Tabitha Edwards

Marketing Manager at Chrome Battery

Location

Indianapolis, Indiana (Indianapolis, Indiana Area)

Industry

Writing and Editing

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Tabitha Edwards

Contact Tabitha Edwards directly

Tabitha Edwards's Overview

Current

Marketing Manager at Chrome Battery

Past

Project Management & Business Development at JP Enterprises

Membership and Communications Director at FSA Group

Communications and Public Relations Specialist at Goodwill Industries of Kentucky

Marketing Coordinator at Lightyear Network Solutions

Marketing Assistant at Hills' Floral Group

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Education

Ball State University

Indiana University Bloomington

Recommendations

5 people have recommended Tabitha

Connections

486 connections

Tabitha Edwards' Summary

Invite me to connect: abowua@r.postjobfree.com.

I'm a communications pro with an affinity for words and the digital space. My work

experience lies mostly in writing and editing print and digital copy, managing creative

projects and driving sales for a variety of industries, including telecom, wholesale and

nonprofit, among others.

My professional passions include copywriting, social/new media marketing, integrated

marketing communications, employer branding and internal communications and sales

strategy/relationship building.

Specialties

Writing, Copywriting, Editing, Communications, Brand Management, Digital Marketing, Web

2.0, Internal Communications, Advertising, Events, Business Development, Sales, CRM,

PhotoShop, InDesign, Constant Contact, Project Management, Graphic Design, Social Media,

Account Management, SalesForceTabitha Edwards' Experience

Marketing ManagerChrome Battery2012Present (less than a year) Carmel, IN

Project Management & Business Development

JP Enterprises

Privately Held; 11-50 employees; Marketing and Advertising industry

2008July 2012 (4 years)

Manage customer relationships and increase revenue by developing new business and growing

existing local and regional accounts. Create sales packages and marketing strategies.

Accomplishments include:

* Write proposals, landing projects with revenues from $5,000 to $50,000.

* Designed sales collateral, resulting in a 40% increase in sales of services.

* Generated pipeline of more than 10,000 potential new customers by prospecting and cold

calling.

Membership and Communications Director

FSA Group

Privately Held; 11-50 employees; Nonprofit Organization Management industry

20072009 (2 years)

Served as the primary point of contact to current and prospective members. Managed

overall membership activities. Identified new member benefits. Developed and implemented

member recruitment and retention campaigns.

Accomplishments included:

* Instrumental in saving $40,000 on 2008 annual conference costs through redline editing

of marketing copy, reducing reprints; tightened up language to reduce total pages printed

* Increased Local Exchange revenue by 10% by analyzing costs of member events and

developing pricing strategies. Increased participating cities by 30% by effectively

recruiting coordinators.

Communications and Public Relations SpecialistGoodwill Industries of Kentucky20062007 (1 year)

Developed and executed internal and external communications content in line with

corporate strategies and objectives, including tailoring content to target key audiences

and customers. Created and maintained content and brand consistency for both online and

offline materials. Developed and nurtured productive business relationships with media.

Accomplishments included:

* Acted as the company's brand voice writer, advocating alignment of brand in promotional

communications. Wrote, edited and managed all content for websites, advertising, press

releases, external and internal newsletters, executive leadership communications and

customer relations communications.

* Wrote copy for award-winning 2006 annual report.

* Managing editor of all publications; developing stories, editing, managing design and

production details and translating print content into online content.

Marketing CoordinatorLightyear Network Solutions

Public Company; 51-200 employees; Telecommunications industry

20052006 (1 year)

Planned and executed marketing and advertising campaigns across channels, including

direct mail, email, industry publications, trade shows, digital advertising and others to

help increase demand and sales of company products. Generated content for newsletters,

articles, web copy, ads, etc. Prepared plans for new marketing campaigns and programs.

Accomplishments included:

* Instrumental in redesign and re-branding of company web site, including integrating 10

sites into one. Simplified complex, technical information into clear, compelling, easy-to-

understand content.

* Created four regional monthly e-newsletters, delivered to 30,000 Agents across the

United States.

* Edited all written communications for grammar, punctuation, spelling and style.

Marketing AssistantHills' Floral Group20022005 (3 years)

Supported marketing efforts and served as project manager for monthly mass market product

catalog. Directed and managed project from beginning to end, coordinating efforts of team

members and vendors. Developed consistent communications for internal and external

audiences.

Accomplishments included:

* Drove revenue growth 20% through mass market channels within 18 months of hire in

difficult market by transforming the process for the design and production of 1,200

monthly sales catalogs, delivered to decision makers at Kroger, Wild Oats and others,

achieving highest quality and on-time rates in company history.

* Launched internal newsletter, distributed to 200 employees throughout 5 states.

* Edited all written communications for grammar, punctuation, spelling and style

Tabitha Edwards' Courses

Bachelor of Science, Journalism/Public Relations

Ball State University

Psychology

Business

Public speaking

Tabitha Edwards' Skills & Expertise

Copywriting

Digital Marketing

SEO

SEM

PPC

Social Media

Email Marketing

Special Events

Association Management

Proposal Writing

Website Management

Marketing Communications

Microsoft Office

Market Analysis

Project Management

Public Relations

Customer Relations

InDesign

Internal Communications

Photoshop

Newsletters

Editing

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Tabitha Edwards' Education

Ball State University

Bachelor of Science, Journalism/Public Relations

20002001

Staff writer for Ball State Daily News

Activities and Societies: Kappa Tau Alpha, Sigma Kappa, PRSSA, AAF

Indiana University Bloomington

Business/Journalism

1997 2000

Tabitha Edwards' Additional Information

Interests:

Writing, art, reading, travel, music

Groups and Associations:

Ball State University Alumni Association (Official)

Copywriters International

Digital Marketing

Ecommerce and Online Marketing Experts

Freelance writers/editors

Golden Key International Honour Society

Guerrilla Marketing Tips for Small Businesses

IABC Indianapolis

Indiana Marketing Professionals

Indiana University Alumni Network

Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by

Gerald Haman

Marketing Communication

Mobile Marketing & Advertising

Online Marketing Media

Online Marketing Network

Online Marketing Professionals

Online Marketing SummitSEO SEM Social Media (Search Engine Optimization & Internet Marketing)

Sigma Kappa Sorority

Social Media Marketing

Social Media Today

The Freelance Writers' Connection

The Professional Business Writers

Writers International

eMarketing Association Network

Honors and Awards:

Graduated summa cum laude

Golden Key National Honor Society

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