Manager Sales

Lynette Chiang

@galfromdownunda

Copy Content Community

Contact Professional Experience

email: ****************@*****.*** mobile: 541-***-****

Freelance Content Creator/Copywriter

website: www.galfromdownunder.com

2012 ongoing

work: www.galfromdownunder.com/portfolio

SEO Copywriter, videographer, Wordpress website

manager and Facebooker for YoGanesh Yoga; doubled

In short

site traffic in 3 months (current)

Copywriter and videoblogger for Wall Street Walks Mobile

Versatile brand communicator and prolific digital content

Development iPad magazine startup (current)

creator with a decade of experience getting inside customers'

heads, under their skins and a seat at their dinner table (ask

Filmmaker for a 20-minute fundraising DVD about a

me about that). Always seeking opportunities to tell compelling

nonprofit school building initiative in Peru View trailer:

stories that turn readers into citizen marketers.

galfromdownunder.com/movies/peru2011

Designer and marketer of Traffic Cone Bag, a stylish,

Qualifications

reversible cycling bag using locally sourced materials and

labor; 400+ sold by word of mouth

9 years of brand storytelling and community building at

Green Gear Cycling, maker of the world's leading travel

IPSOS Social Intelligence Exchange / CANOE

bicycle, culiminating in venture capital offer

Social Media Community Manager (Dec 2010 Nov 2011)

CANOE Ventures was a TV advertising research consortium of Time

Award-winning creative for Saatchi & Saatchi

Warner, Comcast, Cox, Charter, Cablevision and Bright House

Advertising in 3 countries

Created an imaginative virtual "living room" for a 4000-

Recent startup experience as a social media community

member unbranded community, achieving a 20%

manager for an unbranded research project

participation rate for GSK/Lovaza, Fidelity and Honda

Background in IT as a database programmer/business

Actively contributed to UX/wireframe design, taxonomy

analyst and QA tester

and development (Lithium, Vovici)

Blogging and Social Media

Green Gear Cycling Inc (Bike Friday), OregonChief Communicator and Global Community Manager

Writer, videoblogger and social media sharer (Facebook,

(2001 2010)

Twitter) on diverse topics for the following sites:

Created and curated the brand's entire website content

FastCompany.com Expert Blogger since 2007

including 600+ customer and B2B online stories, technical

yoganesh.com local yoga studio

manuals, videos and image libraries and monthly email

bikefriday.com Green Gear Cycling

(Constant Contact)

galfromdownunder.blogspot.com personal blog

chelseagallerista.com personal art nutdom blog

Wrote and art directed all advertising and POS material

trafficconebag.com my original cycling accessory

Helped business grow to 60% sales by referral; overall

cheapandchoosy.blogspot.com fabulous frugality

revenue grow by 250% in 3 years; website traffic

Shot, edited and uploaded more than 400 social, editorial and

oncreased five-fold to 600,000 hits/month

instructional videos for YouTube channels galfromdownunder,

Won for the brand: 2010 Treehugger Best of Green

bikefriday and YoGaneshYoga

Award, Saatchi & Saatchi Lovemark of the Year, offer of

venture capital from a major global investor

Achievements

Saatchi & Saatchi Advertising

Winner of a Cannes Bronze Lion and several Australian

Senior Copywriter: Costa Rica (1999-2001), Ireland (1998-

advertising awards; British Design & Art Director's club finalist

1999), Australia (1995-1998)

Author of The Handsomest Man in Cuba, a memoir about

Created campaigns for major brands across all product

cycling solo across Cuba, reviewed in the New York Times

sectors including Ireland's #1 mobile provider (Eircell) and

Cycled across several continents, filmed 3 documentaries,

Costa Rica's #1 tortilla maker (Tortiricas)

named a Forbes.com Rugged Individualist

As creative director, raised the creative standard in those

two offices to award finalist level within 3 months

Work samples

YoGanesh.com All website content and co-design

Education

Booking it Along the Amazon 90 sec movie trailer

Australian National University

The Handmade Bicycle mini-doc for Momentum Planet

BSc in Computer Science, with a database design speciality

The Year of Saying "I Got It" FastCompany.com top post

Australian Writers and Art Directors School

National Winner: advertising industry copywriting school

Lynette Chiang Resume 2012

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