Denise Bullard

Email: abowus@r.postjobfree.com

Address: *** ********* *****

City: Richlandtown

State: PA

Zip: 18955

Country: USA

Phone: 215-***-****

Skill Level: Management

Salary Range: 75

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

DENISE BULLARD

105 Briarwood Drive * Richlandtown, PA 18955

abowus@r.postjobfree.com * H: 215-***-**** * C: 267-***-****

Innovative and visionary marketing professional with expertise in developing web site advertising and ecommerce strategies to attract new and repeat business. Exceptional analytical skills; adept at conducting multifaceted research to identify market, consumer, and competitor trends, business opportunities, and product / service gaps. Ability to organize, plan, and execute complex projects from initial requirements definition through on-time, in-budget delivery.

Core competencies include:

* Strategic Planning / Execution

* Project Management / Delivery

* Supply Chain Management

* PPC Advertising Programs

* Social Media Integration

* Email & Direct Mail Marketing

* Campaign Management

* Effective Team Trainings

* Deadline & Goal Attainment

* Market / Competitor Research

* Consumer Behavior Analysis

* Revenue / Sales Growth

* Increased Site Traffic

* Web Site Development

* Content Management

* SEO Strategies

Keyword Summary

Interpersonal Communication, Dynamic Presentations, Stakeholder Influencing, Budget Administration, Supply Chain Management, Marketing Strategy, Requirements Alignment, Integrated Marketing Campaigns, Analyze, Communicate, Evaluate, Present, Influence, Guide, Direct, Orchestrate, Shape, Conceptualize, Administer, Manage, Oversee, Collaborate

PROFESSIONAL EXPERIENCE

AIR LIQUIDE AMERICA SPECIALTY GASES, LLC - Plumsteadville, PA

Marketing Programs Specialist, 3/2011 to 09/2012

Overseeing execution of marketing initiatives in close collaboration with Market Program managers and regional sales team. Designated Program Manager for one-of-a-kind, small- to medium-scale market programs, niche and new product launches, and various ad-hoc projects. Spearhead market, consumer, competitor, application, and product research using a range of methodologies to gather, compile, analyze, and report on data; influence and shape new product development, product launch strategy, and consumer needs / perceptions to capitalize on new business opportunities and capture unmet needs. Prepare comprehensive, detailed reports for sales team providing integrated view of performance on market program commitments by segment, market, and function. Develop Intranet / Internet sites and marketing collateral for new products. Train 60-member sales team on new products and services. Organize and attend trade shows.

Key Achievements:

* Oversaw launch of two product offerings for 2012 and three product offerings for 2011 producing $800K in sales to-date.

* Lead development and management of impactful "campaign-to-sale" and "Web-to-lead" programs; monitor follow-up to sales inquiries / hot leads and conduct personal follow-ups to minimize lost sales.

* Manage Innovation Council comprised of US company President, Chief Technology Officer, Director of Specialty Gas, Director of Technical Services, Director of Innovation and other key staff to gather and assess new ideas to improve customer relations and create new products and services.

* Led development of online product catalogs for Shop@AirLiquide IT initiative, creating upgraded platform to enable contract clients to order products, obtain certifications, and locate documents necessary for regulatory compliance

* Perform market research, target customers, and execute mass email / direct mail campaigns to promote new testing service to assist clients in meeting EPA regulation.

* Conduct client site visits to evaluate sales process and pitch, as well as marketing strategy alignment and customer targeting.

* Facilitated highly successful WebEx training seminars for new product launches with audiences of ~45; created PowerPoint presentations and training brochures.

* Consistently deliver multiple concurrent business-critical projects on time and in budget.

AIR LIQUIDE AMERICA SPECIALTY GASES LLC - Plumsteadville, PA

Assistant to the Director of Marketing & Business Development, 8/2008 to 2/2011

Worked closely with Director of Marketing & Business Development and 40 team members to facilitate day-to-day operations. Supported and assisted with direct sales growth and product launch initiatives. Designed sales tools and collateral for various sales activities, including new market offers and campaigns. Conducted market analysis to identify new business opportunities. Participated in numerous project teams. Led supply chain management to include but not limited to procurement, ACE management and vendor set up.

Key Achievements:

* Spearheaded development and content management of US specialty gas Web site, www.ALspecialtygases.com; maintained Intranet site.

* Played key role in creation and publication of 400-page catalog, brochures, Web sites, online surveys, newsletters, and e-blasts; ensured adherence to all internal guidelines.

* Conducted WebEx training for 500 employees on new Web site.

* Provided supply chain management for the group.

AIR LIQUIDE AMERICA SPECIALTY GASES LLC - Plumsteadville, PA

Assistant, Technical Support Center, 6/2002 to 7/2008

Held responsibility for fielding and routing calls to appropriate technical / customer support specialist to ensure prompt and efficient resolution. Provided administrative support for sales and engineer teams.

Key Achievement:

* Instrumental to driving Technical Support Center revenue growth from $2.4M to $2.6M by managing daily order entry process to fulfill customer product requirements and deadlines.

NEW BRITAIN TOWNSHIP POLICE DEPARTMENT - Chalfont, PA

Administrative Assistant / Emergency Dispatcher, 11/1988 to 3/2002

Oversaw daily office operations for high-volume police department. Managed multiline phone system; dispatched emergency / police personnel as needed. Gathered data and prepared confidential reports for the Township Board of Supervisors, Pennsylvania State Police and Federal Bureau of Investigation. Reported directly to the Chief of Police.

Key Achievements:

* Spearheaded implementation of first-ever computerized records management system to replace cumbersome paper-based system.

* Consistently meet tight deadlines for processing local, federal, and state grant applications to secure $250K+ in funding.

* Provided supply chain management for the police department managing a $250,000 budget.

EDUCATION AND CREDENTIALS

Master of Business Administration (MBA), Concentration in Project Management, GPA 3.5, expected 5/2013

Bachelor of Science in Marketing, GPA 3.7 Magna Cum Laude, 2011

DESALES UNIVERSITY - Center Valley, PA

Member, De Sales Marketing Association

Social Media Strategies / Lead Generation Strategies Certifications, Penton Educational Services, August 2012

Introduction to CSS & XHTML / Creating Web Pages / Microsoft Office

Associate of Arts in Criminal Justice

BUCKS COUNTY COMMUNITY COLLEGE - Newtown, PA, 1984

Intermediate & Advanced Excel / Intermediate PowerPoint Certification

UPPER BUCKS TECHNICAL SCHOOL - Bedminster, PA

Professional / Volunteer Associations:

Member, American Marketing Association * Web Site Content Coordinator, Quakertown Community High School Football Team-Booster Club

Technical Skills:

Windows, Word, Excel, PowerPoint, Outlook, Access, Publisher, FrontPage, Lotus Notes, AS400, Harris Info Source, Constant Contact, Zoomerang, Oracle, Salesforce.com, One Source, HTML, XHTML, CSS

Professional Development:

Extensive professional development and training encompassing traditional and Web marketing, social media marketing, data management, lead generation / conversion, and other business-related topics. Full list of topics available upon request.

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