from $ 3 5, 0 0 0 t o $ 4 million Negotiated $ 2 million joint marketing agreement with Microsoft for a co - b randed campaign that created awareness gains of 13 %, 7 5 0 pre - q ualified prospects, 3 0 0 new opportunities, $ 1 2 . 6 million in opportunity revenue, a n d $ 5 . 8 million in closed revenue within nine months . S hifted campaign resources to field marketing, i ncreasing deal close rates by 32 % a n d average deal size by 38 % . D irectly - a ttributable campaign revenue targets were exceeded by 25 % . M anaged advertising for the division, i ncluding the Intel Inside campaign, g enerating over $ 2 million in advertising credits on media spending of $ 2 . 5 million per year . T ransformed the Unisys eCommunity into an online marketing community, i ncreasing membership from 6, 8 0 0 t o over 26, 0 0 0 b y positioning eCommunity as a campaign destination . I D S Scheer, I n c ., 1 999 to 2001 Director / V ice President of Marketing, B erwyn, P ennsylvania Developed pipeline for the sale of ARIS business process software, i ncreasing the proportion of software revenues from 12 % t o 2 0 % . I ncreased revenues from $ 5 million in 1999 to $ 1 1 million in 2001 . L e d IDS Scheer s reorganization to a vertical market model, i ncluding tiered segmentation strategy . C onducted target selection, p lanning and due diligence for two acquisitions . I B M, 1 997 to 1999 Integrated Marketing Communications Leader, 1 998 - 1 999 Sales Promotional Manager, 1 997 White Plains, N e w York Joined IBM Global Industries to manage the division s sales promotion . W ithin eight months, w a s given a leading role in the restructuring of IBM s direct marketing function ; a n d then became one of IBM s first six Integrated Marketing Communication leaders . R esponsible for global marketing communications for the Industrial Sector : C hemicals, P etroleum, A erospace, D efense, E lectronics, a n d Automotive industries . R edesigned the division s sales collateral process, r educed the number of sales promotion agencies from more than a dozen to six, a n d certifying each agency under corporate brand identity standards . S pending was reduced by 20 % i n less than one year, s aving $ 5 million . S elected as agency review leader for the Global Industries division, d riving the selection of Wunderman as partner for the division s $ 4 5 million direct marketing budget . R e - e ngineered direct marketing processes and resources, s hifting a people - t o - p rogram spending ration of 30 / 7 0 t o 7 0 / 3 0 over two years : a reallocation of $ 1 3 . 8 million dollars from head cost to direct promotion expense . I nfoPower International, I n c ., 1 996 to 1997 Vice President of Marketing, H eathrow, F lorida Responsible for preparing a pre - r evenue venture start - u p for launch, i ncluding strategy, p lan, b udget, a n d company and product roadmap . S ecured approval from the Board of Directors . A rthur Andersen LLP, 1 987 to 1996, S arasota, F lorida Marketing Communications Manager, 1 993 - 1 996 Manager, C ustomer Communications, 1 990 - 1 993 Senior, A dvertising and Lead Generation, 1 988 - 1 990 Senior Writer, M arketing and Technical Publications, 1 987 - 1 988 At Arthur Andersen s software development organization, w hich grew to a 1, 0 0 0 people, I managed up to eight professionals and budgets of up to $ 2 million per year . M arketing leadership for the launch of a new channels organization called VantageSource LLP, a member firm of Andersen Worldwide . M oved creative development in - h ouse, i ncluding development of multimedia applications . T his reduced in overall marketing expenses ( w ith headcount factored in ) b y over 30 % p e r year . C reated multimedia sales tool on CD ROM that reduced an eight - s tep sales cycle to four steps, e liminating multiple shipments to prospects, r educing sales cycle length by an average of 33 % . R edesigned customer collateral, p roviding the sales teams with better, m ore flexible tools for selling, a n d reducing collateral costs from $ 1 1 5, 0 0 0 annually to $ 2 5, 0 0 0 over two years . C ommerce Clearing House, C C H Computax Division Sales Promotional Writer Torrance, C alifornia, 1 984 to 1987 At CCH Computax, a $ 1 6 0 million mainframe - b ased service bureau providing income and information tax return processing, I was responsible for writing advertising and direct response copy, a n d editing customer technical bulletins on tax - r elated topics . R edesigned the company s collateral, d eveloping graphics and new brochure types that presented offerings at a glance, r educed production costs by an average of 15 % y ear over year, a n d communicated sales success stories and product information to a 250 - m ember sales force . E ducation University of Redlands, R edlands, C alifornia Graduated with distinction, M a y 1981 Bachelor of Arts, C ommunications Baker Egerton # i n g a pre - r evenue venture start - u p for launch, i ncluding strategy, p lan, b udget, a n d company and product roadmap . S ecured approval from the Board of Directors . A rthur Andersen LLP, 1

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