Manager Content

Laureen Harris

Resume

Resume UX Design Portfolio *******.******@*****.***

Summary

As a writer, editor, and content strategist I help people and companies unleash the

awesome power of online, technical, social, and marketing content. My guiding principles

are: enhance the user experience, reduce costs, and increase revenue. I have direct

experience crafting social media strategies, designing and implementing content management

systems, developing customer engagement programs, defining and documenting corporate style

guidelines and software user interface standards, and creating user personas and

ethnographies.

Work Experience Other Experience Education Skills and Expertise Publications

Work Experience

Content Manager, Aurora Bank FSB, August 2006Present

Manage content for employee intranet, business to business (B2B) Web portals, and

consumer websites. Write, edit, and manage intranet and website content, including

marketing and ad copy, technical information, SEO content, and training materials. Provide

monthly custom reporting on website and content performance using Google Analytics data.

Work closely with SMEs, business analysts, designers, and developers to design the user

experience for websites and Web-based applications. Create enterprise-wide user interface

and content solutions based on requirements documents. Lead content development sessions

with analysts, subject matter experts, designers, and developers. Document user interface

guidelines for applications and websites. Manage customer outreach programs. Plan,

conduct, and report on usability testing sessions and focus groups.

Technical Editor/Marketing Writer, Quark, Inc., January 2004April 2006

Edited technical documents for style and accuracy, including documents written by

outsourced personnel and freelancers. Editor, house style guide. Created QuarkParticles, a

monthly e-mail newsletter with 80,000 subscribers, for which I wrote and edited features,

spotlights, and reviews. Wrote monthly Cut to the Chaise column to engage readers;

successfully elicited feedback and started a conversation among subscribers. As a

usability and user interface consultant for Quark products, advocated for the QuarkXPress

user/designer during major update design.

Technical Writer/UI Designer, First Advantage SafeRent, June 2001July 2004

Wrote and edited presentations, technical documents, and marketing collateral. Designed,

developed, and wrote content for online help systems. Designed and championed product

features and enhancements. Developed mock-ups and wire-frames, created and facilitated

usability testing and user evaluations of enhancements and features. Designed user

interface components based on product specifications. Served as usability consultant for

product management, development staff, and senior management. Designed logos, graphics,

banners, and technical illustrations. Supervised one content manager.

Content Manager, Avaya, 2000 2001

Developed, wrote, and managed corporate intranet sites. Wrote and edited white papers,

presentations, and other documents. Wrote competitive intelligence reports; provided

abstracts of research reports and articles. Worked to promote R&D within the company,

especially to marketing and other executives, and to increase awareness of R&D products

and services.

Other Experience

New Media Manager, Lighthouse Writers Workshop, 2009

Blogging Bootcamp Instructor, Lighthouse Writers Workshop, January 2009

Freelance Writer, 2004 - 2006

Clients include: R.W. Beck, Inc. New West Publishing, X-ray Magazine, FastCompany.com,

PositiveWare, SchoolStart, and the Lighthouse Writers Workshop.

Content Manager, Healthgrades.com, 1999 - 2000

Editorial Manager, Enterprise Products, Quark, Inc. 19971999

Education

University of Colorado at Denver, BA, English

University of Colorado at Boulder, Non-degree Student

Biological Psychology (PSYC 2012)

Intro to Cognitive Psychology (PSYC 2145)

Skills and Expertise

Copywriting

Editing

Executive editorial services: ghostwriting, blogging, presentations, speechwriting

Technical writing

Information architecture (IA), user experience design (UX) and usability testing

User personas and ethnography

Wireframes, mock-ups, and HTML prototypes

Newsletters, e-mail marketing, surveys

Web analytics, search engine optimization (SEO) and search engine marketing (SEM)

Knowledge Areas

Customer engagement

Social media

Corporate communications

Competitive intelligence

Content management systems, editorial process, and publishing workflow

Intranets

Corporate training

Business-to-business marketing

Technology marketing

Chicago Manual of Style, AP Stylebook, Microsoft Manual of Style

Clients from major industries including, banking and finance, healthcare, education,

engineering, oil & gas, public utility, telecommunications, and information technology.

Software

MS Office (Expert/Advanced)

Microsoft Visio

Microsoft Sharepoint WCM tools

Adobe Creative Suite Design Premium

Drupal

Wordpress

dotCMS

Google Analytics

Google Docs

Autodesk Sketchbook Pro

Publications

Articles

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