Sales Manager

Larry Moore

Email: *********@********.***

Address: *** ******* ****

City: Cincinnati

State: OH

Zip: 45244

Country: USA

Phone: 513-***-****

Skill Level: Management

Salary Range: 80

Willing to Relocate

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

Larry T. Moore

793 Dorgene Lane Cincinnati, Ohio 45244 513-***-**** email: **************@*****.***

SUMMARY Multi-faceted professional with over 20 years experience in a variety of sales and marketing settings. Areas of expertise include strategic planning, needs assessment, demographic profiling, sales training, and product development.

SELECTED ACHIEVEMENTS

Pioneered Five Star Mattress, manufactured by Serta in Ohio, Kentucky markets. Consistently in Top Five in performance nationally.

Recognized the need for and implemented changes in the sales culture of the United Sleep Products factory in Fort Wayne, Indiana. Achieved a 96% increase in bedding sales over a 3-year period while simultaneously increasing profit margin.

Designed and implemented sales recognition programs that led to increased sales growth within my area of responsibility. Program involved three facets: total quarterly sales achievement, quarterly sales improvement and customer satisfaction, both internal and external. Managed and interpreted data, presented results, and made recommendations to executive management.

Designed and implemented performance management processes for Bell Furniture that involved a detailed ranking of sales representatives and their overall performance. Elements included current sales vs. previous years, as well as sales vs. objective in specific territories and product categories.

Significantly impacted the overall performance of The Frigidaire Company as a sales manager. Led a sales team that experienced sales growth of more than $2,000,000 annually over a five-year period. Earned national recognition five of six years. Instituted training, coaching and constructive evaluation processes, which earned respect from sales representatives and industry peers.

KEY QUALIFICATIONS

Ability to motivate sales staff through building relationships and direct training.

Proven track record in the design and implementation of successful sales and merchandising programs for wholesale sales team and retail customers.

Creativity, thinking -out of the box- that leads to new ideas, as well as fresh approaches to already-successful programs, products, and processes.

Experienced in using company-generated survey data to inform product development.

Outstanding platform skills that are equally powerful in training and motivational environments.

Commitment to forging sales relationships built on integrity and service rather than pressure, intimidation, and price concessions.

PROFESSIONAL CHRONOLOGY

2009-Present

Five Star Mattress by Serta / Guardmaster Pillows and Mattress Protectors

Cincinnati, Ohio

Manufacturer`s Representative

Responsible for sales and maketing in Ohio, Kentucky and Indiana markets for Five Star Mattress and Guardmaster, a manufacturer of quality mattress protectors and pillows. Added accounts such as Mattress World, Bedrooms First etc.

2006-2009 ROLAND ENTERPRISES (Rhino Bedrooms)

Killbuck, Ohio

Director, Sales and Marketing

Responsible for all aspects of sales and marketing, as well as new product development for promotional bedroom manufacturer. Added accounts such as Art Van, Coaster to customer list.

2004-2005 THE FRAENKEL COMPANY

Baton Rouge, LA

Vice President, Sales and Marketing

Manage, recruit and train sales representatives for the furniture division of Company. Twenty-Seven direct reports. Added sales representatives with major contacts with retailers such as Star, Gallery, and Fingers as well as set Company for expansion into low penetration areas outside our normal service areas.

1998-2004 UNITED SLEEP PRODUCTS

Denver, PA

Midwest Sales Manager

Responsible for all aspects of sales in bedding and futons for factory located in Fort Wayne, Indiana. Effectively manage sales representatives and contribute significant growth by adding accounts such as Wickes, Art Van, American of Madison, Sleep Doctor, and Nebraska Furniture Mart.

BELL FURNITURE INDUSTRIES

Loveland, OH

Midwest Region Sales and Operations Manager

Responsible for all sales and marketing efforts for a $44 million sales region. Realigned sales divisions to position company for future sales growth. Realized 20-25% increase in sales bookings following this change. Managed day-to-day operation of Cincinnati branch that covered 12 states with 19 sales people. Responsibilities also included managing customer service and internal operations, including billing and transportation.

SALES PLUS

Cincinnati, OH

Owner

Founded a manufacturers` representative company that served the furniture industry. Through diligence, long hours, and excellent customer relations, grew the business from zero to 160 active accounts. Established Sales Plus as a reliable representative of both manufacturer and customer interests.

THE FRIGIDAIRE COMPANY

Columbus, OH

Director, Strategic Customer Development

Led a ten-person team in the development of strategic sales plans. Targeted Top 100 appliance retailers. Gathered and managed demographic and store-specific data. Completed detailed analysis of key customers` businesses. Recommended changes to customers` product mix, based on findings. Increased sales of Frigidaire product 57% with such accounts as Circuit City and Swallens.

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