Holland Ashmore Williams

**** ***** ****

Mt. Pleasant, SC 29464

843-***-****

abowwh@r.postjobfree.com

Education

**** ******* ** **** **************

University of South Carolina, Columbia, SC

1988 Bachelor of Arts, English Major

The College of Charleston, Charleston, SC

Work Experience

College of Charleston Responsible for development, marketing and administration of

Director of Professional academic credit internship program and planning, marketing

Development and delivery of didactic resume workshops, etiquette dinners and

Charleston, SC other career development events. Developed social media program and

May 2009 present website for professional development office. Increased enrollment in

program by 150% in six months; increased office efficiency by 300%

and increased program participation from area businesses by 8,700%.

Manage operations for six-person office, including human resource

functions, review, establishment and revision of office procedures and

lead strategic planning. Streamlined communication to students leading

to a 50% reduction of transactional operations. Implemented a school-

wide career services software program, Symplicity. Supervise staff

member responsible for school-wide awards, scholarships and student

engagement.

College of Charleston Marketing 330 (Advertising) Marketing 360 (Campaigns)

Adjunct Professor MGMT 332 (Business Communications) and MGMT 210 (Career

2000-present and Development) Course work includes an introduction to basic

1992-1994 advertising principles through experiential learning curriculum.

Student projects have included development of strategic advertising

plans for national and local Charleston, SC businesses such as

Chevrolet, the FBI, West Ashley Toyota, LL Bean, Tanger Outlets and

the South Carolina Aquarium.

Harbor Specialties Development and execution of advertising and promotional programs,

Partner retail merchandising buyer (carry an average of $800,000 in product),

2006-present maintained annual sales average during 2009-11 economic downturn

Charleston, SC through expansion of B2B network and acquisition of new merchandise

lines.

College of Charleston Taught Marketing 302, 330 and 360. Participated on the Integrated

Visiting Professor of Marketing Curriculum Research Committee, attended faculty and

department

Fall 2006- Spring 2007 meetings and informally advised students on career options and

writing

Charleston, SC resumes.

Marketing Consultant Responsible for development and implementation of local marketing

Charleston Place Hotel plans, including public relations and community relations. Counsel

on

2005-2006 photography, media placement, target audience and conceptual

Charleston, SC advertising development, branding strategies, community partnerships

and merchandising.

Executive Director Planned and implemented special events and fundraisers throughout the

The I On Trust year to promote and support social and cultural activity within the I'On

2002-2004 community. Events included a Spoleto Jazz concert, a speakers series,

Mt. Pleasant, SC Holiday tour of Homes and an outdoor film series. Supervised a

volunteer pool of approximately 50 people, conducted annual

membership drives, secured corporate sponsorships of events, and

managed administrative functions of the non-profit organization.

Rawle Murdy Associates Responsible for development and implementation of

Director marketing plans for clients in the tourism, business-to

1999-2002 business, healthcare, construction, real estate,

Charleston, SC hospitality and transportation markets. Responsibilities included

national and local media coverage, advertising, community relations,

special events and promotions. Supervised a department of 5. New

business presentation team member.

M. Silver Associates Supplemented clients advertising budgets by an average of $4.7

Vice President million through editorial placement. Developed and implemented

New York, NY public relations and publicity plans for clients including the Principality

1995-1999 of Monaco, Doral Golf Resort and Spa, La Quinta Hotel, the Kingdom

of Thailand and Atlantis Paradise Island. Media coverage in one year

for Atlantis totaled over 500 million viewer impressions. Supervised

department of 12. New business presentation team member.

Grey Advertising Directed advertising and promotion for a Dale Carnegie new

Consultant book release.

1995 (project work)

New York, NY

Rawle Murdy Associates Responsible for development and implementation of

Account Executive public relations, community relations and publicity plans

1989-1994 for the firms clients in the hospitality, tourism, real estate and

business-to-business markets. Additionally acted for two years as

Marketing Director for Spoleto Festival USA while continuing to serve

other clients of the firm. Responsible for box office, public relations

and merchandising operations and staff (97 people) for Spoleto.

Community Involvement Board of Directors, Charleston Basket Brigade 2012

Selection Committee, Shottland Scholars Program 2010-12

Committee for Program Excellence 2010-12

Advisor, student Marketing Club 2010-2012

Junior League Past Presidents Council 2009-12

Member, National Association of Colleges and Employers 2009-12

CofC Student Development Committee 2009-10

School Improvement Council, Moultrie Middle 2010

Member, Charleston Chamber of Commerce 2010

Dock Street Theater Re-opening Gala Committee 2010

Sustaining Member of the Junior League of Charleston

Junior League of Charleston President 2008-2009

Area Women s Council Representative 2008-2009

Junior League Community Advisory Board 2007-2009

Founder and permanent Editorial Board Member CAUSE magazine

Junior League of Charleston President Elect 2007-2008

Whale of a Sale Chair, 2006-2007

Spoleto Gala Committee 2003, 2004, 2006, 2008

Junior League of Charleston, Board of Directors 2005-6

Katrina Relief Effort Fundraising Committee Founder 2005-6

American College of the Building Arts, Board of Directors 2005-2008

Internet Aid volunteer for Tsunami Relief in Phuket, Thailand, 2005

East Cooper Habitat for Humanity Gala Committee, 2005

MUSC Children s Hospital Community Advisory Board, 2004-6

Women in Philanthropy Advisory Board, 2004

Women of Distinction Committee, 2004-5

Crisis Ministries Volunteer, 2003-6

James B. Edwards, classroom volunteer 2002-12

Mt. Pleasant Presbyterian Church, Sunday school teacher 2003-5

Whale of a Sale Marketing Chair, 2003-5

Junior League of Charleston, Board of Directors 2003

School of the Building Arts Gala Committee, 2003

Race for the Cure, Marketing Chair 2002-3

Junior League of Charleston, Marketing Chair, 2002

Children s Museum of the Low Country, Marketing Committee,

2001-2

The I On Trust, Board Member 2000-1

Awards and Honors ?Recipient of the Forty Under Forty Award from Charleston Regional

Business Journal, 2001

?Recipient of the Community Impact Award from The Junior League of

Charleston, 2004

?Certificate of Recognition for contributions to the School of Business,

College of Charleston, 2005, 2006, 2008

?Certificate of Outstanding Service and Achievement awarded by the

Association of Junior Leagues, International, 2009

Skills Proficiency in Microsoft Office Suite, Prezi, Final Cut Pro, Banner,

Desire 2 Learn and Cascade software. Working knowledge of

Symplicity Career Services products, Bacon s and proficient in

strategic social media outlets. Proven oral and written communications

skills.

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